This brightening serum is formulated around Niacinamide and Sodium Ascorbyl Phosphate to fade the look of dark spots and brighten dull-looking skin.
This brightening serum is formulated around Niacinamide and Tranexamic Acid to fade the look of dark spots and brighten dull-looking skin.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningNiacinamide
SmoothingSodium Ascorbyl Phosphate
AntioxidantTranexamic Acid
AstringentAcetyl Glucosamine
Skin ConditioningPropanediol
SolventAmmonium Acryloyldimethyltaurate/Vp Copolymer
Acetyl Glycyl Beta-Alanine
Skin ConditioningGluconolactone
ChelatingAloe Barbadensis Leaf Juice
Skin ConditioningCamellia Sinensis Leaf Extract
AntimicrobialBetaine
HumectantCentella Asiatica Extract
CleansingCurcuma Longa Root Extract
AntioxidantDipotassium Glycyrrhizate
HumectantButylene Glycol
HumectantGlycerin
HumectantPhenoxyethanol
PreservativeAllantoin
Skin ConditioningTocopheryl Acetate
AntioxidantSodium Diethylenetriamine Pentamethylene Phosphonate
ChelatingChlorphenesin
AntimicrobialSodium Gluceptate
ChelatingO-Cymen-5-Ol
AntimicrobialDisodium EDTA
ChelatingTriethanolamine
BufferingSodium Benzoate
MaskingSodium Salicylate
PreservativeCitric Acid
BufferingWater, Niacinamide, Sodium Ascorbyl Phosphate, Tranexamic Acid, Acetyl Glucosamine, Propanediol, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Acetyl Glycyl Beta-Alanine, Gluconolactone, Aloe Barbadensis Leaf Juice, Camellia Sinensis Leaf Extract, Betaine, Centella Asiatica Extract, Curcuma Longa Root Extract, Dipotassium Glycyrrhizate, Butylene Glycol, Glycerin, Phenoxyethanol, Allantoin, Tocopheryl Acetate, Sodium Diethylenetriamine Pentamethylene Phosphonate, Chlorphenesin, Sodium Gluceptate, O-Cymen-5-Ol, Disodium EDTA, Triethanolamine, Sodium Benzoate, Sodium Salicylate, Citric Acid
Vaccinium Vitis-Idaea Fruit Extract
AntioxidantButylene Glycol
HumectantNiacinamide
SmoothingPanthenol
Skin ConditioningTranexamic Acid
AstringentWater
Skin Conditioning1,2-Hexanediol
Skin ConditioningNeopentyl Glycol Dicaprate
EmollientCaprylic/Capric Triglyceride
MaskingSorbitol
HumectantBifida Ferment Lysate
Skin ConditioningChondrus Crispus Extract
Skin ConditioningButyrospermum Parkii Butter
Skin ConditioningSaccharum Officinarum Extract
MoisturisingAlpha-Arbutin
AntioxidantSodium Hyaluronate
HumectantMelia Azadirachta Flower Extract
Skin ConditioningOcimum Sanctum Leaf Extract
Skin ConditioningMelia Azadirachta Leaf Extract
Skin ConditioningCurcuma Longa Root Extract
AntioxidantCorallina Officinalis Extract
Skin ConditioningTremella Fuciformis Extract
HumectantPentylene Glycol
Skin ConditioningGlycerin
Humectant3-O-Ethyl Ascorbic Acid
Skin ConditioningBisabolol
AntioxidantTromethamine
BufferingEthylhexylglycerin
Skin ConditioningAdenosine
Skin ConditioningHydrogenated Lecithin
EmulsifyingAllantoin
Skin ConditioningGlutathione
Ceramide NP
Skin ConditioningBeta-Glucan
Skin ConditioningDipotassium Glycyrrhizate
HumectantTocopherol
AntioxidantAscorbic Acid
AntioxidantAscorbyl Glucoside
AntioxidantTocopheryl Acetate
AntioxidantHydroxypropyl Cyclodextrin
MaskingUbiquinone
AntioxidantThioctic Acid
AntioxidantPotassium Hydroxide
BufferingBehenyl Alcohol
EmollientCarbomer
Emulsion StabilisingXanthan Gum
EmulsifyingDisodium EDTA
ChelatingVaccinium Vitis-Idaea Fruit Extract, Butylene Glycol, Niacinamide, Panthenol, Tranexamic Acid, Water, 1,2-Hexanediol, Neopentyl Glycol Dicaprate, Caprylic/Capric Triglyceride, Sorbitol, Bifida Ferment Lysate, Chondrus Crispus Extract, Butyrospermum Parkii Butter, Saccharum Officinarum Extract, Alpha-Arbutin, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Melia Azadirachta Leaf Extract, Curcuma Longa Root Extract, Corallina Officinalis Extract, Tremella Fuciformis Extract, Pentylene Glycol, Glycerin, 3-O-Ethyl Ascorbic Acid, Bisabolol, Tromethamine, Ethylhexylglycerin, Adenosine, Hydrogenated Lecithin, Allantoin, Glutathione, Ceramide NP, Beta-Glucan, Dipotassium Glycyrrhizate, Tocopherol, Ascorbic Acid, Ascorbyl Glucoside, Tocopheryl Acetate, Hydroxypropyl Cyclodextrin, Ubiquinone, Thioctic Acid, Potassium Hydroxide, Behenyl Alcohol, Carbomer, Xanthan Gum, Disodium EDTA
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Allantoin is a soothing ingredient known for its protective and moisturizing properties; it's basically a quiet workhorse ingredient you can find in a huge range of cosmetics.
