JUMISO All Day Vitamin Brightening & Balancing Facial Serum Versus Hada Labo Premium Whitening Water Cream
This brightening serum is formulated around Hippophae Rhamnoides Fruit Extract and Niacinamide to brighten dull-looking skin and calm redness.
This brightening moisturizer is formulated around Niacinamide and Alpha-Arbutin to fade the look of dark spots and brighten dull-looking skin.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Hippophae Rhamnoides Fruit Extract
Skin ConditioningMethylpropanediol
SolventGlycerin
HumectantNiacinamide
SmoothingDipropylene Glycol
HumectantSodium Hyaluronate
HumectantPEG-40 Hydrogenated Castor Oil
EmulsifyingCentella Asiatica Extract
CleansingPolygonum Cuspidatum Root Extract
AntioxidantScutellaria Baicalensis Root Extract
AstringentCamellia Sinensis Leaf Extract
AntimicrobialGlycyrrhiza Glabra Root Extract
BleachingChamomilla Recutita Flower Extract
MaskingRosmarinus Officinalis Leaf Extract
AntimicrobialPanthenol
Skin ConditioningBetaine
HumectantAscorbic Acid
AntioxidantHydroxyacetophenone
AntioxidantPentylene Glycol
Skin ConditioningCaprylyl Glycol
EmollientButylene Glycol
HumectantChlorphenesin
AntimicrobialCarbomer
Emulsion StabilisingArginine
MaskingDisodium EDTA
Pelargonium Graveolens Flower Oil
MaskingCymbopogon Martini Oil
MaskingCananga Odorata Flower Oil
MaskingCitrus Aurantium Bergamia Peel Oil
PerfumingRosa Damascena Flower Oil
MaskingHippophae Rhamnoides Fruit Extract, Methylpropanediol, Glycerin, Niacinamide, Dipropylene Glycol, Sodium Hyaluronate, PEG-40 Hydrogenated Castor Oil, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract, Scutellaria Baicalensis Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra Root Extract, Chamomilla Recutita Flower Extract, Rosmarinus Officinalis Leaf Extract, Panthenol, Betaine, Ascorbic Acid, Hydroxyacetophenone, Pentylene Glycol, Caprylyl Glycol, Butylene Glycol, Chlorphenesin, Carbomer, Arginine, Disodium EDTA, Pelargonium Graveolens Flower Oil, Cymbopogon Martini Oil, Cananga Odorata Flower Oil, Citrus Aurantium Bergamia Peel Oil, Rosa Damascena Flower Oil
Water
Skin ConditioningMethylpropanediol
SolventCyclopentasiloxane
EmollientDimethicone
EmollientHydrogenated Polyisobutene
EmollientGlycerin
HumectantNiacinamide
SmoothingCetyl Ethylhexanoate
EmollientCetyl Alcohol
EmollientPentylene Glycol
Skin ConditioningMyristyl Stearate
EmollientPolysorbate 60
EmulsifyingPEG-100 Stearate
SurfactantHydroxyacetophenone
AntioxidantGlyceryl Stearate
EmollientDimethicone Crosspolymer
Emulsion StabilisingCetyl PEG/PPG-10/1 Dimethicone
EmulsifyingButylene Glycol
HumectantAlpha-Arbutin
AntioxidantAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingSodium Polyacrylate
AbsorbentInonotus Obliquus Extract
Skin ConditioningBifida Ferment Lysate
Skin ConditioningAminomethyl Propanol
BufferingSaccharide Isomerate
HumectantEthylhexyl Stearate
EmollientXanthan Gum
EmulsifyingTheobroma Grandiflorum Seed Butter
Skin Conditioning3-O-Ethyl Ascorbic Acid
Skin ConditioningGlycine Max Seed Extract
Skin ConditioningTrideceth-6
EmulsifyingDisodium EDTA
Trehalose
HumectantOpuntia Streptacantha Stem Extract
HumectantBiosaccharide Gum-1
HumectantYeast Polysaccharides
Skin ConditioningTapioca Starch
1,2-Hexanediol
Skin ConditioningSodium Hyaluronate
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningSodium Citrate
BufferingCitric Acid
BufferingSodium Metabisulfite
AntioxidantWater, Methylpropanediol, Cyclopentasiloxane, Dimethicone, Hydrogenated Polyisobutene, Glycerin, Niacinamide, Cetyl Ethylhexanoate, Cetyl Alcohol, Pentylene Glycol, Myristyl Stearate, Polysorbate 60, PEG-100 Stearate, Hydroxyacetophenone, Glyceryl Stearate, Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Alpha-Arbutin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Polyacrylate, Inonotus Obliquus Extract, Bifida Ferment Lysate, Aminomethyl Propanol, Saccharide Isomerate, Ethylhexyl Stearate, Xanthan Gum, Theobroma Grandiflorum Seed Butter, 3-O-Ethyl Ascorbic Acid, Glycine Max Seed Extract, Trideceth-6, Disodium EDTA, Trehalose, Opuntia Streptacantha Stem Extract, Biosaccharide Gum-1, Yeast Polysaccharides, Tapioca Starch, 1,2-Hexanediol, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Citrate, Citric Acid, Sodium Metabisulfite
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydroxyacetophenone is a small phenolic molecule that earns its place in a formulas as an antioxidant and preservative booster.
As a phenol, it is able to neutralize free radicals to protect both the product and the skin from oxidative stress.
Though it can't kill microbes on its own, it works as a good supporting agent when combined with other preservatives like Phenoxyethanol or 1,2-Hexanediol.
This ingredient naturally occurs as piceol in Norwegian spruce needles (~0.4-1.1% dry weight and in cloudberries). Though the cosmetic-grade material is synthesized for purity and consistency.
You'll usually see it used at low levels and suppliers recommend up to 1% added to a water phase.
Safety testing was done at concentrations like 0.05% in SPF products and 0.5% in a Human Repeated Insult Patch Test. The safety evidence is assuring; this ingredient is safe for cosmetics in current use and also holds safety status as a food flavoring as well.
An honest caveat: the "soothing" and "anti-inflammatory" claims come mostly from supplier marketing rather than published clinical trials. The Cosmetic Ingredient Review's own literature search found no useful efficacy studies on this ingredient.
So the antioxidant and preservative-boosting roles are the well supported ones while the calming benefit is plausible but thinly evidenced.
Overall, this is a well-tolerated, low-irritation multitasker that quietly helps a formula stay fresh and stable.
Learn more about HydroxyacetophenoneMethylpropanediol is a synthetic solvent and humectant.
As a solvent, it helps dissolve other ingredients, helping to evenly distribute ingredients throughout the product. This ingredient has also been shown to have antimicrobial properties which makes it a preservative booster.
Methylpropanediol is able to add a bit of moisture to the skin. It also helps other ingredients be better absorbed into the skin, such as salicylic acid.
Learn more about MethylpropanediolNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:
Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.
On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.
Typical use levels in a formula run about 1-5%.
Learn more about Pentylene GlycolSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium Hyaluronate