It’s a 10 Miracle Shampoo Plus Keratin Versus Pureology Strength Cure Shampoo
Updated on April 18, 2024
Overview
What they are
These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 5 ingredients in common
Suited For
They're both likely to be good for dry skin
Free From
They both do not contain any parabens or sulfates
What's Inside
They both contain common allergens, fragrances, oils and silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
Pureology Strength Cure Shampoo 59 ingredients
About this product
About this product
At a glance
Click on any of the items below to learn more
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
Pureology Strength Cure Shampoo 59 ingredients
Benefits
Concerns
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Cyclopentasiloxane
Emollient
Dimethiconol
Emollient
Hydrolyzed Keratin
HumectantPrunus Amygdalus Dulcis Oil
Skin Conditioning
Mauritia Flexuosa Fruit Oil
Skin Conditioning
Cinnamidopropyltrimonium Chloride
Argania Spinosa Kernel Oil
Emollient
Isohexadecane
EmollientAlpha-Isomethyl Ionone
Perfuming
Polysilicone-15
UV FilterKeratin Amino Acids
Skin ConditioningOenothera Biennis Oil
Emollient
Sesamum Indicum Seed Oil
Emollient
Parfum
Masking
Linalool
Perfuming
Hexyl Cinnamal
Perfuming
Butylphenyl Methylpropional
Perfuming
Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
Masking
Citronellol
Perfuming
Limonene
Perfuming
Benzyl Benzoate
Antimicrobial
Cyclopentasiloxane, Dimethiconol, Hydrolyzed Keratin, Prunus Amygdalus Dulcis Oil, Mauritia Flexuosa Fruit Oil, Cinnamidopropyltrimonium Chloride, Argania Spinosa Kernel Oil, Isohexadecane, Alpha-Isomethyl Ionone, Polysilicone-15, Keratin Amino Acids, Oenothera Biennis Oil, Sesamum Indicum Seed Oil, Parfum, Linalool, Hexyl Cinnamal, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Limonene, Benzyl Benzoate
Water
Skin ConditioningSodium Cocoyl Isethionate
CleansingDisodium Laureth Sulfosuccinate
CleansingSodium Lauryl Sulfoacetate
CleansingSodium Lauroyl Sarcosinate
CleansingCoco-Betaine
CleansingGlycol Distearate
Emollient
Glycereth-26
HumectantDecyl Glucoside
CleansingCoconut Acid
Cleansing
Sodium Hydroxide
BufferingParfum
Masking
Sodium Isethionate
CleansingCitric Acid
Buffering
PPG-5-Ceteth-20
EmulsifyingSodium Chloride
Masking
Divinyldimethicone/Dimethicone Copolymer
Polyquaternium-7
Amodimethicone
Polyquaternium-10
Carbomer
Emulsion StabilisingAcrylates Copolymer
PEG-55 Propylene Glycol Oleate
Propylene Glycol
Humectant
C11-15 Pareth-7
EmulsifyingHexyl Cinnamal
Perfuming
Benzoic Acid
Masking
Laureth-9
EmulsifyingButylene Glycol
Humectant
Glycerin
Humectant
Linalool
Perfuming
Tocopherol
Antioxidant
Olea Europaea Fruit Oil
Masking
Camelina Sativa Seed Oil
Skin Conditioning
Trideceth-12
EmulsifyingSalicylic Acid
Masking
Helianthus Annuus Seed Extract
Skin ConditioningSodium Benzoate
Masking
Magnesium Nitrate
Benzyl Alcohol
Perfuming
C12-13 Pareth-23
CleansingC12-13 Pareth-3
EmulsifyingHydrolyzed Vegetable Protein Pg-Propyl Silanetriol
Skin ConditioningLimonene
Perfuming
Arginine
Masking
2-Oleamido-1,3-Octadecanediol
Skin ConditioningPoly(Linseed Oil)
Benzophenone-4
UV Absorber
Phenoxyethanol
Preservative
Citronellol
Perfuming
CI 14700
Cosmetic ColorantMethylchloroisothiazolinone
Preservative
Sorbic Acid
Preservative
Haematococcus Pluvialis Extract
Antioxidant
Magnesium Chloride
Methylisothiazolinone
Preservative
Caprylic/Capric Triglyceride
MaskingPotassium Sorbate
Preservative
CI 15510
Cosmetic ColorantWater, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum, Sodium Isethionate, Citric Acid, PPG-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly(Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, CI 14700, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, CI 15510
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalCitronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".
Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.
Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.
Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,
Citronellol is also a natural insect repellent.
Learn more about CitronellolLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneIngredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
Pureology Strength Cure Shampoo 59 ingredients
Reviews
Here's what our community thinks
It’s a 10 Miracle Shampoo Plus Keratin 21 ingredients
There was horrible burning and itch on my scalp from one use.
