What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningHamamelis Virginiana Water
AstringentButylene Glycol
HumectantPolysorbate 20
EmulsifyingPropanediol
SolventLactic Acid
BufferingSalicylic Acid
MaskingGlycerin
HumectantMenthyl Lactate
MaskingGeranium Maculatum Oil
MaskingRosmarinus Officinalis Leaf Oil
MaskingMoringa Oleifera Seed Extract
Skin ConditioningBetula Alba Juice
AstringentHydrolyzed Rhodophyceae Extract
Saccharomyces Ferment Filtrate
HumectantIris Germanica Florentina Root Extract
PerfumingLeuconostoc Ferment Filtrate
AntimicrobialSodium Hyaluronate
HumectantAnthemis Nobilis Flower Oil
MaskingAloe Barbadensis Leaf Extract
EmollientAnthemis Nobilis Flower Extract
MaskingCucumis Sativus Fruit Extract
EmollientPanax Ginseng Root Extract
EmollientBiotin
AntiseborrhoeicRetinyl Palmitate
Skin ConditioningTocopheryl Acetate
AntioxidantSodium Citrate
BufferingCitric Acid
BufferingSodium Benzoate
MaskingPotassium Sorbate
PreservativeBenzoic Acid
MaskingOleth-20
CleansingCaprylic/Capric Triglyceride
MaskingDisodium EDTA
Zinc PCA
HumectantPhenoxyethanol
PreservativeWater, Hamamelis Virginiana Water, Butylene Glycol, Polysorbate 20, Propanediol, Lactic Acid, Salicylic Acid, Glycerin, Menthyl Lactate, Geranium Maculatum Oil, Rosmarinus Officinalis Leaf Oil, Moringa Oleifera Seed Extract, Betula Alba Juice, Hydrolyzed Rhodophyceae Extract, Saccharomyces Ferment Filtrate, Iris Germanica Florentina Root Extract, Leuconostoc Ferment Filtrate, Sodium Hyaluronate, Anthemis Nobilis Flower Oil, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Cucumis Sativus Fruit Extract, Panax Ginseng Root Extract, Biotin, Retinyl Palmitate, Tocopheryl Acetate, Sodium Citrate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Oleth-20, Caprylic/Capric Triglyceride, Disodium EDTA, Zinc PCA, Phenoxyethanol
Water
Skin ConditioningPolysorbate 20
EmulsifyingHamamelis Virginiana Water
AstringentGlycerin
HumectantGluconolactone
Skin ConditioningGlycolic Acid
BufferingLactic Acid
BufferingOleth-20
CleansingSalicylic Acid
MaskingSodium Hydroxide
BufferingSodium Benzoate
MaskingMenthyl Lactate
MaskingEucalyptus Globulus Leaf Oil
PerfumingMentha Piperita Oil
MaskingMelia Azadirachta Seed Oil
EmollientLinoleic Acid
CleansingMacrocystis Pyrifera Extract
Skin ConditioningEucalyptus Globulus Leaf Extract
PerfumingChondrus Crispus Extract
Skin ConditioningCamellia Sinensis Leaf Extract
AntimicrobialLinolenic Acid
CleansingPhenoxyethanol
PreservativeCalcium Gluconate
HumectantBenzoic Acid
MaskingTocopherol
AntioxidantLimonene
PerfumingWater, Polysorbate 20, Hamamelis Virginiana Water, Glycerin, Gluconolactone, Glycolic Acid, Lactic Acid, Oleth-20, Salicylic Acid, Sodium Hydroxide, Sodium Benzoate, Menthyl Lactate, Eucalyptus Globulus Leaf Oil, Mentha Piperita Oil, Melia Azadirachta Seed Oil, Linoleic Acid, Macrocystis Pyrifera Extract, Eucalyptus Globulus Leaf Extract, Chondrus Crispus Extract, Camellia Sinensis Leaf Extract, Linolenic Acid, Phenoxyethanol, Calcium Gluconate, Benzoic Acid, Tocopherol, Limonene
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Benzoic Acid is an organic acid that shows up in cosmetics as a preservative. It helps keep a product from spoiling by holding back the growth of yeast, mold, and some bacteria.
This ingredient also functions as a fragrance ingredient that helps mask the unpleasant scent of other ingredients.
The way it works is worth understanding; benzoic acid works when the formula is acidic. It is able to sneak into a microbe's cell and mess up how it functions to stop it from growing in an acidic product.
