Updated on October 26, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe . They have a total of 8 ingredients in common

Cool Features

They both contain hyaluronic acid and Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and sensitive skin

Free From

They both do not contain any common allergens or parabens

What's Inside

They both contain sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Swipe Serum Concealer
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica

Water

Skin Conditioning

Diphenylsiloxy Phenyl Trimethicone

Skin Conditioning
Silicon Icon

Phenyl Trimethicone

Skin Conditioning
Silicon Icon

Caprylyl Methicone

Skin Conditioning
Silicon Icon

Trimethylsiloxysilicate

Emollient
Silicon Icon

Propylene Glycol Dibenzoate

Skin Conditioning

Isododecane

Emollient

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin Icon

Methyl Trimethicone

Skin Conditioning
Silicon Icon

Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Skin Conditioning
Silicon Icon

C13-15 Alkane

Solvent

Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Skin Conditioning
Silicon Icon

Alcohol Denat.

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Acrylates/Polytrimethylsiloxymethacrylate Copolymer

Skin Conditioning

Polymethylsilsesquioxane

Silicon Icon

Sorbitan Sesquioleate

Emulsifying
0-1 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Disteardimonium Hectorite

Stabilising

1,2-Hexanediol

Skin Conditioning

Palmitoyl Tetrapeptide-10

Skin Conditioning
Peptide IconNot safe for Fungal Acne Icon

Arnica Montana Flower Extract

Masking
Fragrance Icon

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Squalane

Emollient
1 / 0 Helps hydrate Dry Skin Icon

Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate

Humectant
Oil IconNot safe for Fungal Acne Icon

Prunus Armeniaca Kernel Oil

Masking
1-2 / 0 Oil IconNot safe for Fungal Acne Icon

Solanum Lycopersicum Fruit Extract

Antioxidant
Antioxidant Icon

Dunaliella Salina Extract

Skin Conditioning

Hedychium Coronarium Root Extract

Masking

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Althaea Rosea Flower Extract

Skin Conditioning

Taraxacum Officinale Extract

Skin Conditioning

Perilla Ocymoides Leaf Extract

Tonic

Panax Notoginseng Extract

Skin Conditioning

Glycyrrhiza Glabra Root Extract

Bleaching
Good for Dark Spots Icon

Chamomilla Recutita Extract

Skin Conditioning
0 / 0 Helps reduce irritation Icon

Centella Asiatica Extract

Cleansing
Helps reduce Skin Redness IconHelps reduce irritation Icon

Pseudozyma Epicola/Sunflower Seed Oil Ferment Extract Filtrate

Emulsion Stabilising
Oil Icon

Caprylyl Glycol

Emollient

Ethylhexylglycerin

Skin Conditioning

Magnesium Sulfate

Sulfate Icon

Polypropylsilsesquioxane

Silicon Icon

Acrylates/Dimethicone Copolymer

Skin Conditioning

Triethoxycaprylylsilane

Dimethicone/Vinyl Dimethicone Crosspolymer

Skin Conditioning

Aluminum Hydroxide

Emollient

CI 77891

Cosmetic Colorant

CI 77491

Cosmetic Colorant

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.

You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.

One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.

Learn more about Magnesium Sulfate
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 
Cleansing, Skin Conditioning, Smoothing

Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.

Centella is rich in antioxidants and amino acids, such as Madecassic Acid and Asiaticoside.

Studies show the compounds in centella help with:

The combination of all these properties makes centella effective at soothing, hydrating, and protecting the skin.

Other great components of centella include Vitamin A, vitamin C, several B vitamins, and Asiatic Acid.

Fun fact: Centella has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.

Learn more about Centella Asiatica Extract
Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

When to use

57 Routines
96% use in am
4% use in pm
86% use every day
When to use See routines that use it ->
31 Routines
90% use in am
10% use in pm
87% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

4.0 /5
from 3 ratings
Buildable (2) Long Lasting (2) Medium Coverage (2)
lnzzz's avatar

Leonor Nuñez

3 months ago
Review

Only concealer I'll ever buy, soooo good on my combo sensitive skin

#long-lasting
#medium coverage
#natural
#buildable