Though it can be derived from the comfrey plant, allantoin is produced synthetically for cosmetic products to ensure purity.
Research shows it can encourage your skin cells to turn over and renew by stimulating keratinocyte and fibroblast proliferation.
It also has mild keratolytic properties to help loosen and shed dead skin cells without being harsh.
Studies also suggest allantoin can help calm inflammation by dialing down some of the chemical signals your skin sends out when it is irritated.
This ingredient is typically used in the 0.1-0.5% range, and the FDA recognizes it as a skin protectant in OTC products up to 2%.
Overall, allantoin is a wonderful addition to most routines; it is stable across a wide pH range (~4-8), works well with other ingredients, and is considered non-sensitizing/non-irritating.
Fun fact: Allantoin is naturally occurring in comfrey root, beets, chamomile, and wheat sprouts. Our bodies even produce it as a byproduct of uric acid metabolism.
Learn more about AllantoinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCurcuma Longa Root Extract comes from the rhizome (underground stem) of the turmeric plant.
While the official EU Cosing Database lists this ingredient as a fragrance, it actually does more than give products a scent.
This ingredient contains a group of yellow pigments called curcuminoids (mostly curcumin) that give it genuine antioxidant and anti-inflammatory activity in skin.
Reviews of topical clinical studies have found turmeric/curcumin to be generally well-tolerated and useful across conditions like eczema and mild inflammation.
One thing working in its favor is that curcumin barely penetrates; in lab skin-permeation testing, the curcuminoids mostly stayed in the outermost layer of skin. This is a good thing because its soothing and antioxidant activity is a surface-level job anyway.
At this time, industry data shows there's no single "correct" cosmetic percentage. It's used across a wide range depending on the product and varies from tiny fractions of a percent up to a few percent.
Allergy-wise, curcumin is a documented (but uncommon) contact allergen. It can also cross react with related plants, so anyone with a turmeric/ginger/cinnamon allergy or reactive skin should patch test first.
Learn more about Curcuma Longa Root ExtractDipotassium Glycyrrhizate comes from licorice root.
Extracts of licorice have demonstrated to have antibacterial, anti‐inflammatory, antiviral, antioxidant properties.
One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.
Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.
Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.
Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.
Licorice root is native to Southern Europe and Asia. It has been used in traditional Chinese medicine to help with respiratory issues.
Learn more about Dipotassium GlycyrrhizateDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideTocopheryl Acetate is a stable, shelf-friendly form of vitamin E.
Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.
It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.
One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.
Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.
Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.
The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.
Most leave-on skincare keeps it at the lower end, often between 0.5-1%.
Learn more about Tocopheryl AcetateTranexamic Acid (TXA) is a synthetic lysine derivative that is becoming one of the most exciting brightening ingredients in skincare.
Originally used in medicine as an anti-hemorrhagic agent, its skin brightening potential was discovered by accident; patients taking it orally started noticing their melasma was fading.
Unlike most brighteners that target tyrosinase (the enzyme that synthesizes melanin), TXA works further upstream. It basically blocks your cells from receiving the signal to produce pigment.
This makes it one of the rare actives that works on three pathways at once:
This makes it effective for treating melasma, post-inflammatory hyperpigmentation (PIH), and sun-induced dark spots.
The most effective cosmetic concentration sits between 2-5% and going higher doesn't boost results.
Side effects are generally mild; occasional irritation, flaking, or dryness have been reported at the start of use. Overall, this ingredient is pretty well tolerated, even by sensitive skin types.
Another perk of this ingredient is that it does not cause photosensitivity, so it's safe to use in the AM and PM.
"Does it actually penetrate?" is the part that gets argued about online and the honest answer from research + clinical trials at this time is "yes, but not easily."
TXA is a small molecule that loves water and carries both a positive and negative charge at the same time. Skin's outer layer is oily so a water-loving molecule like this has a hard time getting through it. Liu et al. 2021 showed that it doesn't really stick around well in the deeper layer where pigment-making cells actually live.
A 2025 paper puts it simply: penetration is poor and it depends heavily on how the product is formulated (Winn et al., J Cosmet Dermatol).
But "poor" isn't "none" and the research is fairly clear that topical TXA does something. A 2026 review that pooled results from multiple studies found it helped with moderate melasma but it didn't outperform hydroquinone. Some individual studies at 3% and 5% went head to head with hydroquinone and help up well.
So the fair takeaway is that it works, it's just slower and fussier about formulation than other actives (how the serum is built matters a lot).
There's real evidence here and it's not just clinic marketing. Reviews of microneedling plus TXA report less pigmentation, less melanin, and less redness (Zhang et al., Chinese Journal of Plastic and Reconstructive Surgery, 2024).
The most useful study compared 42 patients getting microneedling plus TXA against microneedling on its own; the group that got the acid saw much bigger improvement. This suggests the acid is pulling its weight and the needling isn't doing all the work.
Just two things worth flagging here:
Oral TXA also works well for melasma and gets used in clinics. However, it is a systemic drug with clotting-related risks and needs a prescription. Injections into the skin have also been studied with good results.
Neither is something a cosmetic product can do, but they help explain why so much attention goes into getting the topical version right.
Learn more about Tranexamic AcidWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water