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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Fable & Mane HoliRoots Hair Mask versus Shiseido Fino Premium Touch Hair Mask .

Published on November 22, 2023

Overview

What they are

These products are both reef safe hair masks. They have a total of 7 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and scar healing

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Hair Mask British Brand United Kingdom
Hair Mask Japanese Brand Japan

Hair Mask

Hair masks provide intense nourishment to your hair and usually need to be washed out. They can be used to treat specific hair conditions.

Hair Mask

Hair masks provide intense nourishment to your hair and usually need to be washed out. They can be used to treat specific hair conditions.

Price

Shop

Buy HoliRoots Hair Mask

Starts at $36.00
Shop

Buy Fino Premium Touch Hair Mask

Starts at $8.69

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

Vitamin E (2)

Benefits

Hydrating (4)
Redness Reducing
Reduces Irritation
Anti-Aging
Scar Healing
Brightening (3)

Concerns

May Worsen Oily Skin (5)
Acne Trigger (2)
Irritating (2)
Rosacea (2)
Eczema (2)

Notable Ingredients

Vitamin E

Benefits

Hydrating (3)
Anti-Aging
Scar Healing
Brightening

Concerns

Drying (2)
May Worsen Oily Skin (2)
Irritating (3)
Rosacea (3)
Eczema (4)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

WaterAloe Barbadensis Leaf JuiceBehentrimonium ChlorideGlycerinLimnanthes Alba Seed OilCetearyl AlcoholTheobroma Cacao Seed ButterButyrospermum Parkii ButterParfumGlyceryl StearateCetyl AlcoholTocopherolTocopheryl AcetateBacopa Monnieri ExtractEclipta Prostrata ExtractCitrus Aurantium Dulcis Fruit ExtractCitrus Limon Fruit ExtractCurcuma Longa Root ExtractMusa Sapientum Fruit ExtractWithania Somnifera Root Extract Emblica Officinalis Fruit ExtractAcer Saccharum ExtractHibiscus Sabdariffa Flower ExtractGmelina Arborea Root ExtractOroxylum Indicum Root ExtractPremna Serratifolia Root ExtractSolanum Indicum Root ExtractSolanum Xanthocarpum Root ExtractStereospermum Suaveolens Root ExtractTribulus Terrestris Root ExtractSaccharum Officinarum ExtractTrigonella Foenum-Graecum Seed ExtractVaccinium Myrtillus Fruit ExtractPueraria Lobata Root ExtractLinum Usitatissimum Seed OilSesamum Indicum Seed OilMelia Azadirachta Seed OilHelianthus Annuus Seed OilCarthamus Tinctorius Seed OilBrassica Campestris Seed OilOrbignya Speciosa Kernel OilAstrocaryum Murumuru Seed ButterMangifera Indica Seed ButterCocos Nucifera Fruit WaterHydroxyethylcelluloseGuar Hydroxypropyltrimonium ChlorideSodium Stearoyl LactylateEthylhexylglycerinPolyquaternium-10Citric AcidIsopropyl AlcoholPotassium SorbatePhenoxyethanolCoumarinCitronellol

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

Learn more about what what Com. / Irr. ratings are

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 1.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 1.

2
What it does: Preservative
Community Rating: Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 3.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 6.

3
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 9.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 30.

4
What it does: Emollient, Emulsifying, Emulsion Stabilising, Masking
Community Rating: Very Disliked

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Cetyl Alcohol is not related to SD alcohol, denatured alcohol, or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 11.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 22.

5
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 12.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 27.

6
What it does: Solvent
Community Rating: Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 51.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 21.

7
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Fable & Mane HoliRoots Hair Mask contains this as ingredient number 53.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 28.

Here's what our community thinks of the ingredients in these two products.

25% are loved or liked
11% have mixed ratings
38% are disliked or very disliked
25% have no rating yet
29% are loved or liked
3% have mixed ratings
39% are disliked or very disliked
29% have no rating yet

Usage

Here's some more info on how this product is used by our community.

When to use

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Reviews

Here's what our community thinks

Fable & Mane HoliRoots Hair Mask 55 ingredients

HoliRoots Hair Mask hasn't been rated yet.
Rate it now

Shiseido Fino Premium Touch Hair Mask 31 ingredients

4.8 /5
from 4 ratings
Marifsts's avatar

Marifsts

8 months ago · Combination Skin
Review

Love it
I just really love it, great for hair, give an amazing glow and doesnt make my hair heavy

GabriellaTsoukalas's avatar

GabriellaTsoukalas

9 months ago · Oily Skin
Review

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I...

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I can't find it in Greece. It's amazing and leaves your hair silky smooth. Be careful: 1) Don't put TOO much product. Just two fingertips may be enough for the whole hair. 2) ALWAYS dry your hands before touching it otherwise you may put water on the product. I hope Shiseido finds out how much this product is amazing and sell it to other countries too.

Alternatives

Our Dupe Finder has found 28 potential alternatives that have similar ingredients to Fable & Mane HoliRoots Hair Mask.

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Our Dupe Finder has found 7 potential alternatives that have similar ingredients to Shiseido Fino Premium Touch Hair Mask.

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