Kylie Cosmetics Power Plush Concealer - 1.5W Versus Tower 28 Beauty Swipe Serum Concealer - 1.0 BH
Updated on February 06, 2024
Overview
What they are
These products are both cruelty-free and reef safe concealers. They have a total of 8 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for dry skin, brightening skin and sensitive skin
Free From
They both do not contain any common allergens, oils or parabens
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Kylie Cosmetics Power Plush Concealer 35 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
About this product
About this product
At a glance
Click on any of the items below to learn more
Kylie Cosmetics Power Plush Concealer 35 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Key Ingredients
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSynthetic Fluorphlogopite
Dimethicone
Emollient
Isononyl Isononanoate
EmollientIsohexadecane
EmollientButylene Glycol
Humectant
Glycerin
Humectant
Diisostearyl Malate
EmollientCetyl PEG/PPG-10/1 Dimethicone
Emulsifying
Cellulose
AbsorbentPolyglyceryl-4 Isostearate
Emulsifying
Phenoxyethanol
Preservative
Sodium Chloride
Masking
Disteardimonium Hectorite
StabilisingCaprylic/Capric Triglyceride
MaskingPotassium Sorbate
Preservative
Sodium Dehydroacetate
Preservative
Alcohol Denat.
Antimicrobial
Triethoxycaprylylsilane
C20-24 Olefin
Skin ConditioningSilica Dimethyl Silylate
EmollientAlumina
Abrasive
Tocopheryl Acetate
Antioxidant
Panthenol
Skin Conditioning
Escin
TonicRuscus Aculeatus Root Extract
AstringentAmmonium Glycyrrhizate
MaskingCentella Asiatica Leaf Extract
Skin Conditioning
Rosa Hybrid Flower Extract
Skin ConditioningHydrolyzed Yeast Protein
Skin ConditioningCalendula Officinalis Flower Extract
Masking
Sodium Citrate
BufferingPentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
Antioxidant
CI 77891
Cosmetic ColorantIron Oxides
Water, Synthetic Fluorphlogopite, Dimethicone, Isononyl Isononanoate, Isohexadecane, Butylene Glycol, Glycerin, Diisostearyl Malate, Cetyl PEG/PPG-10/1 Dimethicone, Cellulose, Polyglyceryl-4 Isostearate, Phenoxyethanol, Sodium Chloride, Disteardimonium Hectorite, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Dehydroacetate, Alcohol Denat., Triethoxycaprylylsilane, C20-24 Olefin, Silica Dimethyl Silylate, Alumina, Tocopheryl Acetate, Panthenol, Escin, Ruscus Aculeatus Root Extract, Ammonium Glycyrrhizate, Centella Asiatica Leaf Extract, Rosa Hybrid Flower Extract, Hydrolyzed Yeast Protein, Calendula Officinalis Flower Extract, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77891, Iron Oxides
Water
Skin ConditioningHydrogenated Polyisobutene
EmollientIsononyl Isononanoate
EmollientPropanediol
SolventGlycerin
Humectant
Polyglyceryl-3 Polyricinoleate
Emulsifying
Polyglyceryl-3 Diisostearate
Emulsifying
Disteardimonium Hectorite
StabilisingSorbitan Isostearate
Emulsifying
Magnesium Sulfate
Sodium Dehydroacetate
Preservative
Caprylyl Glycol
Emollient1,2-Hexanediol
Skin ConditioningMagnesium Stearate
Cosmetic ColorantTocopheryl Acetate
Antioxidant
Sodium Lauroyl Glutamate
Lysine
Skin ConditioningMagnesium Chloride
Sodium Hyaluronate
Humectant
Cassia Angustifolia Seed Polysaccharide
Skin ConditioningCentella Asiatica Extract
Cleansing
Lactobacillus Ferment Lysate
Skin Conditioning
Camellia Sinensis Leaf Extract
Antimicrobial
Punica Granatum Bark/Fruit Extract
AntimicrobialLactobacillus Ferment
Skin ConditioningCaffeine
Skin ConditioningCI 77002
Cosmetic ColorantCI 77891
Cosmetic ColorantIron Oxides
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, Iron Oxides
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterIsononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
As an emollient, Isononyl Isononanoate helps keep your skin soft and smooth. This is because emollients create a barrier on the skin to trap moisture in.
Isononyl Isononanoate helps give products a velvet feel and improves spreadability.
Learn more about Isononyl IsononanoateGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteThis ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
It is especially effective at preventing bacterial and fungal growth in low concentrations.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Ingredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
Kylie Cosmetics Power Plush Concealer 35 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Reviews
Here's what our community thinks
Kylie Cosmetics Power Plush Concealer 35 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Only concealer I'll ever buy, soooo good on my combo sensitive skin
