Anna Sui The Eyelash Serum

As a surfactant, isopentyldiol is a hydrotrope. Hydrotropes help surfactants (cleansing agents) dissolve into water.

According to the manufacturer, using this ingredient with sorbitol boosts skin hydration and helps close cuticles of damaged hair.

This ingredient is water-soluble.

Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.

As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.

Studies show Dipropylene Glycol is considered safe to use in skincare.

This property also makes Pentylene Glycol a great texture enhancer. It can also help thicken or stabilize a product.

Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.

Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.

Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.

As an emollient, it softens and hydrates skin by forming a thin barrier that locks in moisture.

Clinical studies have found it to be non-irritating and non-sensitizing. The CIR Expert Panel has evaluated the available safety data and concluded it is safe for topical use.

Because of the oleic acid content, this ingredient may not be fungal acne safe.

A 2020 study found the phenolics of this root to have an anti-inflammatory effect.

Fun fact: This ingredient is used in traditional Asian medicine.

One of the standout features of ginseng is its ability to improve blood circulation and oxygen delivery to the skin, bringing a fresh supply of nutrients to support overall skin health. It also has antioxidant and anti-inflammatory properties. This helps to protect your skin against damage from UV exposure, pollution, and daily stress.

Additionally, studies suggest that ginseng may help reduce hyperpigmentation by inhibiting tyrosinase, the enzyme involved in melanin production.

There are different types of ginseng used in skincare, and while they all share core benefits, their potency can vary.

Most products use fresh or white ginseng because it’s more affordable. However, red ginseng, produced by steaming the root, contains higher levels of ginsenosides, which are compounds with proven anti-aging effects. These ginsenosides help reduce the appearance of wrinkles and improve skin elasticity.

Note: All forms of ginseng are listed simply as “Panax ginseng” in ingredient lists. We recommend reaching out to the brand if you have questions about which type of ginseng is used in their ingredients.

For general antioxidant benefits, any ginseng extract will do, but for wrinkle care or firmer skin, red or fermented ginseng is often more effective.

In short, ginseng is a powerhouse ingredient that supports hydration, radiance, and resilience.

Vitamins C and E are potent antioxidants and may help with anti-aging. The fatty acids are emollients that help soften and hydrate your skin.

Another potent vitamin found in rosehip is Vitamin A, or retinol. Retinol encourages collagen production in the skin.

Rosehip extract may help with brightening the skin. Several components, such as beta-carotene, are able to reduce pigmentation caused by sun damage.

Another great component of Rosehip Oil is Vitamin A, or retinol. Vitamin A encourages your skin to create more collagen.

Rosehip oil may help with reducing pigmentation. The lycopene and beta-carotene have skin-lightening properties. However, more studies are needed to confirm this.

Antioxidant components in chamomile make it an effective ingredient to help slow the signs of aging. Antioxidants help fight free-radical molecules, or molecules that may damage your skin.

Essential oils from chamomile have been found to improve wound healing due to its antimicrobial properties.

Ancient Greeks and Egyptians used Chamomile to treat skin redness and dryness. Chamomile has also been used to help treat stomach issues.

One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.

Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.

Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.

Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.

Licorice root is native to Southern Europe and Asia. It has been used in traditional Chinese medicine to help with respiratory issues.

Fun fact: This ingredient is also used to mask the bitter taste of medicine.

A study from 2002 found rice to help increase the rate of wound healing. The same study found an improvement of skin barrier function in the patients after taking rice baths.

Numerous in-vitro studies have found rice water to help decrease sun damage by increasing collagen production and inhibiting the process of tyrosinase.

Long story short- tyrosinase is an enzyme that controls melanin production. Our bodies start producing melanin (AKA tanning) when exposed to UV radiation to protect against damage. Rice water is found to partially block this process.

Though more research is needed on rice's ability to help with UV protection, recent studies seem promising.

Wondering why rice is hydrating? The protein in rice have emollient properties. Emollients create a barrier on the skin to trap moisture in, keeping your skin moisturized.

Some rice extract may have mildly-exfoliating properties. These are mainly limited to Oryza Sativa (Rice) Bran and Oryza Sativa (Rice) Germ Powder.

This rice was first cultivated in China over 10,000 years ago. Many cultures throughout Asia have used rice water on skin and hair for centuries.

Studies show the compounds in centella help with:

The combination of all these properties makes centella effective at soothing, hydrating, and protecting the skin.

Other great components of centella include Vitamin A, vitamin C, several B vitamins, and Asiatic Acid.

Fun fact: Centella has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

A small human study using a mascara with 2% Biotinoyl Tripeptide-1 reported lashes that were about 17% longer and 19% thicker after one month.

One study from 2025 compared topical spray vs. a combined tropical/oral treatment. The combination group saw greater increases in total hair count.

While these early results are encouraging, most of the data comes from in-vitro experiments (in test tubes) or small, short-term trials.

Biotinoyl Tripeptide-1 looks promising for supporting hair strength and growth but there’s not yet strong clinical evidence to confirm how well it works.

Palmitoleic acid helps calm inflammation and supports wound healing while oleic acid helps hydrate the skin.

Due to the high amounts of palmitic and oleic acid, this ingredient may not be fungal acne safe. These are fatty acids that Malassezia yeast can feed on (C11-C24 chain length). If you're prone to fungal acne, this one's probably not for you.

You'll also see this ingredient listed as: Macadamia Integrifolia Seed Oil . This is the same ingredient; M. ternifolia is an older INCI naming convention for the edible macadamia nut, while M. integrifolia is the species actually cultivated for oil production. Both names refer to the same oil.

As an emollient, peach kernel oil helps moisturize and soften you skin. Emollients help trap moisture in by creating a film on top of the skin. This keeps your skin hydrated.

Due to the origins of this ingredient, it is not vegan. Silk is an animal product from silkworms.

Depending on the source, this ingredient can be considered cruelty-free. It is created from left-over cocoons of silkworms. We recommend reaching out to the brand if you have questions about where their hydrolyzed silk comes from.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

It can also form a thin protective film on skin. One study found that a formula using this polymer helped slow down how quickly other ingredients (like DEET) were absorbed through skin.

A 2024 study of over 1,300 patients confirmed that sensitization to this ingredient is rare. It is also non-mutagenic and has a clean track record.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).

Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

This ingredient can also be found in pill medicines to help our bodies digest other ingredients.

Using high concentrations of Potassium Hydroxide have shown to irritate the skin.

Oftentimes, Methylparaben is combined with other parabens to help increase the shelf life.

The safety of Methylparaben is currently being studied. While ongoing studies are looking into the safety of parabens, the results have been very mixed. Some studies have not found Methylparaben to be harmful.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.