General Moisturizer
Serum
British United Kingdom
Japanese Japan

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Pentaerythrityl Tetraethylhexanoate

Emollient
Helps hydrate Dry Skin Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Dipropylene Glycol

Humectant

Sd Alcohol 40-B

Astringent
Alcohol IconCan worsen Dry Skin Icon

Behenyl Alcohol

Emollient
Fatty Alcohol Icon

Silica

Abrasive
Exfoliant IconGood for Oily Skin IconGood for Minimizing Pores Icon

PEG-400

Emulsion Stabilising
1 / 0

Batyl Alcohol

Emollient

Phenoxyethanol

Preservative
Preservative Icon

Methylparaben

Preservative
0 / 0 Paraben IconPreservative IconMay worsen Eczema IconNon-Reef-Safe Icon

Carbomer

Emulsion Stabilising
1 / 0

Dimethylacrylamide/Sodium Acryloyldimethyltaurate Crosspolymer

Trisodium EDTA

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Retinyl Acetate

Skin Conditioning
Retinoid IconHelps brighten skin IconGood for Scar Healing IconGood for Dark Spots Icon

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

BHT

Antioxidant
Antioxidant Icon

Polyquaternium-51

Skin Conditioning
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Hydroxide

Buffering

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Xanthan Gum

Emulsifying

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

PPG-3 Dipivalate

Skin Conditioning

Rosa Canina Fruit Oil

Emollient
Oil IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair IconNot safe for Fungal Acne Icon

CI 77492

Cosmetic Colorant

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Sapindus Mukorossi Peel Extract

Skin Conditioning

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Sodium Metabisulfite

Antioxidant
Preservative IconAntioxidant Icon

Triisostearin

Skin Conditioning
Not safe for Fungal Acne Icon

Uncaria Gambir Extract

Astringent

Citronellol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Angelica Keiskei Leaf/Stem Extract

Skin Conditioning

Trimethylolpropane Triethylhexanoate

Emollient

Geraniol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Cellulose

Absorbent
Good for Oily Skin Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Sodium Acetylated Hyaluronate

Humectant
Hyaluronic Acid IconHelps with Anti-Aging Icon

Hydroxyproline

Skin Conditioning

Ziziphus Jujuba Fruit Extract

Skin Conditioning

Chlorella Vulgaris Extract

Skin Conditioning

Methicone

Emollient
Silicon Icon

Tetradecene

Emollient

Eucheuma Serra/Grateloupia Sparsa/Saccharina Angustata/Ulva Linza/Undaria Pinnatifida Extract

Emollient

Curcuma Longa Rhizome Extract

Skin Conditioning

Saccharina Angustata/Undaria Pinnatifida Extract

Emollient

Panax Ginseng Root Extract

Emollient
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing Icon

Ascorbyl Dipalmitate

Antioxidant
Vitamin C IconAntioxidant IconHelps brighten skin IconGood for Dark Spots IconNot safe for Fungal Acne Icon

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning

Chlorella Vulgaris Extract comes from a green microalga. It is hydrating and contains antioxidants.

Studies also show Chlorella Vulgaris may help in rebuilding collagen and elastin. This ingredient is made up of lipids, carbohydrates, and chlorophyll.

Fun fact: This ingredient is commonly used as food additive in Japan.

Learn more about Chlorella Vulgaris Extract
Perfuming

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.

Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,

Citronellol is also a natural insect repellent.

Learn more about Citronellol
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Antioxidant, Masking, Skin Conditioning

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Learn more about Tocopherol
Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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