It’s a 10 Miracle Moisture Daily Shampoo Versus It’s a 10 Miracle Shampoo Plus Keratin
Updated on April 18, 2024
Overview
What they are
These products are both vegan and cruelty-free shampoos. They have a total of 3 ingredients in common
Suited For
They're both likely to be good for dry skin, sensitive skin and dark spots
Free From
They both do not contain any harsh alcohols
What's Inside
They both contain common allergens, fragrances and silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
It’s a 10 Miracle Moisture Daily Shampoo 59 ingredients
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
What's inside (and what isn't)
What's inside (and what isn't)
At a glance
Click on any of the items below to learn more
It’s a 10 Miracle Moisture Daily Shampoo 59 ingredients
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
Key Ingredients
Benefits
Concerns
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningSodium Cocoyl Isethionate
CleansingSodium C14-16 Olefin Sulfonate
Cleansing
Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer
Emulsion StabilisingCocamidopropyl Betaine
Cleansing
Sodium Lauroamphoacetate
CleansingAcetic Acid
BufferingAloe Barbadensis Leaf Juice
Skin Conditioning
Amodimethicone
Aspalathus Linearis Leaf Extract
Skin ConditioningButylene Glycol
Humectant
C11-15 Pareth-7
EmulsifyingCitric Acid
Buffering
Cocamidopropyl Dimethylamine
EmulsifyingDextrin
AbsorbentDisodium EDTA
Euterpe Oleracea Fruit Extract
Glycereth-26
Humectant
Glycerin
Humectant
Glycol Distearate
Emollient
Glycol Stearate
Emollient
Helianthus Annuus Flower Extract
Skin ConditioningHydrolyzed Hibiscus Esculentus Extract
Skin ConditioningLaureth-9
EmulsifyingMagnesium Chloride
Magnesium Nitrate
Morinda Citrifolia Fruit Extract
Skin ConditioningMoringa Oleifera Seed Extract
Skin Conditioning
Parfum
Masking
PEG-10 Sunflower Glycerides
EmollientPEG-150 Pentaerythrityl Tetrastearate
Emulsifying
PEG-55 Propylene Glycol Oleate
PEG-6 Caprylic/Capric Glycerides
EmulsifyingPoly(C20-28 Olefin)
Skin ConditioningPolyquaternium-10
Propylene Glycol
Humectant
Punica Granatum Fruit Extract
Antioxidant
Sodium Ascorbyl Phosphate
Antioxidant
Sodium Chloride
Masking
Sodium Glycolate
BufferingSodium Hydroxide
BufferingSodium Lauroyl Sarcosinate
CleansingSodium Sulfate
Symphytum Officinale Leaf Extract
Skin ConditioningTetrasodium EDTA
Trideceth-12
EmulsifyingZingiber Officinale Root Extract
Masking
Chlorphenesin
Antimicrobial
Ethylparaben
Preservative
Methylchloroisothiazolinone
Preservative
Methylisothiazolinone
Preservative
Methylparaben
Preservative
Phenoxyethanol
Preservative
Potassium Benzoate
Preservative
Potassium Sorbate
Preservative
Sodium Benzoate
Masking
Coumarin
Perfuming
Hexyl Cinnamal
Perfuming
Limonene
Perfuming
Water, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates/Aminoacrylates/C10-30 Alkyl PEG-20 Itaconate Copolymer, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Acetic Acid, Aloe Barbadensis Leaf Juice, Amodimethicone, Aspalathus Linearis Leaf Extract, Butylene Glycol, C11-15 Pareth-7, Citric Acid, Cocamidopropyl Dimethylamine, Dextrin, Disodium EDTA, Euterpe Oleracea Fruit Extract, Glycereth-26, Glycerin, Glycol Distearate, Glycol Stearate, Helianthus Annuus Flower Extract, Hydrolyzed Hibiscus Esculentus Extract, Laureth-9, Magnesium Chloride, Magnesium Nitrate, Morinda Citrifolia Fruit Extract, Moringa Oleifera Seed Extract, Parfum, PEG-10 Sunflower Glycerides, PEG-150 Pentaerythrityl Tetrastearate, PEG-55 Propylene Glycol Oleate, PEG-6 Caprylic/Capric Glycerides, Poly(C20-28 Olefin), Polyquaternium-10, Propylene Glycol, Punica Granatum Fruit Extract, Sodium Ascorbyl Phosphate, Sodium Chloride, Sodium Glycolate, Sodium Hydroxide, Sodium Lauroyl Sarcosinate, Sodium Sulfate, Symphytum Officinale Leaf Extract, Tetrasodium EDTA, Trideceth-12, Zingiber Officinale Root Extract, Chlorphenesin, Ethylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Methylparaben, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Benzoate, Coumarin, Hexyl Cinnamal, Limonene
Cyclopentasiloxane
Emollient
Dimethiconol
Emollient
Hydrolyzed Keratin
Humectant
Prunus Amygdalus Dulcis Oil
Skin Conditioning
Mauritia Flexuosa Fruit Oil
Skin Conditioning
Cinnamidopropyltrimonium Chloride
Argania Spinosa Kernel Oil
Emollient
Isohexadecane
EmollientAlpha-Isomethyl Ionone
Perfuming
Polysilicone-15
UV FilterKeratin Amino Acids
Skin ConditioningOenothera Biennis Oil
Emollient
Sesamum Indicum Seed Oil
Emollient
Parfum
Masking
Linalool
Perfuming
Hexyl Cinnamal
Perfuming
Butylphenyl Methylpropional
Perfuming
Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
Masking
Citronellol
Perfuming
Limonene
Perfuming
Benzyl Benzoate
Antimicrobial
Cyclopentasiloxane, Dimethiconol, Hydrolyzed Keratin, Prunus Amygdalus Dulcis Oil, Mauritia Flexuosa Fruit Oil, Cinnamidopropyltrimonium Chloride, Argania Spinosa Kernel Oil, Isohexadecane, Alpha-Isomethyl Ionone, Polysilicone-15, Keratin Amino Acids, Oenothera Biennis Oil, Sesamum Indicum Seed Oil, Parfum, Linalool, Hexyl Cinnamal, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Limonene, Benzyl Benzoate
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumIngredient Ratings
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When to use
It’s a 10 Miracle Moisture Daily Shampoo 59 ingredients
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
Reviews
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