It’s a 10 Miracle Shampoo Plus Keratin

It’s a 10 Miracle Shampoo Plus Keratin

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Shampoo with 21 ingredients

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Benefits

Concerns

Ingredients Explained

Emollient, Skin Conditioning, Solvent

Cyclopentasiloxane (D5) is a lightweight silicone that mostly acts as an emollient and solvent in cosmetics. Its the reason your products feel silky, fast-spreading, and non-greasy.

Since D5 is volatile, it does its thing and then evaporates off the skin quickly.

The safety profile of this ingredient is reassuring; the US CIR Expert Panel concluded D5 is safe as used in cosmetics and Health Canada concluded that D5 is not harmful to human health or the environment as currently used in cosmetics

There's a study that people mention about D5 in a rat study showing tumors. This study is related to long-term inhalation of high D5 levels.

Regulatory bodies have judged this study to be not applicable in topical skincare since skin absorption of D5 is very low and we're not really inhaling huge amounts of D5.

The only restriction for this ingredient is environmental. The European Chemicals Agency (ECHA) restricted D5 in wash-off cosmetics at or above 0.1% due to their persistence in water.

Learn more about Cyclopentasiloxane
Emollient, Moisturising

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

This ingredient helps to create a silky texture and improve spreadability. Due to its high molecular weight and thickness, it is often combined with cyclopentasiloxane.

Humectant, Skin Conditioning

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.

As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.

Learn more about Hydrolyzed Keratin
Skin Conditioning

This ingredient is also known as sweet almond oil. It is a lightweight, cold-pressed oil from the ripe seeds of the sweet almond tree.

Sweet almond oil is rich in skin-nourishing fatty acids such as oleic acid (55-86%) and linolenic acid (7-35%).

As an emollient, it softens and hydrates skin by forming a thin barrier that locks in moisture.

Clinical studies have found it to be non-irritating and non-sensitizing. The CIR Expert Panel has evaluated the available safety data and concluded it is safe for topical use.

Because of the oleic acid content, this ingredient may not be fungal acne safe.

This ingredient does have a comedogenic rating of 3, but this doesn't mean a formula with this ingredient will clog pores.

Human testing has proved that any finished product with a comedogenic ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.

Learn more about Prunus Amygdalus Dulcis Oil
Skin Conditioning

Mauritia Flexuosa Fruit Oil is the red-orange oil from the pulp of the buriti palm, an Amazonian tree also known as moriche or aguaje.

If you have ever seen an oil that looks like liquid sunset in a bottle, this is probably it. The color comes from carotenoids and buriti is one of the most carotenoid-loaded oils in cosmetics.

Fatty acid-wise, it's a fairly plain high oleic oil (~73-80% oleic, ~15-21% palmitic). So it behaves like the olive and avocado oils of the world: rich, cushiony, good at softening skin and slowing water loss.

Human data is thin but reassuring on the irritation front: a cream containing buriti oil plus a few other Peruvian plant oils caused no irritation or sensitisation over 28 days of daily use. There are also no published allergy case reports for it either.

The most common complaint is that this ingredient can tint skin and stain pillowcases at higher percentages.

There is a widely quoted SPF 49 result but that came from a nanoemulsion that had actual chemical sunscreens in it, so the SPF is not the oil's. Don't treat this ingredient as a sunscreen replacement.

This ingredient shows up on a lot of "pore-clogging" lists but there's no real evidence behind that. It doesn't even have a comedogenic rating from an actual study; the numbers you'll find online come from blogs citing other blogs.

Ratings for other ingredients mostly come from a 1980s rabbit ear test. This test doesn't translate well to human skin or to real products because the ingredient sits at a much lower percentage.

Some people still find it breaks them out. So if that's you, definitely trust your skin.

Since this ingredient is built on oleic and palmitic acid, it may not be fungal acne safe. This is exactly what the Malassezia yeast feeds on.

Learn more about Mauritia Flexuosa Fruit Oil

We don't have a description for Cinnamidopropyltrimonium Chloride yet.

Emollient, Skin Conditioning

You may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.

The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.

Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).

Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.

Learn more about Argania Spinosa Kernel Oil
Emollient, Skin Conditioning, Solvent

Isohexadecane is added to enhance texture, emulsify, and to help cleanse. It is an isoparrafin. It is a component of petrolatum.

