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Overview
What they are
These products are both vegan and cruelty-free shampoos. They have a total of 11 ingredients in common
Suited For
They're both likely to be good for dry skin, brightening skin and sensitive skin
Free From
They both do not contain any harsh alcohols or oils
What's Inside
They both contain fragrances
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
It’s a 10 Miracle Moisture Daily Shampoo 58 ingredients
Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo 25 ingredients
At a glance
Click on any of the items below to learn more
It’s a 10 Miracle Moisture Daily Shampoo 58 ingredients
Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo 25 ingredients
Notable Ingredients
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Benefits
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Concerns
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Concerns
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Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.
Sodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.
We don't have a description for Acrylates/Aminoacrylates/C10-30 Alkyl Peg-20 Itaconate Copolymer.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
4 Benefits 2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
Cocamidopropyl Dimethylamine comes from the fatty acids of coconut oil. It is an emulsifier, meaning it helps stabilize and mix ingredients.
Dextrin is used to thicken a product and helps bind ingredients together. It is created from starch and glycogen.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
This extract comes from the Cabbage Palm, AKA the Açaí berry! It has skin soothing, antioxidant, and anti-aging properties.
Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.
Glycol Stearate comes from stearic acid and ethylene glycol.
Moringa Oleifera Seed Extract comes from the seeds of the Moringa oleifera plant.
2 Concerns
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Peg-150 Pentaerythrityl Tetrastearate isn't fungal acne safe.
Peg-55 Propylene Glycol Oleate isn't fungal acne safe.
This ingredient is derived from caprylic and capric acids. It is an emulsifier with emollient properties.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Antioxidant 6 Benefits
Sodium Ascorbyl Phosphate is a form of Vitamin C. It is the salt of ascorbic acid.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil. As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.
Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.
Paraben Non-Reef-Safe
Ethylparaben is a preservative, is a paraben, and is not reef safe.
2 Concerns
MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.
2 Concerns
MI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.
Paraben 2 Concerns
Methylparaben is a preservative and is a paraben. It is used to prevent the growth of fungus, mold, and other harmful bacteria. Parabens are chemicals used as preservatives in both cosmetics and food.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
This ingredient is a preservative and inhibits the growth of fungi, certain bacteria, yeast, and mold.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
EU Allergen
Coumarins are a group of substances found naturally in plants. There are over 1300 types of coumarins identified. It has a natural vanilla scent.
EU Allergen
Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
Limonene is a fragrance that adds scent and taste to a formulation.
Water, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates/Aminoacrylates/C10-30 Alkyl Peg-20 Itaconate Copolymer, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Aloe Barbadensis Leaf Juice, Amodimethicone, Aspalathus Linearis Leaf Extract, Butylene Glycol, C11-15 Pareth-7, Citric Acid, Cocamidopropyl Dimethylamine, Dextrin, Disodium EDTA, Euterpe Oleracea Fruit Extract, Glycereth-26, Glycerin, Glycol Distearate, Glycol Stearate, Helianthus Annuus Flower Extract, Hydrolyzed Hibiscus Esculentus Extract, Laureth-9, Magnesium Chloride, Magnesium Nitrate, Morinda Citrifolia Fruit Extract, Moringa Oleifera Seed Extract, Parfum, Peg-10 Sunflower Glycerides, Peg-150 Pentaerythrityl Tetrastearate, Peg-55 Propylene Glycol Oleate, Peg-6 Caprylic/Capric Glycerides, Polydatin, Polyquaternium-10, Propylene Glycol, Punica Granatum Fruit Extract, Sodium Ascorbyl Phosphate, Sodium Chloride, Sodium Glycolate, Sodium Hydroxide, Sodium Lauroyl Sarcosinate, Sodium Sulfate, Symphytum Officinale Leaf Extract, Tetrasodium EDTA, Trideceth-12, Zingiber Officinale Root Extract, Chlorphenesin, Ethylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Methylparaben, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Benzoate, Coumarin, Hexyl Cinnamal, Limonene
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Sodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.
Coconut water is the liquid found inside coconuts with hydrating, anti-inflammatory, and antioxidant properties.
We don't have a description for Linoleamidopropyl Pg-Dimonium Chloride Phosphate.
Tridecane is a lightweight emollient and fragrancing ingredient. It is a paraffin and often called a silicone alternative.
We don't have a description for Sodium Hydrolyzed Potato Starch Dodecenylsuccinate.
Peg-150 Pentaerythrityl Tetrastearate isn't fungal acne safe.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Maltodextrin is a polysaccharide. It is derived from starch such as rice, corn, wheat, or potato starch.
Hexylene Glycol is a surfactant. Glycols are a class of alcohols. Hexylene Glycol is a surfactant and emulsifier.
Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
4 Benefits 2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
2 Concerns
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Aloe Barbadensis Leaf Juice, Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocos Nucifera Water, Hibiscus Abelmoschus Flower/Seed Water, Passiflora Incarnata Fruit Extract, Citrus Medica Vulgaris Fruit Extract, Polyquaternium-22, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Polyquaternium-39, Undecane, Tridecane, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Peg-150 Pentaerythrityl Tetrastearate, Ppg-2 Hydroxyethyl Cocamide, Glycerin, Propylene Glycol, Maltodextrin, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Parfum
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.
This ingredient may be drying. We recommend speaking with a professional if you have concerns.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.
Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineAloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceCitric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
In the US, the alternative name for parfum is 'fragrance'.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPeg-150 Pentaerythrityl Tetrastearate isn't fungal acne safe.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may deliver a rash when using this ingredient.
Learn more about Propylene GlycolSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateIngredient Ratings
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It’s a 10 Miracle Moisture Daily Shampoo 58 ingredients
Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo 25 ingredients
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