Updated on September 28, 2023
Overview
What they are
These products are both cruelty-free and reef safe shampoos. They have a total of 13 ingredients in common
Suited For
They're both likely to be good for dry skin and brightening skin
Free From
They both do not contain any harsh alcohols, oils, parabens, silicones or sulfates
What's Inside
They both contain common allergens and fragrances
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
IDA WARG Beauty Plumping Shampoo 25 ingredients
Color Wow Color Security Shampoo 33 ingredients
At a glance
Click on any of the items below to learn more
IDA WARG Beauty Plumping Shampoo 25 ingredients
Color Wow Color Security Shampoo 33 ingredients
Notable Ingredients
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Benefits
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Concerns
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Notable Ingredients
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
This product contains 3 ingredients that may have this attribute:
Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.
Sodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor.
Trifolium Pratense Flower Extract can help to reduce large pores.
Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
We don't have a description for Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Peg-150 Pentaerythrityl Tetrastearate isn't fungal acne safe.
May worsen Eczema
Benzoic Acid is used to preserve and adjust the pH of products.
Dehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.
6 Benefits 3 Concerns
Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.
4 Benefits 2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
Limonene is a fragrance that adds scent and taste to a formulation.
2 Concerns
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
2 Concerns
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Trifolium Pratense Flower Extract, Acetyl Tetrapeptide-3, Panthenol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Dextran, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Butylene Glycol, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Dehydroacetic Acid, Lactic Acid, Citric Acid, Disodium EDTA, Potassium Sorbate, Limonene, Linalool, Phenoxyethanol, Parfum
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.
Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.
Sodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor.
This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
2 Concerns
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Sodium Cocoyl Glycinate is a cleansing agent. It can be naturally derived or synthetically-created.
Sodium PCA is the sodium salt of pyroglutamic acid and is naturally occurring on human skin.
Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.
May worsen Eczema
Benzoic Acid is used to preserve and adjust the pH of products.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
Dehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.
4 Benefits 2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
This ingredient is a preservative and inhibits the growth of fungi, certain bacteria, yeast, and mold.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Antioxidant Helps brighten skin
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This BHA stands for butylated hydroxyanisole. If you are looking for the beta-hydroxy acid, aka as Salicylic Acid, click here.
EU Allergen
Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".
2 Concerns
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
EU Allergen
Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Parfum, Sodium Cocoyl Glycinate, Sodium PCA, Peg-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor.
In cosmetics, this ingredient is used to increase the volume of foam. It is also an emulsifier and cleansing agent.
Sodium Lauryl Sulfoacetate helps reduce the surface tension of dirt, oil, and other pollutants.
Cosmetic Ingredient Review found this ingredient to irritate the eyes and skin in concentrations of 0.18% and 0.7%.
Learn more about Sodium Lauryl SulfoacetateGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.
We don't have a description for Ppg-2 Hydroxyethyl Cocamide.
Benzoic Acid is used to preserve and adjust the pH of products.
The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.
In its pure form, Benzoic Acid looks like a white crystalline solid. It has slight solubility in water.
The name of Benzoic Acid comes from gum benzoin, which used to be the sole source of deriving this ingredient. Benzoic Acid is the most simple aromatic carboxylic acid.
Benzoic Acid is naturally occuring in strawberries, mustard, cinnamon, and cloves. It has a slight scent but is not considered to be a fragrance.
Learn more about Benzoic AcidDehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.
Dehydroacetic Acid is not soluble in water.
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidDisodium EDTA plays a role in making products more stable by aiding other preservatives.
It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.
Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.
Learn more about Disodium EDTAPotassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Linalool has the same effect as Limonene when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
Linalool has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
In the US, the alternative name for parfum is 'fragrance'.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumIngredient Ratings
Here's what our community thinks of the ingredients in these two products.
