Versus

It’s a 10 Miracle Moisture Daily Shampoo Versus It’s a 10 Silk Express Miracle Silk Shampoo

Shampoo
Shampoo
American Brand United States
American Brand United States

Overview

What they are

These products are both cruelty-free shampoos. They have a total of 17 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin and sensitive skin

Free From

They both do not contain any harsh alcohols

What's Inside

They both contain common allergens, fragrances and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Benefits

Concerns

Ingredients Side-by-side

found in both products
Miracle Moisture Daily Shampoo

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing

Sodium C14-16 Olefin Sulfonate

Cleansing
May cause irritation Icon

Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer

Emulsion Stabilising

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Sodium Lauroamphoacetate

Cleansing

Acetic Acid

Buffering

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon

Amodimethicone

Silicon Icon

Aspalathus Linearis Leaf Extract

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

C11-15 Pareth-7

Emulsifying

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Cocamidopropyl Dimethylamine

Emulsifying

Dextrin

Absorbent

Disodium EDTA

Euterpe Oleracea Fruit Extract

Glycereth-26

Humectant
0 / 0

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Glycol Stearate

Emollient
0 / 0 Not safe for Fungal Acne Icon

Helianthus Annuus Flower Extract

Skin Conditioning

Hydrolyzed Hibiscus Esculentus Extract

Skin Conditioning

Laureth-9

Emulsifying

Magnesium Chloride

Magnesium Nitrate

Morinda Citrifolia Fruit Extract

Skin Conditioning

Moringa Oleifera Seed Extract

Skin Conditioning

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

PEG-10 Sunflower Glycerides

Emollient

PEG-150 Pentaerythrityl Tetrastearate

Emulsifying
Not safe for Fungal Acne Icon

PEG-55 Propylene Glycol Oleate

Not safe for Fungal Acne Icon

PEG-6 Caprylic/Capric Glycerides

Emulsifying

Poly(C20-28 Olefin)

Skin Conditioning

Polyquaternium-10

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Punica Granatum Fruit Extract

Antioxidant

Sodium Ascorbyl Phosphate

Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps brighten skin Icon

Sodium Chloride

Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Sodium Glycolate

Buffering

Sodium Hydroxide

Buffering

Sodium Lauroyl Sarcosinate

Cleansing

Sodium Sulfate

Sulfate Icon

Symphytum Officinale Leaf Extract

Skin Conditioning

Tetrasodium EDTA

May worsen Eczema Icon

Trideceth-12

Emulsifying

Zingiber Officinale Root Extract

Masking

Chlorphenesin

Antimicrobial
Preservative Icon

Ethylparaben

Preservative
Preservative IconParaben IconNon-Reef-Safe Icon

Methylchloroisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Methylisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Methylparaben

Preservative
0 / 0 Preservative IconParaben IconNon-Reef-Safe IconMay worsen Eczema Icon

Phenoxyethanol

Preservative
Preservative Icon

Potassium Benzoate

Preservative
Preservative Icon

Potassium Sorbate

Preservative
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

Coumarin

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Hexyl Cinnamal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
Silk Express Miracle Silk Shampoo

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

Learn more about Sodium Cocoyl Isethionate

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

  • Adds shine
  • Protects color
  • Offers thermal protection
  • Boosts hair strength
  • Does not build up as easily
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.
  • It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Emulsifying

We don't have a description for C11-15 Pareth-7 yet.

Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Humectant

Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.

It is a humectant and helps add texture to products. It can make your product thicker.

As a humectant, it helps draw moisture from the air to your skin. This helps your skin stay hydrated.

Learn more about Glycereth-26
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Emulsifying, Skin Conditioning

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate
Emulsifying

We don't have a description for Laureth-9 yet.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Humectant, Skin Conditioning, Solvent

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

Learn more about Propylene Glycol

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

Tetrasodium EDTA comes as a white solid and is soluble in water.

Emulsifying

We don't have a description for Trideceth-12 yet.

MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.

Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.

MCI is commonly combined with methylisothiazolinone (MI). Other names for this mixture include Kathon CG and Euxyl K 100.

The use of this ingredient varies around the world:

Learn more about Methylchloroisothiazolinone
Preservative

MI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.

Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI). Trade names for this combination include Kathon CG or Euxyl K 100.

Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.

The use of this ingredient varies around the world:

Learn more about Methylisothiazolinone

When to use

1 Routine
0% use in am
100% use in pm
100% use every day