Welcome to our breakdown of the 27 best Color Wow Color Security Shampoo dupes and alternatives.
Looking for dupes for a different product? You can use our Dupe Finder to search for them!
If you'd like to see the all of the Color Wow dupes that we've found, check out our best Color Wow dupes guide.
We use hundreds of science-backed factors to find you the best dupes.
Learn more about our dupe methodology
Our Roundup
Here's a quick roundup of our findings. Continue reading for the full breakdown!

REVOX B77's Plex Bond Care Shampoo Step 4 is the dupe with the most similar ingredients. Our matching methodology puts it at an 45% ingredient match!
Our community frequently compares this product with Living Proof's Full Shampoo. Our matching algorithm puts it at an 59% overall match!
Of all of the dupes for this product, Ouai's Detox Shampoo is the most liked by our community. Our matching algorithm puts it at an 54% overall match!
- REVOX B77 Plex Bond Care Shampoo Step 4 1
- Johnson's Baby Clean & Fresh Shampoo & Body Wash 2
- Eden Bodyworks Coconut Shea Moisture Shampoo 3
- Grande Cosmetics Grandehair Full Boost Shampoo 4
- 365 Everyday Value Volume & Thick Shampoo Rosemary Mint 5
- Johnson's Baby Head-to-Toe Wash & Shampoo 6
- Kerotin Keratin Freshening Shampoo 7
- Amika Normcore Signature Shampoo 8
- Living Proof Full Shampoo 9
- Apivita Natural Cosmetics Color Protection Shampoo Quinoa Proteins & Honey 250ml 10
- Kristin Ess Hair Fragrance Free Daily Cleansing Shampoo 11
- SexyHair Big Sexy Hair Boost Up Shampoo Volumizing Shampoo with Collagen 12
- Philip B Weightless Volumizing Shampoo 13
- Shampoohotel Miami Hydrating Shampoo 14
- Live Clean Fresh Water Hydrating Shampoo 15
- Eden Bodyworks Hibiscus Honey Curl Hydration Shampoo 16
- Bask & Bloom Gentle Herbal Cleanser 17
- Live Clean Rebalancing Mineral Clay Shampoo 18
- Bobbys Hair Care Multi Repair Shampoo 19
- Cinq Mondes Ayurvedic Plants Repairing Cream Shampoo 20
- K18 Hair PEPTIDE PREP™ pH Maintenance Shampoo 21
- Ouai Detox Shampoo 22
- Björk Hair Rena Purify Shampoo 23
- milk_shake Insta.Light Shampoo 24
- IDA WARG Beauty Plumping Shampoo 25
- IDA WARG Beauty Colour Protecting Shampoo 26
- SexyHair Healthy Sexy Hair Strengthening Shampoo 27
Overview
What it is
Shampoo with 33 ingredients that contains Vitamin E
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, oils, parabens, silicones or sulfates
REVOX B77 Plex Bond Care Shampoo Step 4
63% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 10 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain fragrances.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Johnson's Baby Clean & Fresh Shampoo & Body Wash
63% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both shampoos that contain Vitamin E. They've got a total of 9 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Eden Bodyworks Coconut Shea Moisture Shampoo
61% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 8 ingredients in common.
They both do not contain any oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Grande Cosmetics Grandehair Full Boost Shampoo
61% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 13 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $4.00 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
365 Everyday Value Volume & Thick Shampoo Rosemary Mint
60% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 8 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Johnson's Baby Head-to-Toe Wash & Shampoo
59% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both shampoos that contain. They've got a total of 7 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $19.69 less expensive than the original product. Nice find!
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Kerotin Keratin Freshening Shampoo
59% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 9 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $5.00 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Amika Normcore Signature Shampoo
59% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 8 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $0.00 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Color Wow Color Security Shampoo
59% match
with the ingredients and function of Living Proof Full Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 11 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
Both products are also reef safe.
Price Comparison
This dupe is $5.80 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Apivita Natural Cosmetics Color Protection Shampoo Quinoa Proteins & Honey 250ml
58% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 10 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Kristin Ess Hair Fragrance Free Daily Cleansing Shampoo
58% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 8 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $4.00 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
SexyHair Big Sexy Hair Boost Up Shampoo Volumizing Shampoo with Collagen
58% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both shampoos that contain. They've got a total of 9 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $2.05 less expensive than the original product. Nice find!
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Color Wow Color Security Shampoo
57% match
with the ingredients and function of Philip B Weightless Volumizing Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 13 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $12.00 less expensive than the original product. Nice find!
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Color Wow Color Security Shampoo
57% match
with the ingredients and function of Shampoohotel Miami Hydrating Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 11 ingredients in common.
They both do not contain any harsh alcohols, parabens or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.
Both products are also reef safe.
Price Comparison
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Live Clean Fresh Water Hydrating Shampoo
56% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 12 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Eden Bodyworks Hibiscus Honey Curl Hydration Shampoo
56% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 10 ingredients in common.
They both do not contain any oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Bask & Bloom Gentle Herbal Cleanser
56% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 9 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Live Clean Rebalancing Mineral Clay Shampoo
56% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 11 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Bobbys Hair Care Multi Repair Shampoo
55% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 13 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Cinq Mondes Ayurvedic Plants Repairing Cream Shampoo
55% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both shampoos that contain. They've got a total of 9 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $14.00 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
K18 Hair PEPTIDE PREP™ pH Maintenance Shampoo
54% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 8 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Ouai Detox Shampoo
54% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 13 ingredients in common.
They both do not contain any oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $8.00 more expensive than the original product.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
Björk Hair Rena Purify Shampoo
54% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain Vitamin E. They've got a total of 10 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
milk_shake Insta.Light Shampoo
54% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 12 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
IDA WARG Beauty Plumping Shampoo
53% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 13 ingredients in common.
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
IDA WARG Beauty Colour Protecting Shampoo
52% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both cruelty-free shampoos that contain. They've got a total of 11 ingredients in common.
They both do not contain any harsh alcohols, parabens, silicones or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
SexyHair Healthy Sexy Hair Strengthening Shampoo
50% match
with the ingredients and function of Color Wow Color Security Shampoo
Dupe Explained
These products are both shampoos that contain. They've got a total of 13 ingredients in common.
They both do not contain any oils, parabens or sulfates. They both contain common allergens and fragrances.
They're both likely to be good for dry skin and brightening skin.
Both products are also reef safe.
Price Comparison
This dupe is $2.05 less expensive than the original product. Nice find!
Learn more about this dupe
Looking for a full breakdown of the similarities and differences between these two products?
Check out our full comparison of these two products for all the details!
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