Color Wow Color Security Shampoo Versus Living Proof Full Shampoo
Updated on September 28, 2023
Overview
What they are
These products are both cruelty-free and reef safe shampoos. They have a total of 11 ingredients in common
Free From
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates
What's Inside
They both contain common allergens and fragrances
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Color Wow Color Security Shampoo 33 ingredients
Living Proof Full Shampoo 27 ingredients
About this product
About this product
At a glance
Click on any of the items below to learn more
Color Wow Color Security Shampoo 33 ingredients
Living Proof Full Shampoo 27 ingredients
Key Ingredients
Benefits
Concerns
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSodium Methyl 2-Sulfolaurate
CleansingCocamidopropyl Hydroxysultaine
CleansingSodium Cocoyl Isethionate
CleansingSodium Lauryl Sulfoacetate
CleansingSodium Lauroamphoacetate
CleansingSodium Methyl Cocoyl Taurate
Cleansing
Glycerin
Humectant
Phenoxyethanol
Preservative
Disodium 2-Sulfolaurate
CleansingParfum
Masking
Sodium Cocoyl Glycinate
CleansingSodium PCA
HumectantPEG-150 Distearate
Emulsifying
Propylene Glycol
Humectant
Polyquaternium-22
Chlorphenesin
Antimicrobial
PPG-2 Hydroxyethyl Cocamide
EmulsifyingBenzoic Acid
Masking
Disodium EDTA
Dehydroacetic Acid
Preservative
Citric Acid
Buffering
Hydrolyzed Wheat Starch
Skin ConditioningHydrolyzed Wheat Protein
Skin ConditioningHydrolyzed Keratin
HumectantPotassium Benzoate
Preservative
Butylene Glycol
Humectant
Tocopheryl Acetate
Antioxidant
Potassium Sorbate
Preservative
BHA
Antioxidant
Citronellol
Perfuming
Linalool
Perfuming
Hexyl Cinnamal
Perfuming
Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal
Water
Skin ConditioningSodium Methyl Cocoyl Taurate
Cleansing
Cocamidopropyl Hydroxysultaine
CleansingDecyl Glucoside
CleansingSodium Lauroyl Lactylate
EmulsifyingSodium Cocoyl Glycinate
CleansingMaltooligosyl Glucoside
Skin ConditioningLinoleamidopropyl Pg-Dimonium Chloride Phosphate
Amaranthus Caudatus Seed Extract
Skin ConditioningSodium Cocoyl Isethionate
CleansingCeteareth-60 Myristyl Glycol
EmulsifyingCassia Hydroxypropyltrimonium Chloride
Hydrogenated Starch Hydrolysate
HumectantFurcellaria Lumbricalis Extract
Skin ConditioningPolyquaternium-47
Skin ConditioningPhytantriol
HumectantHydroxyacetophenone
Antioxidant
PPG-2 Hydroxyethyl Cocamide
EmulsifyingPEG-150 Pentaerythrityl Tetrastearate
Emulsifying
Trisodium Ethylenediamine Disuccinate
Sodium Benzoate
Masking
Citric Acid
Buffering
Parfum
Masking
Linalool
Perfuming
Hexyl Cinnamal
Perfuming
Citronellol
Perfuming
Limonene
Perfuming
Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Sodium Cocoyl Glycinate, Maltooligosyl Glucoside, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Amaranthus Caudatus Seed Extract, Sodium Cocoyl Isethionate, Ceteareth-60 Myristyl Glycol, Cassia Hydroxypropyltrimonium Chloride, Hydrogenated Starch Hydrolysate, Furcellaria Lumbricalis Extract, Polyquaternium-47, Phytantriol, Hydroxyacetophenone, PPG-2 Hydroxyethyl Cocamide, PEG-150 Pentaerythrityl Tetrastearate, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Citric Acid, Parfum, Linalool, Hexyl Cinnamal, Citronellol, Limonene
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterCocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.
It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.
Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
Learn more about Sodium Cocoyl IsethionateThis gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.
According to the manufacturer, it is soluble in water and has resistance to hard water, acid, and alkali.
Due to its coconut base, it may not be Malassezia folliculitis safe.
Learn more about Sodium Methyl Cocoyl TaurateParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumSodium Cocoyl Glycinate is a cleansing agent. It can be naturally derived or synthetically-created.
As a surfactant, it helps clean your skin by gathering dirt, oil, and other pollutants to be rinsed away more easily.
We don't have a description for PPG-2 Hydroxyethyl Cocamide yet.
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidCitronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".
Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.
Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.
Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,
Citronellol is also a natural insect repellent.
Learn more about CitronellolLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalIngredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
Color Wow Color Security Shampoo 33 ingredients
Living Proof Full Shampoo 27 ingredients
Reviews
Here's what our community thinks
Color Wow Color Security Shampoo 33 ingredients
This shampoo feels great. Hair and scalp feel really clean. I love this as a daily/non treatment shampoo!
Living Proof Full Shampoo 27 ingredients
its okay i like the smell but its a little drying for my hair and didnt really make a difference
