It’s a 10 Potion Miracle Shampoo Versus It’s a 10 Miracle Moisture Daily Shampoo
Overview
What they are
These products are both cruelty-free shampoos. They have a total of 12 ingredients in common
Suited For
They're both likely to be good for dry skin and sensitive skin
Free From
They both do not contain any harsh alcohols
What's Inside
They both contain common allergens, fragrances and silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
It’s a 10 Potion Miracle Shampoo 33 ingredients
It’s a 10 Miracle Moisture Daily Shampoo 59 ingredients
About this product
About this product
At a glance
Click on any of the items below to learn more
It’s a 10 Potion Miracle Shampoo 33 ingredients
It’s a 10 Miracle Moisture Daily Shampoo 59 ingredients
Benefits
Concerns
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSodium C14-16 Olefin Sulfonate
Cleansing
Dimethiconol
Emollient
Cocamidopropyl Betaine
Cleansing
Parfum
Masking
Panthenol
Skin Conditioning
Sodium PCA
HumectantAcrylates Copolymer
Potassium Cocoate
Emulsifying
Guar Hydroxypropyltrimonium Chloride
Skin ConditioningAmodimethicone
Hydroxypropyl Methylcellulose
Emulsion StabilisingCocamide Mea
EmulsifyingGlycol Distearate
Emollient
Crambe Abyssinica Seed Oil Phytosterol Esters
Emulsifying
Cellulose Gum
Emulsion StabilisingXanthan Gum
EmulsifyingTetrasodium Glutamate Diacetate
Cetrimonium Chloride
Antimicrobial
Trideceth-12
EmulsifyingCaprylic/Capric Triglyceride
MaskingKeratin Amino Acids
Skin ConditioningPhyllanthus Emblica Fruit Extract
HumectantBambusa Vulgaris Stem Extract
Rosa Rubiginosa Seed Oil
Emollient
Coffea Arabica Seed Oil
Masking
Sodium Hydroxide
BufferingCitric Acid
Buffering
Phenoxyethanol
Preservative
Benzyl Benzoate
Antimicrobial
Limonene
Perfuming
Hexyl Cinnamal
Perfuming
Linalool
Perfuming
Water, Sodium C14-16 Olefin Sulfonate, Dimethiconol, Cocamidopropyl Betaine, Parfum, Panthenol, Sodium PCA, Acrylates Copolymer, Potassium Cocoate, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Hydroxypropyl Methylcellulose, Cocamide Mea, Glycol Distearate, Crambe Abyssinica Seed Oil Phytosterol Esters, Cellulose Gum, Xanthan Gum, Tetrasodium Glutamate Diacetate, Cetrimonium Chloride, Trideceth-12, Caprylic/Capric Triglyceride, Keratin Amino Acids, Phyllanthus Emblica Fruit Extract, Bambusa Vulgaris Stem Extract, Rosa Rubiginosa Seed Oil, Coffea Arabica Seed Oil, Sodium Hydroxide, Citric Acid, Phenoxyethanol, Benzyl Benzoate, Limonene, Hexyl Cinnamal, Linalool
Water
Skin ConditioningSodium Cocoyl Isethionate
CleansingSodium C14-16 Olefin Sulfonate
Cleansing
Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer
Emulsion StabilisingCocamidopropyl Betaine
Cleansing
Sodium Lauroamphoacetate
CleansingAcetic Acid
BufferingAloe Barbadensis Leaf Juice
Skin Conditioning
Amodimethicone
Aspalathus Linearis Leaf Extract
Skin ConditioningButylene Glycol
Humectant
C11-15 Pareth-7
EmulsifyingCitric Acid
Buffering
Cocamidopropyl Dimethylamine
EmulsifyingDextrin
AbsorbentDisodium EDTA
Euterpe Oleracea Fruit Extract
Glycereth-26
HumectantGlycerin
Humectant
Glycol Distearate
Emollient
Glycol Stearate
Emollient
Helianthus Annuus Flower Extract
Skin ConditioningHydrolyzed Hibiscus Esculentus Extract
Skin ConditioningLaureth-9
EmulsifyingMagnesium Chloride
Magnesium Nitrate
Morinda Citrifolia Fruit Extract
Skin ConditioningMoringa Oleifera Seed Extract
Skin ConditioningParfum
Masking
PEG-10 Sunflower Glycerides
EmollientPEG-150 Pentaerythrityl Tetrastearate
Emulsifying
PEG-55 Propylene Glycol Oleate
PEG-6 Caprylic/Capric Glycerides
EmulsifyingPoly(C20-28 Olefin)
Skin ConditioningPolyquaternium-10
Propylene Glycol
Humectant
Punica Granatum Fruit Extract
AntioxidantSodium Ascorbyl Phosphate
Antioxidant
Sodium Chloride
Masking
Sodium Glycolate
BufferingSodium Hydroxide
BufferingSodium Lauroyl Sarcosinate
CleansingSodium Sulfate
Symphytum Officinale Leaf Extract
Skin ConditioningTetrasodium EDTA
Trideceth-12
EmulsifyingZingiber Officinale Root Extract
MaskingChlorphenesin
Antimicrobial
Ethylparaben
Preservative
Methylchloroisothiazolinone
Preservative
Methylisothiazolinone
Preservative
Methylparaben
Preservative
Phenoxyethanol
Preservative
Potassium Benzoate
Preservative
Potassium Sorbate
Preservative
Sodium Benzoate
Masking
Coumarin
Perfuming
Hexyl Cinnamal
Perfuming
Limonene
Perfuming
Water, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Acetic Acid, Aloe Barbadensis Leaf Juice, Amodimethicone, Aspalathus Linearis Leaf Extract, Butylene Glycol, C11-15 Pareth-7, Citric Acid, Cocamidopropyl Dimethylamine, Dextrin, Disodium EDTA, Euterpe Oleracea Fruit Extract, Glycereth-26, Glycerin, Glycol Distearate, Glycol Stearate, Helianthus Annuus Flower Extract, Hydrolyzed Hibiscus Esculentus Extract, Laureth-9, Magnesium Chloride, Magnesium Nitrate, Morinda Citrifolia Fruit Extract, Moringa Oleifera Seed Extract, Parfum, PEG-10 Sunflower Glycerides, PEG-150 Pentaerythrityl Tetrastearate, PEG-55 Propylene Glycol Oleate, PEG-6 Caprylic/Capric Glycerides, Poly(C20-28 Olefin), Polyquaternium-10, Propylene Glycol, Punica Granatum Fruit Extract, Sodium Ascorbyl Phosphate, Sodium Chloride, Sodium Glycolate, Sodium Hydroxide, Sodium Lauroyl Sarcosinate, Sodium Sulfate, Symphytum Officinale Leaf Extract, Tetrasodium EDTA, Trideceth-12, Zingiber Officinale Root Extract, Chlorphenesin, Ethylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Methylparaben, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Benzoate, Coumarin, Hexyl Cinnamal, Limonene
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.
This ingredient may be drying. We recommend speaking with a professional if you have concerns.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumThis water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.
In haircare, this ingredient:
- Adds shine
- Protects color
- Offers thermal protection
- Boosts hair strength
- Does not build up as easily
Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.
It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.
It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.
Glycol Distearate isn't fungal acne safe.
Learn more about Glycol DistearateWe don't have a description for Trideceth-12 yet.
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideCitric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Limonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalIngredient Ratings
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