Maybelline Fit Me Dewy + Smooth Foundation Versus Wet n Wild Photo Focus Dewy Liquid Foundation Makeup
What's inside
What's inside
Key Ingredients
No key ingredients
Benefits
Concerns
Ingredients Side-by-side
Ethylhexyl Methoxycinnamate 7%
UV AbsorberWater
Skin ConditioningCyclopentasiloxane
EmollientDimethicone
EmollientGlycerin
HumectantIsotridecyl Isononanoate
EmollientPEG-9 Polydimethylsiloxyethyl Dimethicone
EmulsifyingDisteardimonium Hectorite
StabilisingDimethicone/Polyglycerin-3 Crosspolymer
CleansingSodium Chloride
MaskingPEG-10 Dimethicone
Skin ConditioningPhenoxyethanol
PreservativeMethylparaben
PreservativeDisodium Stearoyl Glutamate
CleansingChlorphenesin
AntimicrobialDisodium EDTA
EDTA
Acrylates Copolymer
Propylparaben
PreservativeParfum
MaskingTocopherol
AntioxidantAscorbyl Palmitate
AntioxidantAluminum Hydroxide
EmollientButylparaben
MaskingPEG-9
HumectantEthylparaben
PreservativeDipropylene Glycol
HumectantAlpha-Isomethyl Ionone
PerfumingTitanium Dioxide
Cosmetic ColorantIron Oxides
Ethylhexyl Methoxycinnamate 7%, Water, Cyclopentasiloxane, Dimethicone, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Dimethicone/Polyglycerin-3 Crosspolymer, Sodium Chloride, PEG-10 Dimethicone, Phenoxyethanol, Methylparaben, Disodium Stearoyl Glutamate, Chlorphenesin, Disodium EDTA, EDTA, Acrylates Copolymer, Propylparaben, Parfum, Tocopherol, Ascorbyl Palmitate, Aluminum Hydroxide, Butylparaben, PEG-9, Ethylparaben, Dipropylene Glycol, Alpha-Isomethyl Ionone, Titanium Dioxide, Iron Oxides
Water
Skin ConditioningCyclopentasiloxane
EmollientC12-15 Alkyl Benzoate
AntimicrobialDiphenylsiloxy Phenyl Trimethicone
Skin ConditioningPEG-10 Dimethicone
Skin ConditioningIsopentyldiol
HumectantGlycerin
HumectantButylene Glycol Dicaprylate/Dicaprate
EmollientPentylene Glycol
Skin ConditioningSynthetic Fluorphlogopite
Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone
EmulsifyingMagnesium Sulfate
Trimethylsiloxysilicate
EmollientPhenoxyethanol
PreservativeDisteardimonium Hectorite
StabilisingVinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
Sorbitan Isostearate
EmulsifyingTriethoxycaprylylsilane
Ethylhexylglycerin
Skin ConditioningParfum
MaskingDisodium EDTA
Dimethicone
EmollientDimethicone/Vinyl Dimethicone Crosspolymer
Skin ConditioningHydrogenated Castor Oil Isostearate
Skin ConditioningCI 77891
Cosmetic ColorantIron Oxides
CI 77492
Cosmetic ColorantCI 77499
Cosmetic ColorantWater, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Parfum, Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, CI 77891, Iron Oxides, CI 77492, CI 77499
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Cyclopentasiloxane, or D5, is a silicone used to improve texture of products and trap moisture.
D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.
It is also an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.
Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.
Learn more about CyclopentasiloxaneDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTADisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of āFRAGRANCEā or āPARFUMā according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPeg-10 Dimethicone is silicone with conditioner and emulsifier properties. It mostly acts as an emollient in skincare and and humectant in haircare.
According to the manufacturer, acidic formulations decrease the stability of this ingredient. It works best in neutral or near neutral formulations.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isnāt contradicting the research. Itās just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron Oxides