Shampoo
Shampoo
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

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Cleansing 100% Soft 100% Straight Hair 100%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Skin Conditioning

You may know this ingredient as argan oil. Argan Oil has antioxidant, hydrating, and soothing properties.

Studies have shown argan oil can help fight again radical damage from the sun. This makes it effective at preventing hyperpigmentation.

Large amounts of vitamin E found in argan oil helps the skin retain water. Argan oil also contains fatty acids such as linoleic acid, oleic acid, and palmitic acid. It is also a good source of lipids.

Another benefit of argan oil is skin-soothing. It can help reduce inflammation-related skin symptoms.

Argan Oil is effective at regulating sebum production in pores. This can make it effective at treating hormonal acne.

Traditionally, argan oil was used for its antibacterial and antifungal properties. However, argan oil contains fatty acids that may make it not fungal-acne safe.

Argan Trees are native to Morocco.

Learn more about Argania Spinosa Kernel Oil
Masking, Buffering

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emollient, Perfuming, Skin Conditioning

This ingredient is also known as black seed oil or black cumin. It has emollient, skin conditioning, and perfuming properties.

It is rich in linoleic and oleic acids, making it a great skin hydrator or emollient. Other compounds found in black seed oil include thymoquinone, sterols, and various terpenes; these compounds give it antioxidant, anti-inflammatory, and antimicrobial properties.

Studies show thymoquinone helps reduce oxidative stress and dampens the inflammatory pathways. Combining this with the oils makes this ingredient great for barrier repair and moisturization.

Other studies have found this ingredient to have antimicrobial activity against several acne-causing bacteria.

Learn more about Nigella Sativa Seed Oil
Masking, Skin Conditioning

Rosmarinus Officinalis Leaf Oil is oil expressed from the leaves of the rosemary plant.

Rosemary Leaf Oil is a fragrance and helps give your product a scent. If you are sensitive to irritating fragrances, this one contains camphor. Camphor has been found to irritate skin.

This oil also contains antioxidant and antimicrobial properties. As an antioxidant, it may protect you skin against damage. This can help slow down the signs of aging.

Learn more about Rosmarinus Officinalis Leaf Oil
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

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