Due to its large size, Isohexadecane is not absorbed by the skin. Instead, it sits on top and acts as an emollient. Emollients help keep your skin soft and smooth by trapping moisture within.

Isohexadecane is often used in products designed to help oily skin. It is lightweight and non-greasy while helping to moisturize. When mixed with silicones, it gives a product a silky feel.

Learn more about Isohexadecane
Perfuming, Skin Conditioning

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".

Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Alpha-Isomethyl Ionone
UV Filter

Polysilicone-15 (trade name: Parsol SLX) is a silicone-based UVB filter that soaks up UVB light (~280-320nm) with a peak around 310nm.

It's a fairly modest sunscreen filter so formulators mostly use it as an SPF booster and "light stabilizer". This just means it helps keep other light-sensitive ingredients from breaking down in sunlight.

A 2007 study measured the in-vitro SPF of 18 filters and found Polysilicone-15 contributed an SPF of about 3.64 at its maximum legal concentration (though worth noting its maker points out that in-vitro tests tend to underestimate its real performance because of its large polymeric structure).

Usage levels vary; it's approved up to 10% as a UV filter in the EU, China, Japan, Australia, ASEAN, and Mercosur countries. In the US, it's only permitted up to 1% as a light stabilizer because the FDA hasn't reviewed it as a sunscreen active.

Typical use levels range from 1-3%.

The EU's scientific committee concluded that this ingredient is safe for use as a UV absorber up to 10%, and tests came back negative for irritation, phototoxicity, and photoallergy.

There is one case of allergic lip inflammation from a lip balm with this ingredient, though this is rare.

Learn more about Polysilicone-15
Skin Conditioning

We don't have a description for Keratin Amino Acids yet.

Oenothera Biennis Oil (aka Evening Primrose Oil) is a non-fragrant oil from the evening primrose. Like other botanical oils, it is an emollient that helps hydrate and nourish skin.

It has an interesting fatty acid profile: linoleic (70-74%) and γ-linolenic (8-10%), with some amounts ofoleic palmitic, and stearic acids.

The gamma-linoleic acid (GLA) is the headliner here; it's relatively rare in plant oils and acts as a precursor for anti-inflammatory signaling molecules in the skin.

There's a mixed body of clinical research with this ingredient as well, mostly on eczema/atopic dermatitis skin.

Some controlled trials showed improvement in inflammation, dryness, scaling, and overall severity. Other studies and large meta-analysis failed to show a significant effect; the honest takeaway here is "promising but inconsistent" rather than "miracle oil".

On the safety front, this ingredient is found to be safe as used in cosmetics and even has a history of safe food use.

This ingredient does have a comedogenic rating of 3, but this doesn't mean a formula with this ingredient will clog pores. Human testing has proved that any finished product with this ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.

Since this oil is contains oleic acid and palmitic acid, it may not be fungal acne safe. The Malassezia yeast feeds on fatty acids with carbon chain lengths between C11-C24. Oleic Acid sits at C18 and Palmitic acid sits at C16.

In vitro studies have shown that oleic acid and palmitic acid are some of the fatty acids that induce rapid Malassezia growth in lab settings.

Learn more about Oenothera Biennis Oil
Emollient, Masking, Skin Conditioning

Sesamum Indicum Seed Oil is the cold-pressed oil from sesame seeds.

It is an emollient and skin conditioning agent made up of roughly 82-85% unsaturated fatty acids, mostly linoleic (~41%) and oleic acid (~39%).

This pairing gives it barrier-supporting and moisturizing properties. Linoleic acid, an essential omega-6 fatty acid, can be incorporated into complex skin lipids. Topical application has shown barrier repair, anti-inflammatory, and wound-healing effects in cell and animal studies.

Beyond fatty acids, sesame oil brings something more distinctive to the table:

It contains natural antioxidants sesamol, sesamolin, and gamma-tocopherol. These also give the oil notably high oxidative stability.

One of the oil's key lignans, sesamin, has also demonstrated anti-inflammatory activity in preclinical models.

A 2023 clinical study found that a single application of sesame seed oil to the forearms of 35 healthy women improved stratum corneum hydration (though it didn't outperform raspberry seed oil).

The comedogenic rating of 1-3 depends on the type of sesame oil; unrefined carries a rating of 3 while refined sesame oil drops to a 1.

