Pureology Hydrate Shampoo Versus Color Wow Color Security Shampoo
Updated on September 28, 2023
Overview
What they are
These products are both cruelty-free and reef safe shampoos. They have a total of 13 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for dry skin and brightening skin
Free From
They both do not contain any parabens or sulfates
What's Inside
They both contain common allergens and fragrances
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Pureology Hydrate Shampoo 62 ingredients
Color Wow Color Security Shampoo 33 ingredients
Free from
Safety & Ethics
American Brand
Free from
Safety & Ethics
American Brand
At a glance
Click on any of the items below to learn more
Pureology Hydrate Shampoo 62 ingredients
Color Wow Color Security Shampoo 33 ingredients
Ingredients, at a glance
What's in this product, and how it might affect your skin.
Notable Ingredients
Benefits
Concerns
Ingredients, at a glance
What's in this product, and how it might affect your skin.
Notable Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.
Sarcosine is a skin conditioning ingredient. It is a synthetic amino acid.
Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.
Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
5 BenefitsMay worsen Rosacea
We don't have a description for Divinyldimethicone/Dimethicone Copolymer yet.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.
Coco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
2 Concerns
PEG-55 Propylene Glycol Oleate isn't fungal acne safe.
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
4 Concerns
Carbomer is a polymer of acrylic acid. Its main role is to create a gel consistency.
Benzoic Acid is used to preserve and adjust the pH of products.
May worsen Eczema
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Limonene is a fragrance that adds scent and taste to a formulation.
2 Concerns
Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.
2 Concerns
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Antioxidant3 Benefits
Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
FragrancePreservative6 Concerns
Salicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.
Preservative4 Benefits3 Concerns
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
We don't have a description for Hydroxypropyltrimonium Hydrolyzed Wheat Protein yet.
We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.
MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.
2 Concerns
This ingredient is a vegetable-derived protein made to mimic hydrolyzed collagen. It is created from soy, or glycine soja.
Sorbic Acid is a preservative. It is the most commonly used food preservative in the world.
MI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.
2 Concerns
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.
Helps hydrate Dry SkinNot safe for Fungal Acne
Ascorbic Acid is is pure Vitamin C. This form makes up the largest amount of vitamin C found naturally in our skin.
Antioxidant7 Benefits
Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
4 Benefits
Aloe Barbadensis Leaf Extract is an extract of the leaves of the aloe, Aloe barbadensis, Liliaceae.
Water, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Taurate, Sarcosine, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum, Citric Acid, PPG-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium EDTA, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, CI 60730, Basic Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium EDTA, Helianthus Annuus Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.
Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.
This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
2 Concerns
Sodium Cocoyl Glycinate is a cleansing agent. It can be naturally derived or synthetically-created.
Sodium PCA is the sodium salt of pyroglutamic acid. It is naturally occurring in our skin's natural moisturizing factors where it works to maintain hydration.
Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
2 Concerns
Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.
Benzoic Acid is used to preserve and adjust the pH of products.
May worsen Eczema
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
Dehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
5 BenefitsMay worsen Rosacea
Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
This ingredient is a preservative and inhibits the growth of fungi, certain bacteria, yeast, and mold.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
Antioxidant
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This BHA stands for butylated hydroxyanisole. If you are looking for the beta-hydroxy acid, aka as Salicylic Acid, click here.
Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".
2 Concerns
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
4 Concerns
Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
2 Concerns
Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.
By binding to water and oil, it helps gently clean skin. It also helps the spreadability of the product.
Sodium cocoyl isethionate is also added to help create foam without drying the skin. However, this is depending on the amount of Sodium cocoyl isethionate.
This ingredient may not be fungal acne safe due to its fatty acid base.
Learn more about Sodium Cocoyl IsethionateSodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor.
In cosmetics, this ingredient is used to increase the volume of foam. It is also an emulsifier and cleansing agent.
Sodium Lauryl Sulfoacetate helps reduce the surface tension of dirt, oil, and other pollutants.
Cosmetic Ingredient Review found this ingredient to irritate the eyes and skin in concentrations of 0.18% and 0.7%.
Learn more about Sodium Lauryl SulfoacetateParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
In the US, the alternative name for parfum is 'fragrance'.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumCitric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidPropylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may develop a rash when using this ingredient.
Learn more about Propylene GlycolLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolBenzoic Acid is used to preserve and adjust the pH of products.
The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.
In its pure form, Benzoic Acid looks like a white crystalline solid. It has slight solubility in water.
The name of Benzoic Acid comes from gum benzoin, which used to be the sole source of deriving this ingredient. Benzoic Acid is the most simple aromatic carboxylic acid.
Benzoic Acid is naturally occuring in strawberries, mustard, cinnamon, and cloves. It has a slight scent but is not considered to be a fragrance.
Learn more about Benzoic AcidButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateDisodium EDTA plays a role in making products more stable by aiding other preservatives.
It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.
Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.
Learn more about Disodium EDTAIngredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
Pureology Hydrate Shampoo 62 ingredients
Color Wow Color Security Shampoo 33 ingredients
Reviews
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