It’s a 10 Miracle Shampoo Plus Keratin
A vegan and cruelty-free shampoo that contains 21 ingredients.
Overview
What it is
Shampoo with 21 ingredients
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin and sensitive skin
Free From
It doesn't contain any harsh alcohols, parabens or sulfates
Fun facts
It’s a 10 is from United States. This product is used in 2 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Cyclopentasiloxane
EmollientDimethiconol
EmollientHydrolyzed Keratin
HumectantPrunus Amygdalus Dulcis Oil
Skin ConditioningMauritia Flexuosa Fruit Oil
Skin ConditioningCinnamidopropyltrimonium Chloride
Argania Spinosa Kernel Oil
EmollientIsohexadecane
EmollientAlpha-Isomethyl Ionone
PerfumingPolysilicone-15
UV FilterKeratin Amino Acids
Skin ConditioningOenothera Biennis Oil
EmollientSesamum Indicum Seed Oil
EmollientParfum
MaskingLinalool
PerfumingHexyl Cinnamal
PerfumingButylphenyl Methylpropional
PerfumingHydroxyisohexyl 3-Cyclohexene Carboxaldehyde
MaskingCitronellol
PerfumingLimonene
PerfumingBenzyl Benzoate
AntimicrobialCyclopentasiloxane, Dimethiconol, Hydrolyzed Keratin, Prunus Amygdalus Dulcis Oil, Mauritia Flexuosa Fruit Oil, Cinnamidopropyltrimonium Chloride, Argania Spinosa Kernel Oil, Isohexadecane, Alpha-Isomethyl Ionone, Polysilicone-15, Keratin Amino Acids, Oenothera Biennis Oil, Sesamum Indicum Seed Oil, Parfum, Linalool, Hexyl Cinnamal, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Limonene, Benzyl Benzoate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Cyclopentasiloxane, or D5, is a silicone used to improve texture of products and trap moisture.
D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.
It is also an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.
Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.
Learn more about CyclopentasiloxaneDimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.
This ingredient helps to create a silky texture and improve spreadability. Due to its high molecular weight and thickness, it is often combined with cyclopentasiloxane.
Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.
As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.
Learn more about Hydrolyzed KeratinPrunus Amygdalus Dulcis Oil comes from the sweet almond, a tree native to Iran. This oil has no fragrance and is non-volatile.
Almonds contain healthy fats, vitamins, and minerals. It is a rich source of Vitamin E, a great antioxidant and skin conditioning ingredient. Sweet almond oil contains fatty acids such as linolenic acid and triglycerides.
The content of sweet almond oil makes it a great emollient; it can help soften and hydrate your skin. Emollients create a barrier over your skin to trap moisture in. Sweet almond oil has antioxidant properties.
Those with an almond allergy should be careful of this ingredient and speak with a professional about using it in your skincare.
This ingredient may not be fungal-acne safe.
Learn more about Prunus Amygdalus Dulcis OilMauritia Flexuosa Fruit Oil is an oil and isn't fungal acne safe.
We don't have a description for Cinnamidopropyltrimonium Chloride yet.
You may know this ingredient as argan oil. Argan Oil has antioxidant, hydrating, and soothing properties.
Studies have shown argan oil can help fight again radical damage from the sun. This makes it effective at preventing hyperpigmentation.
Large amounts of vitamin E found in argan oil helps the skin retain water. Argan oil also contains fatty acids such as linoleic acid, oleic acid, and palmitic acid. It is also a good source of lipids.
Another benefit of argan oil is skin-soothing. It can help reduce inflammation-related skin symptoms.
Argan Oil is effective at regulating sebum production in pores. This can make it effective at treating hormonal acne.
Traditionally, argan oil was used for its antibacterial and antifungal properties. However, argan oil contains fatty acids that may make it not fungal-acne safe.
Argan Trees are native to Morocco.
Learn more about Argania Spinosa Kernel OilIsohexadecane is added to enhance texture, emulsify, and to help cleanse. It is an isoparrafin. It is a component of petrolatum.
Due to its large size, Isohexadecane is not absorbed by the skin. Instead, it sits on top and acts as an emollient. Emollients help keep your skin soft and smooth by trapping moisture within.
Isohexadecane is often used in products designed to help oily skin. It is lightweight and non-greasy while helping to moisturize. When mixed with silicones, it gives a product a silky feel.
Learn more about IsohexadecaneAlpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.
The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".
Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Alpha-Isomethyl IononePolysilicone-15 is a chemical UV filter that absorbs UV-B rays. It is a photostable ingredient often used to boost SPF factor and protect products from UV-induced deterioration.
Due to regulation loopholes, this ingredient is not required to be labeled as an active chemical filter like other UV ingredients. This is why you'll likely find this ingredient in mineral sunscreens from the US.
Polysilicone-15 is not water-soluble.
Learn more about Polysilicone-15We don't have a description for Keratin Amino Acids yet.
Oenothera Biennis Oil is the fixed oil derived from the seeds of the Evening Primrose.
Evening primrose oil is rich in fatty acids. These fatty acids include linoleic (60-85%), oleic (5-12%), palmitic (4-10%), and stearic (2-4%).
The fatty acid composition makes it a great ingredient for soothing and moisturizing skin. However, it may not be Malassezia folliculitis, or fungal acne safe.
Further research is needed on the role of evening primrose in treating eczema.
Evening primrose is native to North America.
Learn more about Oenothera Biennis OilSesame oil comes from sesame seeds. Sesame oil is rich in fatty acids and Vitamin E.
It has antibacterial, antioxidant, and anti-inflammatory properties. The phenolic compounds of this ingredient (including vitamin E) give it these properties.
Unrefined sesame oil has a comedogenic rating of 3, while refined sesame oil has a rating of 1. This ingredient may not be fungal-acne safe.
The fatty acids in sesame oil include linoleic acid (41%), oleic acid (39%), palmitic acid (8%), stearic acid (5%), and some small traces of others.
Learn more about Sesamum Indicum Seed OilParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalButylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.
In March of 2022, the EU banned this ingredient in both rinse-off and leave-on products. This is because research found Butylphenyl Methylpropional to disrupt fertility in rats.
This ingredient is also a known EU allergen, meaning it is likely to cause an allergic reaction. Irritated skin can be damaging.
We always recommend speaking with a professional if you have any concerns or questions about this ingredient.
Learn more about Butylphenyl MethylpropionalHydroxyisohexyl 3-Cyclohexene Carboxaldehyde is a synthetic fragrance. The more common name for this ingredient is Lyral.
The scent of lyral is described as sweet and floral-like.
Lyral is a known EU allergen and causes contact dermatitis when applied to the skin.
Learn more about Hydroxyisohexyl 3-Cyclohexene CarboxaldehydeCitronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".
Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.
Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.
Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,
Citronellol is also a natural insect repellent.
Learn more about CitronellolLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneBenzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.
As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.
Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.
Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.
Benzyl Benzoate can be naturally found in cranberries and peaches.
Learn more about Benzyl BenzoateReviews
Where it's from
It’s a 10 is a American brand
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Read more about us· Updated April 18, 2024 • Added by anemone