In Common Velvet Cloud Universal Mask
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In Common Velvet Cloud Universal Mask

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Overview

What it is

Hair mask with 55 ingredients that contains AHA and Vitamin E

Cool Features

It is cruelty-free and reef safe

Suited For

It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any parabens or sulfates

Fun facts

In Common is from United States.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Ingredients List

12
26
17

Water

Skin Conditioning

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconHelps brighten skin Icon

Dimethicone

Emollient
1 / 0 Silicon Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Cocos Nucifera Fruit Extract

Emollient

PEG-12 Dimethicone

Skin Conditioning
Silicon Icon

Behentrimonium Chloride

Preservative
Preservative Icon

Cetyl Alcohol

Emollient
2 / 2 Fatty Alcohol Icon

Silicone Quaternium-18

Emollient
Silicon Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant Icon

Zea Mays Oil

Emulsifying
0-3 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Dark Spots IconNot safe for Fungal Acne Icon

Cocos Nucifera Oil

Masking
4 / 0 Fragrance IconOil IconHelps hydrate Dry Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Shea Butter Ethyl Esters

Emollient
Not safe for Fungal Acne Icon

Lecithin

Emollient
Helps hydrate Dry Skin Icon

Sericin

Skin Conditioning

Fibroin

Xylitol

Humectant
Helps hydrate Dry Skin Icon

Glycolic Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconHelps brighten skin IconMay worsen Rosacea Icon

Oxidized Keratin

Skin Conditioning

Persea Gratissima Oil

Skin Conditioning
0-3 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Linum Usitatissimum Seed Extract

Perfuming
Fragrance Icon

Cetrimonium Chloride

Antimicrobial
Preservative Icon

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Polyquaternium-7

Polyquaternium-37

Hydroxyethylcellulose

Emulsion Stabilising

Propylene Glycol Dicaprylate/Dicaprate

Emollient
1 / 0

Dimethicone/Vinyl Dimethicone Crosspolymer

Skin Conditioning
Silicon Icon

Acrylates/Stearyl Methacrylate Copolymer

Emulsion Stabilising

Caprylyl/Capryl Glucoside

Cleansing

PPG-1 Trideceth-6

Skin Conditioning

Trideceth-12

Emulsifying

Trideceth-6

Emulsifying

Deceth-7

Emulsifying

Polysilicone-29

Silicon Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Xanthan Gum

Emulsifying

Hydroxypropyl Starch Phosphate

Ethylhexylglycerin

Skin Conditioning

Dipropylene Glycol

Humectant

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Caprylic Acid

Cleansing
1 / 3

Cellulose

Absorbent

Sodium Acetate

Buffering

BHT

Antioxidant
Antioxidant Icon

Pentasodium Pentetate

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Potassium Sorbate

Preservative
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Key Ingredients

Benefits

Concerns

Ingredients Explained

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Emollient, Emulsifying, Emulsion Stabilising

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.

Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.

Learn more about Cetearyl Alcohol
Emollient, Skin Conditioning

Cocos Nucifera Fruit Extract comes from the meat of the coconut fruit. It is an emollient and skin conditioner with antioxidant properties.

Coconut fruit is naturally rich in amino acids, sugars, and nutrients including Vitamin C and small amounts of vitamin B. Malic acid can also be found in coconut fruit extract.

Skin Conditioning

PEG-12 Dimethicone is a type of water-soluble silicone. It has skin conditioning and hydrating properties.

According to a manufacturer, this ingredient's stability is decreased by strong acid or alkali.

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Emollient, Emulsifying, Emulsion Stabilising

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.

The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol

Silicone Quaternium-18 is a type of silicone.

Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Emulsifying, Masking, Perfuming

Zea Mays Oil is refined oil. It is created from the process of wet milling corn, or zea mays. Zea Mays Oil is fragrance ingredient, hair conditioning agent, occlusive skin conditioning agent, surfactant, and emulsifying agent.

It is composed of several fatty acids, including myristic, palmitic, stearic, oleic, and linoleic.

Emollient, Skin Conditioning

You may know this ingredient as argan oil. Argan Oil has antioxidant, hydrating, and soothing properties.

Studies have shown argan oil can help fight again radical damage from the sun. This makes it effective at preventing hyperpigmentation.

