Maybelline Fit Me Dewy + Smooth Foundation Versus Physician's Formula Butter Believe It! Foundation + Concealer
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Ethylhexyl Methoxycinnamate 7%
UV AbsorberWater
Skin ConditioningCyclopentasiloxane
EmollientDimethicone
EmollientGlycerin
HumectantIsotridecyl Isononanoate
EmollientPEG-9 Polydimethylsiloxyethyl Dimethicone
EmulsifyingDisteardimonium Hectorite
StabilisingDimethicone/Polyglycerin-3 Crosspolymer
CleansingSodium Chloride
MaskingPEG-10 Dimethicone
Skin ConditioningPhenoxyethanol
PreservativeMethylparaben
PreservativeDisodium Stearoyl Glutamate
CleansingChlorphenesin
AntimicrobialDisodium EDTA
EDTA
Acrylates Copolymer
Propylparaben
PreservativeParfum
MaskingTocopherol
AntioxidantAscorbyl Palmitate
AntioxidantAluminum Hydroxide
EmollientButylparaben
MaskingPEG-9
HumectantEthylparaben
PreservativeDipropylene Glycol
HumectantAlpha-Isomethyl Ionone
PerfumingTitanium Dioxide
Cosmetic ColorantIron Oxides
Ethylhexyl Methoxycinnamate 7%, Water, Cyclopentasiloxane, Dimethicone, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Dimethicone/Polyglycerin-3 Crosspolymer, Sodium Chloride, PEG-10 Dimethicone, Phenoxyethanol, Methylparaben, Disodium Stearoyl Glutamate, Chlorphenesin, Disodium EDTA, EDTA, Acrylates Copolymer, Propylparaben, Parfum, Tocopherol, Ascorbyl Palmitate, Aluminum Hydroxide, Butylparaben, PEG-9, Ethylparaben, Dipropylene Glycol, Alpha-Isomethyl Ionone, Titanium Dioxide, Iron Oxides
Cyclopentasiloxane
EmollientWater
Skin ConditioningButylene Glycol
HumectantPolymethylsilsesquioxane
Glycerin
HumectantLauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone
EmulsifyingAcrylates/Polytrimethylsiloxymethacrylate Copolymer
Skin ConditioningCetyl PEG/PPG-10/1 Dimethicone
EmulsifyingPhenyl Trimethicone
Skin ConditioningDimethicone
EmollientSodium Chloride
MaskingDisteardimonium Hectorite
StabilisingTriethoxycaprylylsilane
Phenoxyethanol
PreservativeCaprylyl Glycol
EmollientParfum
MaskingSilica Dimethyl Silylate
EmollientTribehenin
EmollientAcacia Senegal Gum
MaskingXanthan Gum
EmulsifyingPotassium Sorbate
PreservativeHexylene Glycol
EmulsifyingTetrasodium EDTA
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
AntioxidantTocopheryl Acetate
AntioxidantAstrocaryum Murumuru Seed Butter
EmollientAstrocaryum Tucuma Seed Butter
EmollientButyrospermum Parkii Butter
Skin ConditioningCitrullus Lanatus Seed Extract
Skin ConditioningPunica Granatum Sterols
Skin ConditioningTetrahexyldecyl Ascorbate
AntioxidantTheobroma Grandiflorum Seed Butter
Skin ConditioningLens Esculenta Fruit Extract
Skin ConditioningPyrus Malus Fruit Extract
Skin ConditioningSodium Lactate
BufferingSodium Hyaluronate
HumectantSodium PCA
HumectantSodium Benzoate
MaskingIron Oxides
CI 77891
Cosmetic ColorantCyclopentasiloxane, Water, Butylene Glycol, Polymethylsilsesquioxane, Glycerin, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Cetyl PEG/PPG-10/1 Dimethicone, Phenyl Trimethicone, Dimethicone, Sodium Chloride, Disteardimonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol, Parfum, Silica Dimethyl Silylate, Tribehenin, Acacia Senegal Gum, Xanthan Gum, Potassium Sorbate, Hexylene Glycol, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Astrocaryum Murumuru Seed Butter, Astrocaryum Tucuma Seed Butter, Butyrospermum Parkii Butter, Citrullus Lanatus Seed Extract, Punica Granatum Sterols, Tetrahexyldecyl Ascorbate, Theobroma Grandiflorum Seed Butter, Lens Esculenta Fruit Extract, Pyrus Malus Fruit Extract, Sodium Lactate, Sodium Hyaluronate, Sodium PCA, Sodium Benzoate, Iron Oxides, CI 77891
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Cyclopentasiloxane (D5) is a lightweight silicone that mostly acts as an emollient and solvent in cosmetics. Its the reason your products feel silky, fast-spreading, and non-greasy.
Since D5 is volatile, it does its thing and then evaporates off the skin quickly.
The safety profile of this ingredient is reassuring; the US CIR Expert Panel concluded D5 is safe as used in cosmetics and Health Canada concluded that D5 is not harmful to human health or the environment as currently used in cosmetics
There's a study that people mention about D5 in a rat study showing tumors. This study is related to long-term inhalation of high D5 levels.
Regulatory bodies have judged this study to be not applicable in topical skincare since skin absorption of D5 is very low and we're not really inhaling huge amounts of D5.
The only restriction for this ingredient is environmental. The European Chemicals Agency (ECHA) restricted D5 in wash-off cosmetics at or above 0.1% due to their persistence in water.
Learn more about CyclopentasiloxaneDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron Oxides