Overview
What it is
Shampoo with 36 ingredients
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin and sensitive skin
Free From
It doesn't contain any harsh alcohols, parabens or sulfates
Fun facts
It’s a 10 is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningSodium Cocoyl Isethionate
CleansingSodium Lauryl Sulfoacetate
CleansingDisodium Laureth Sulfosuccinate
CleansingCocamide Mea
EmulsifyingCocamidopropyl Betaine
CleansingParfum
MaskingDecyl Glucoside
CleansingGlycol Distearate
EmollientAmodimethicone
Dihydroxypropyl PEG-5 Linoleammonium Chloride
Divinyldimethicone/Dimethicone Copolymer
Glycereth-26
HumectantHydrolyzed Silk
HumectantMorus Alba Leaf Extract
Skin ConditioningElaeis Guineensis Oil
EmollientPanthenol
Skin ConditioningPropylene Glycol
HumectantButylene Glycol
HumectantHelianthus Annuus Seed Extract
Skin ConditioningCinnamidopropyltrimonium Chloride
Glycerin
HumectantLauryl Alcohol
EmollientC11-15 Pareth-7
EmulsifyingGuar Hydroxypropyltrimonium Chloride
Skin ConditioningPolyquaternium-7
C12-13 Pareth-23
CleansingC12-13 Pareth-3
EmulsifyingTetrasodium EDTA
Citric Acid
BufferingLaureth-9
EmulsifyingTrideceth-12
EmulsifyingBenzyl Salicylate
PerfumingLinalool
PerfumingMethylchloroisothiazolinone
PreservativeMethylisothiazolinone
PreservativeWater, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide Mea, Cocamidopropyl Betaine, Parfum, Decyl Glucoside, Glycol Distearate, Amodimethicone, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Divinyldimethicone/Dimethicone Copolymer, Glycereth-26, Hydrolyzed Silk, Morus Alba Leaf Extract, Elaeis Guineensis Oil, Panthenol, Propylene Glycol, Butylene Glycol, Helianthus Annuus Seed Extract, Cinnamidopropyltrimonium Chloride, Glycerin, Lauryl Alcohol, C11-15 Pareth-7, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, C12-13 Pareth-23, C12-13 Pareth-3, Tetrasodium EDTA, Citric Acid, Laureth-9, Trideceth-12, Benzyl Salicylate, Linalool, Methylchloroisothiazolinone, Methylisothiazolinone
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
Learn more about Sodium Cocoyl IsethionateSodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor. It is an alternative to traditional sulfates and is commonly found in "sulfate-free" products.
In cosmetics, this ingredient is used to increase the volume of foam, emulsify ingredients, and as a cleansing agent.
As a cleansing agent, sodium lauryl sulfoacetate helps reduce the surface tension of dirt, oil, and other pollutants so they can be rinsed away easily.
Cosmetic Ingredient Review found this ingredient to irritate the eyes and skin in concentrations of 0.18% and 0.7%.
Learn more about Sodium Lauryl SulfoacetateThis ingredient is a cleansing agent, surfactant, and foam booster. It considered an alternative to traditional sulfates (Sulfosuccinate) and is allowed in "sulfate-free" products.
According to a manufacturer, this ingredient is mild and can be used in baby and bath options.
We don't have a description for Cocamide Mea yet.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumDecyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.
This ingredient is biodegradable and non-toxic. This ingredient is commonly found in baby shampoos.
Decyl Glucoside is sometimes used to stabilize the UV filter Tinosorb.
Learn more about Decyl GlucosideGlycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.
It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.
It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.
Glycol Distearate isn't fungal acne safe.
Learn more about Glycol DistearateThis water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.
In haircare, this ingredient:
- Adds shine
- Protects color
- Offers thermal protection
- Boosts hair strength
- Does not build up as easily
We don't have a description for Dihydroxypropyl PEG-5 Linoleammonium Chloride yet.
We don't have a description for Divinyldimethicone/Dimethicone Copolymer yet.
Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.
It is a humectant and helps add texture to products. It can make your product thicker.
As a humectant, it helps draw moisture from the air to your skin. This helps your skin stay hydrated.
Learn more about Glycereth-26You can find hydrolyzed silk in both haircare and skincare products. According to a manufacturer, it can help improve skin and hair hydration.
This ingredient is created by adding acid or enzymes to 'hydrolyze' silk protein.
Due to the origins of this ingredient, it is not vegan. Silk is an animal product from silkworms.
Depending on the source, this ingredient can be considered cruelty-free. It is created from left-over cocoons of silkworms. We recommend reaching out to the brand if you have questions about where their hydrolyzed silk comes from.
Learn more about Hydrolyzed SilkWe don't have a description for Morus Alba Leaf Extract yet.
Elaeis Guineensis Oil comes from the African Palm tree. This tree is native to Western and Southwestern Africa.
This oil is rich in antioxidants such as Vitamin E. Antioxidants may help with anti-aging.
The Vitamin E and fatty acid content give palm oil a skin-hydrating property. Emollients help trap moisture in by creating a film on the skin.
Palm oil is created by either squeezing the fruit or crushing the kernel at the center of the fruit. In the 1800s, archaeologists discovered a 6000 year old Egyptian tomb containing palm oil.
Palm oil is controversial due to its social and environmental impacts. Several organizations are working to make palm oil harvest more sustainable, such as the RSPO.
Learn more about Elaeis Guineensis OilPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolPropylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may develop a rash when using this ingredient.
Learn more about Propylene GlycolButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
- It has mild preservative properties.
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Helianthus Annuus Seed Extract comes from sunflower seeds.
Sunflower seeds are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.
The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.
These fatty acids hydrate your skin. Emollients create a film on the skin to prevent moisture from escaping.
Learn more about Helianthus Annuus Seed ExtractWe don't have a description for Cinnamidopropyltrimonium Chloride yet.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinLauryl Alcohol is a type of fatty alcohol. It is derived from palm kernel oil or coconut oil.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
We don't have a description for C11-15 Pareth-7 yet.
This ingredient is derived from guar gum.
It is a conditioning ingredient, meaning it helps soften skin and hair.
Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.
We don't have a description for C12-13 Pareth-23 yet.
We don't have a description for C12-13 Pareth-3 yet.
Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidWe don't have a description for Laureth-9 yet.
We don't have a description for Trideceth-12 yet.
Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.
In fragrances, Benzyl Salicylate may be a solvent or a fragrance component. In synthetic musk scents, it is used as a solvent. For floral fragrances such as lilac and jasmine, it is used as a fragrance component. The natural scent of Benzyl Salicylate is described as "lightly-sweet, slightly balsamic".
While Benzyl Salicylate has been associated with contact dermatitis and allergies, emerging studies show it may not be caused by this ingredient alone.
However, this ingredient is often used with fragrances and other components that may cause allergies. It is still listed as a known allergen in the EU. We recommend speaking with a professional if you have concerns.
Another study from 2021 shows Benzyl Salicylate may have anti-inflammatory properties.
Learn more about Benzyl SalicylateLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolMCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.
Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.
MCI is commonly combined with methylisothiazolinone (MI). Other names for this mixture include Kathon CG and Euxyl K 100.
The use of this ingredient varies around the world:
Learn more about MethylchloroisothiazolinoneMI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.
Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI). Trade names for this combination include Kathon CG or Euxyl K 100.
Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.
The use of this ingredient varies around the world:
Learn more about MethylisothiazolinoneReviews
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Where it's from
It’s a 10 is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published March 10, 2023 • Added by anemone