Large amounts of vitamin E found in argan oil helps the skin retain water. Argan oil also contains fatty acids such as linoleic acid, oleic acid, and palmitic acid. It is also a good source of lipids.

Another benefit of argan oil is skin-soothing. It can help reduce inflammation-related skin symptoms.

Argan Oil is effective at regulating sebum production in pores. This can make it effective at treating hormonal acne.

Traditionally, argan oil was used for its antibacterial and antifungal properties. However, argan oil contains fatty acids that may make it not fungal-acne safe.

Argan Trees are native to Morocco.

Learn more about Argania Spinosa Kernel Oil
Masking, Perfuming, Skin Conditioning

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

Coconut Oil is rich in fatty acids with lauric acid making up the majority of these. It also contains linoleic acid. Due to this high fatty acid content, coconut oil helps trap moisture and soften skin.

Despite being antibacterial, coconut oil may not be great for acne-prone skin. It is comedogenic and may clog pores. This ingredient may not be safe for malassezia or fungal acne.

Note: Coconut Oil should not replace your sunscreen for UV protection. Studies show it only blocks about 20% of UV.

This oil is non-volatile and has a light scent.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Cocos Nucifera Oil
Emollient, Skin Conditioning

Shea Butter Ethyl Esters is created from, as you might have guessed, shea butter.

According to the manufacturer, this ingredient is lighter, longer lasting, and combines well with other ingredients.

Due to the shea butter base, this ingredient may not be fungal-acne safe.

Learn more about Shea Butter Ethyl Esters
Emollient, Emulsifying, Skin Conditioning

Lecithin is a term for a group of substances found in the cell membranes of plants, animals, and humans. They are made up of mixture of phospholipids.

This ingredient has emollient and emulsifying properties.

As an emollient, lecithen helps soften the skin and creates a barrier to keep moisture in.

As an emulsifier, it also helps prevent water and oil ingredients from separating. Lecithin can also help ingredients be better absorbed by the skin.

This is because the phospholipids in lecithin produce liposomes. Liposomes help other ingredients get through the skin barrier.

Depending on the source of this ingredient, lecithin may not be fungal acne safe. This is because some sources of lecithin come from soybean oil, which may feed the malassezia yeast that feeds fungal acne.

We recommend reaching out to the brand you are purchasing from to inquire about the source of their lecithin.

Some other names for this ingredient include soy lecithin and deoiled soy lecithin.

Learn more about Lecithin
Skin Conditioning, Smoothing

We don't have a description for Sericin yet.

We don't have a description for Fibroin yet.

Humectant, Skin Conditioning

Xylitol is a humectant and prebiotic. It can help with dry skin.

In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.

The prebiotic property of xylitol may also help reinforce our skin's natural microbiome. Having a healthy microbiome prevents infection by bad bacteria and helps with hydration.

As a humectant, Xylitol helps draw moisture from both the air and from deeper skin layers. This helps keep skin hydrated.

Xylitol is a sugar alcohol and commonly used as a sugar substitute. It is naturally occurring in plants such as strawberries and pumpkin.

Learn more about Xylitol
Buffering

Glycolic Acid is arguably the most famous AHA with a ton of research to back up its benefits.

Its main role is to remove the top layer of dead skin cells, allowing newer skin cells to emerge.

Specifically, AHAs work by breaking down the structural "glue" holding the old skin cells in place. Getting rid of the old skin cells allows skin to regenerate newer skin cells in its place. A build up of dead skin cells can lead to tired and dull looking skin.

Due to this, glycolic acid helps with:

Fun fact: Glycolic acid increases skin hydration by playing a role in creating molecules that create hyaluronic acid naturally.

When starting glycolic Acid, it is normal to feel slight stinging.

The pH value and concentration of glycolic acid play a role in the effectiveness of the product. Concentrations between 5-20% glycolic acid have been shown to be effective in clinical studies.

Recent studies have shown Glycolic Acid may protect the skin against UV damage. However, you should always wear SPF, especially when using exfoliants.

Read more about some other popular AHA's here:

Learn more about Glycolic Acid
Skin Conditioning

We don't have a description for Oxidized Keratin yet.

Skin Conditioning

Persea Gratissima Oil is also known as avocado oil.

