What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCoco-Betaine
CleansingDisodium Laureth Sulfosuccinate
CleansingSodium Cocoyl Isethionate
CleansingSodium Lauryl Sulfoacetate
CleansingSodium Lauroyl Sarcosinate
CleansingGlycol Distearate
EmollientSodium Chloride
MaskingDecyl Glucoside
CleansingPolyquaternium-10
Sodium Hydroxide
BufferingParfum
MaskingAmodimethicone
PPG-5-Ceteth-20
EmulsifyingCitric Acid
BufferingPEG-55 Propylene Glycol Oleate
SurfactantPropylene Glycol
HumectantCarbomer
Emulsion StabilisingCI 60730
Cosmetic ColorantAcrylates/Beheneth-25 Methacrylate Copolymer
Camelina Sativa Seed Oil
Skin ConditioningButylene Glycol
HumectantBenzoic Acid
MaskingTocopherol
AntioxidantOlea Europaea Fruit Oil
MaskingTrideceth-6
EmulsifyingGlycerin
HumectantHelianthus Annuus Seed Extract
Skin ConditioningSalicylic Acid
MaskingMagnesium Nitrate
Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol
Skin ConditioningArginine
Masking2-Oleamido-1,3-Octadecanediol
Skin ConditioningCetrimonium Chloride
AntimicrobialPoly(Linseed Oil)
Benzophenone-4
UV AbsorberSodium Benzoate
MaskingPhenoxyethanol
PreservativeOrchis Mascula Extract
Skin ConditioningMethylchloroisothiazolinone
PreservativeHaematococcus Pluvialis Extract
AntioxidantMagnesium Chloride
Methylisothiazolinone
PreservativeCaprylic/Capric Triglyceride
MaskingPotassium Sorbate
PreservativeWater, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum, Amodimethicone, PPG-5-Ceteth-20, Citric Acid, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, CI 60730, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate
Water
Skin ConditioningSodium Laureth Sulfate
CleansingCoco-Betaine
CleansingGlycol Distearate
EmollientSodium Chloride
MaskingCocamide Mipa
EmulsifyingSodium Lauryl Sulfate
CleansingAmodimethicone
Sodium Benzoate
MaskingParfum
MaskingSodium Hydroxide
BufferingCitric Acid
BufferingHexylene Glycol
EmulsifyingPolyquaternium-7
Polyquaternium-10
PEG-40 Hydrogenated Castor Oil
EmulsifyingSalicylic Acid
MaskingCI 60730
Cosmetic ColorantCI 60725
Cosmetic ColorantCarbomer
Emulsion StabilisingGlycerin
HumectantLimonene
PerfumingTrideceth-6
EmulsifyingHexyl Cinnamal
PerfumingCoumarin
PerfumingBenzyl Alcohol
PerfumingCetrimonium Chloride
AntimicrobialLinalool
PerfumingAmyl Cinnamal
PerfumingGlycine Soja Oil
EmollientTocopherol
AntioxidantSodium Acetate
BufferingOrchis Mascula Extract
Skin ConditioningIsopropyl Alcohol
SolventFicus Carica Fruit/Leaf Extract
Skin ConditioningPhenoxyethanol
PreservativeXanthan Gum
EmulsifyingPotassium Sorbate
PreservativeWater, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Sodium Chloride, Cocamide Mipa, Sodium Lauryl Sulfate, Amodimethicone, Sodium Benzoate, Parfum, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, Polyquaternium-10, PEG-40 Hydrogenated Castor Oil, Salicylic Acid, CI 60730, CI 60725, Carbomer, Glycerin, Limonene, Trideceth-6, Hexyl Cinnamal, Coumarin, Benzyl Alcohol, Cetrimonium Chloride, Linalool, Amyl Cinnamal, Glycine Soja Oil, Tocopherol, Sodium Acetate, Orchis Mascula Extract, Isopropyl Alcohol, Ficus Carica Fruit/Leaf Extract, Phenoxyethanol, Xanthan Gum, Potassium Sorbate
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.
In haircare, this ingredient:
- Adds shine
- Protects color
- Offers thermal protection
- Boosts hair strength
- Does not build up as easily
Carbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerThis ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.
Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.
This ingredient is a purple dye. It is also known as Violet No. 2 or Acid Violet 43 and is a synthetic dye derived from coal tar.
According to a manufacturer, this dye it known for its intense color saturation and resistance to fading.
Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidCoco-Betaine is the natural version of Cocamidopropyl Betaine. It is often derived from coconuts.
Coco-Betaine is a surfactant, meaning it helps remove dirt and oil from the skin.
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinGlycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateWe don't have a description for Orchis Mascula Extract yet.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolPolyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateSalicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.
Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.
Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.
While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWe don't have a description for Trideceth-6 yet.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water