Human testing has proved that any finished product with a comedogenic ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.

This ingredient may not be safe for fungal acne as it contains fatty acids that can feed Malassezia.

Learn more about Sesamum Indicum Seed Oil
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Perfuming

Linalool is a small, naturally occurring scent molecule found in plants like lavender, coriander, bergamot, and more.

It is one of the two most-used fragrance ingredients in cosmetics and added purely for smell. Since it's not used for a skin benefit, there's no "effective dose". Concentration depends on the fragrance load of the product.

The EU requires it to be named on the label above 0.001% in leave-on and 0.01% in rinse-off products.

Fresh linalool is a weak sensitizer but air exposure turns some of it into hydroperoxides, which are strong sensitizers. Those oxidation products are the actual allergy concern.

Patch-test clinics see positive reactions to linalool hydroperoxides in about 4% to 12% of dermatitis patients depending on country and test concentration.

Resassuringly, one analytical study found hydroperoxide levels in real fragranced products to be orders of magnitude below what induced sensitization in animal studies with no evidence of oxidation building up during normal storage.

The practical takeaway is that linalool is fine for most people but worth avoiding if you have a confirmed fragrance contact allergy or a badly compromised barrier.

Products stored a long time after opening are also the high-risk scenario since that is when oxidation happens.

The scent of linalool is described as floral, spicy tropical, and citrus-like.

Learn more about Linalool
Perfuming

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.

Hexyl Cinnamal is not water soluble but is soluble in oils.

Learn more about Hexyl Cinnamal

Butylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.

In March of 2022, the EU banned this ingredient in both rinse-off and leave-on products. This is because research found Butylphenyl Methylpropional to disrupt fertility in rats.

This ingredient is also a known EU allergen, meaning it is likely to cause an allergic reaction over prolonged use.

We always recommend speaking with a professional if you have any concerns or questions about this ingredient.

Learn more about Butylphenyl Methylpropional

Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde is a synthetic fragrance. The more common name for this ingredient is Lyral.

The scent of lyral is described as sweet and floral-like.

Lyral is a known EU allergen and causes contact dermatitis when applied to the skin.

Learn more about Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
Perfuming

Citronellol is a naturally occurring alcohol found in Rose and Geranium oils. In cosmetics, it functions purely as a fragrance ingredient.

The scent of this ingredient is described as "fresh, rosey, and citrusy".

Typical use levels are very low since the total fragrance load in a product is usually well under 1% and citronellol is only a small fraction of that.

The EU asks brands to name it on the label once it goes above 0.001% in leave-on products of 0.01% in rinse-off ones.

It is one of the EU's labeled fragrance allergens but real-world patch testing has shown it to be fairly weak and an infrequent allergen; positive reactions land around 0.1-0.9% of patients across recent European dermatitis clinic studies.

The bigger nuance is oxidation. Citronellol forms hydroperoxides when it reacts with air. These hydroperoxides are more sensitizing than the fresh ingredient, and patch test studies confirmed oxidized Citronellol causes more reactions than purified.

This means good packaging and freshness matter more than the molecule itself.

Fragrance can be irritating to very reactive or compromised skin, so people with sensitive skin may still prefer to skip it.

Learn more about Citronellol
Perfuming, Solvent

Limonene is the compound that gives citrus peel its smell.

In skincare, it shows up as a standalone fragrance ingredient or as a natural compound of citrus and other essential oils.

You'll typically see this ingredient used in very small amounts; anything above 0.001% in a leave-on product or 0.01% in a rinse-off has to be named on the label in the EU. The citrus oils that carry it sit around 0.5-1% in a finished formula.

Fresh limonene is a weak allergen; the real issue is that it slowly reacts with air and then breaks down from oxidation to create hydroperoxides (which are strong sensitizers). This is why suppliers are required to keep the peroxide value below 20 mmol.

Positive reactions in people being investigated for eczema vary:

It's worth skipping if you have a known fragrance allergy or a compromised barrier, but the risk is low for most people.

Older or long-opened products are also more likely to bother you than fresh ones due to oxidation.

Learn more about Limonene
Antimicrobial, Perfuming, Solvent

Benzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.

As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.

Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.

Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.

Benzyl Benzoate can be naturally found in cranberries and peaches.

Learn more about Benzyl Benzoate

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· Updated April 18, 2024 Added by anemone