Avocado Oil has antioxidant properties. It is mostly made up of the glycerides of fatty acids. About 67% of these fatty acids is made up of oleic acid. Palmitic acid and linoleic acid are also present.

These fatty acids help hydrate and soften the skin. It may increase collagen content in the skin. Collagen helps keep your skin plump and firm. This ingredient helps reduce inflammation and has not shown to clog pores.

This ingredient may not be fungal-acne safe due to its high fatty acid content.

Avocados also have B vitamins, vitamin K, vitamin C, vitamin E, and potassium.

Learn more about Persea Gratissima Oil
Perfuming, Skin Conditioning

Linum Usitatissimum Seed Extract is a fragrance.

Antimicrobial, Emulsifying, Preservative

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

We don't have a description for Polyquaternium-37 yet.

Emulsion Stabilising, Stabilising

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.

This ingredient can also be found in pill medicines to help our bodies digest other ingredients.

Learn more about Hydroxyethylcellulose

Propylene Glycol Dicaprylate/Dicaprate is a mixture of Propylene Glycol Dicaprylate and Propylene Glycol Dicaprate.

It is an emollient and helps hydate the skin.

This ingredient is a silicone used to improve the texture of products and absorb oil. It does not get absorbed into the skin.

Like other silicones, Dimethicone/Vinyl Dimethicone Crosspolymer helps condition the skin by creating a barrier. In this sense, it can act as an emollient and trap moisture in.

We don't have a description for Acrylates/Stearyl Methacrylate Copolymer yet.

Cleansing, Foaming

Caprylyl/Capryl Glucoside is an alkyl glucoside. This just means it is creating by reacting alcohol and sugar. It is a cleansing and foaming ingredient.

Caprylyl/Capryl Glucoside helps remove the dirt, oil, and other pollutants from your skin.

Skin Conditioning

We don't have a description for PPG-1 Trideceth-6 yet.

Emulsifying

We don't have a description for Trideceth-12 yet.

Emulsifying

We don't have a description for Trideceth-6 yet.

Emulsifying

We don't have a description for Deceth-7 yet.

Polysilicone-29 is a complex silicone polymer. It is also known as Silsoft™ CLX-E.

The manufacturer states this ingredient is a conditioning agent for hair care. The website states this ingredient can help hydrate and repair hair.

It is made up of glycidoxypropyl-terminated dimethyl siloxane polymer, peg-13 diglycidyl ether, diethylaminopropylamine, and aminopropyltriisopropoxysilane.

Learn more about Polysilicone-29

This ingredient is derived from guar gum.

It is a conditioning ingredient, meaning it helps soften skin and hair.

Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

Hydroxypropyl Starch Phosphate is a modified starch used to help thicken a product.

It is also used in foods.

Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Humectant, Masking, Solvent

Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.

This ingredient helps:

Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.

As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.

Studies show Dipropylene Glycol is considered safe to use in skincare.

Learn more about Dipropylene Glycol

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Cleansing, Emulsifying, Masking

Caprylic Acid is a fatty acid commonly found in plant oils, such as palm and coconut oils.

Much of the research is based on caprylic acid derived from coconut oil. Coconut oil is an emollient and helps moisturize the skin.

Caprylic Acid has antimicrobial and antifungal properties. Several studies found it to be effective at treating yeast infections. It also has anti-inflammatory properties.

Besides cosmetics, this ingredient is also used for a variety of medical purposes such as treating digestive disorders.

This ingredient is minimally soluble in water.

Read more about a similar ingredient
Caprylic/Capric Triglyceride
.

Learn more about Caprylic Acid
Absorbent

Cellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.

This ingredient has many functions:

Fun fact: Cellulose is the most abundant form of organic polymer on Earth.

Learn more about Cellulose
Masking, Buffering

We don't have a description for Sodium Acetate yet.

BHT
Antioxidant, Masking

BHT is a synthetic antioxidant and preservative.

As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.

As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.

The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.

However, it was recently restricted for use in the UK as of April 2024.

Learn more about BHT

We don't have a description for Pentasodium Pentetate yet.

Perfuming, Preservative, Solvent

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool

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Where it's from

In Common is a American brand

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· Published August 11, 2025 Added by BlackCat808