However, the acid switches to an inactive form and stops working if a product isn't acidic enough (above ~5 pH). This is why you'll often see it in low pH products or teamed up with other preservatives to cover the gap.
Safety wise, it's one of the better studied preservatives out there.
The Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe for use in cosmetic formulations at concentrations up to 5%.
A large international review found this ingredient had no effects on the human body and had low irritation potential.
Just so you know, real world use is usually much lower than the 5% ceiling (usually 1% of less).
The EU caps it at 2.5% in rinse-off products, 1.7% in oral care, and 0.5% in leave-on products.
One thing worth mentioning (it's nothing to worry about): some people get a little stinging or flushing where they apply it. This isn't a true allergy; it's a temporary and harmless reaction. This is the same kind of mild tingle you might notice from sorbic acid.
Learn more about Benzoic AcidGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHamamelis Virginiana Water is made by distilling parts of the witch hazel plant. You can also call this ingredient "witch hazel water".
The name 'Hamamelis Virginiana Water' refers to the distillation product used in cosmetics. On the other hand, 'Witch Hazel' refers to the active drug ingredient.
Unless it is specified to be non-alcohol, many types of witch hazel ingredients are distilled in denatured alcohol.
Witch Hazel water is an astringent, anti-inflammatory antioxidant, and antibacterial ingredient.
It contains tannins. Tannins have a drying effect when used on skin by constricting proteins. The constriction also minimizes the appearance of pores.
Both the tannins and fragrance found in witch hazel may be skin-sensitizing.
Witch hazel water gets anti-inflammatory and antibacterial properties from its catechin and gallic acid content.
Indigenous groups have used witch hazel to help treat inflammation in North America for centuries.
Learn more about Hamamelis Virginiana WaterLactic Acid is another well-loved alpha hydroxy acid (AHA). It is gentler than glycolic acid but still highly effective.
Its main role is to exfoliate the surface of the skin by loosening the “glue” that holds dead skin cells together. Shedding those old cells leads to smoother, softer, and more even-toned skin.
Because lactic acid molecules are larger than glycolic acid, they don’t penetrate as deeply. This means they’re less likely to sting or irritate, making it a great choice for beginners or those with sensitive skin.
Like glycolic acid, it can:
Lactic acid also acts as a humectant (like hyaluronic acid). It can draw water into the skin to improve hydration and also plays a role in the skin's natural moisturizing factor (NMF) in the form of sodium lactate.
Studies show it can boost ceramide production to strengthen the skin barrier and even help balance the skin’s microbiome.
To get results, choose products with a pH between 3-4.
Lower strengths (5-12%) focus on surface exfoliation; higher strengths (12% and up) can reach deeper in the dermis (deeper, supportive layer) to improve skin texture and firmness over time.
Though it was originally derived from milk, most modern lactic acid used in skincare is vegan. It is made through non-dairy fermentation to create a bio-identical and stable form suitable for all formulations.
When lactic acid shows up near the end of an ingredient list, it usually means the brand added just a tiny amount to adjust the product’s pH.
Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.
Lactic acid is truly a gentle multitasker: it exfoliates, hydrates, strengthens, and brightens. It's a great ingredient for giving your skin a smooth, glowing, and healthy look without the harshness of stronger acids.
Read more about some other popular AHA's here:
Learn more about Lactic AcidMenthyl lactate is an ester of menthol and lactic acid. It is often used as a cooling agent and fragrance.
When applied topically, this ingredient leaves a refreshing sensation like menthol, but is less irritating.
Oleth-20 comes from oleyl alcohol. It is an emulsifier that helps reduce surface tension of dirt and pollutants to be washed away.
The 20 stands for the average number of ethylene oxide units.
Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolPolysorbate 20 is a gentle, water-soluble emulsifier and mild surfactant. It stops oil and water from separating to keep your formulas blended and stable.
It also acts as a mild penetration enhancer by helping active ingredients absorb slightly better.
The common safety discussion around this ingredient involves a manufacturing byproduct called 1,4-dioxane.
Trace amounts can form during production but the EU's Scientific Committee on Consumer Safety has concluded that levels at/below 10 ppm in finished products are safe (commercial products consistently fall within acceptable margins).
True allergic reactions are uncommon and the CIR Expert Panel has confirmed this ingredient to be safe as used in cosmetics.
Because it is derived from lauric acid, it may not be fungal acne safe.
Learn more about Polysorbate 20Salicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.
Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.
Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.
While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water