This smoothing serum is formulated around Niacinamide and Salix Alba Bark Extract to refine skin texture and refine the look of pores.
This anti-aging moisturizer is formulated around 3-O-Ethyl Ascorbic Acid and Retinal to soften the look of wrinkles and refine skin texture.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningNiacinamide
SmoothingGlycerin
HumectantDicaprylyl Carbonate
EmollientSalix Alba Bark Extract
AstringentPhenoxyethanol
PreservativeAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingDimethyl Isosorbide
SolventPolyglyceryl-3 Cocoate
EmulsifyingPolyglyceryl-4 Caprate
EmulsifyingPolyglyceryl-6 Caprylate
EmulsifyingPolyglyceryl-6 Ricinoleate
EmulsifyingButylene Glycol
HumectantMorinda Citrifolia Leaf Extract
Skin ConditioningParfum
MaskingPentylene Glycol
Skin Conditioning3-O-Ethyl Ascorbic Acid
Skin ConditioningEthylhexylglycerin
Skin ConditioningLactic Acid
BufferingSerine
MaskingSodium Lactate
BufferingSorbitol
HumectantUrea
BufferingHydroxypinacolone Retinoate
Skin ConditioningBiosaccharide Gum-1
HumectantBenzyl Salicylate
PerfumingHexyl Cinnamal
PerfumingRhizobian Gum
Sodium Hyaluronate
HumectantCitric Acid
BufferingSodium Chloride
MaskingLimonene
PerfumingChlorphenesin
AntimicrobialAllantoin
Skin ConditioningCodium Tomentosum Extract
Skin ProtectingEcklonia Cava Extract
Skin ConditioningGelidium Cartilagineum Extract
Skin ProtectingHizikia Fusiforme Extract
Skin ConditioningTocopherol
AntioxidantSodium Hydroxide
BufferingWater, Niacinamide, Glycerin, Dicaprylyl Carbonate, Salix Alba Bark Extract, Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Dimethyl Isosorbide, Polyglyceryl-3 Cocoate, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Polyglyceryl-6 Ricinoleate, Butylene Glycol, Morinda Citrifolia Leaf Extract, Parfum, Pentylene Glycol, 3-O-Ethyl Ascorbic Acid, Ethylhexylglycerin, Lactic Acid, Serine, Sodium Lactate, Sorbitol, Urea, Hydroxypinacolone Retinoate, Biosaccharide Gum-1, Benzyl Salicylate, Hexyl Cinnamal, Rhizobian Gum, Sodium Hyaluronate, Citric Acid, Sodium Chloride, Limonene, Chlorphenesin, Allantoin, Codium Tomentosum Extract, Ecklonia Cava Extract, Gelidium Cartilagineum Extract, Hizikia Fusiforme Extract, Tocopherol, Sodium Hydroxide
Water
Skin ConditioningGlycerin
HumectantPropanediol
SolventC15-19 Alkane
SolventCoco-Caprylate
Emollient3-O-Ethyl Ascorbic Acid
Skin ConditioningPropanediol Dicaprylate/Caprate
EmollientHydrated Silica
AbrasivePrunus Armeniaca Kernel Oil
MaskingMannitol
HumectantPolyglyceryl-3 Cocoate
EmulsifyingPolyglyceryl-4 Caprate
EmulsifyingPolyglyceryl-6 Caprylate
EmulsifyingPolyglyceryl-6 Ricinoleate
EmulsifyingHectorite
AbsorbentSodium Levulinate
Skin ConditioningGluconolactone
Skin ConditioningGlyceryl Caprylate
EmollientHydrogenated Castor Oil
EmollientDimethyl Isosorbide
SolventHydroxyapatite
AbrasiveSodium Benzoate
MaskingCitrus Limon Peel Powder
AbsorbentNiacinamide
SmoothingSodium Hyaluronate
HumectantSodium Phytate
Citrus Aurantifolia Peel Powder
Skin ConditioningSclerotium Gum
Emulsion StabilisingTriticum Vulgare Germ Oil
EmollientCellulose Gum
Emulsion StabilisingCeratonia Siliqua Gum
EmollientChondrus Crispus Powder
AbrasiveGlucose
HumectantChlorella Vulgaris Extract
Skin ConditioningRetinal
Skin ConditioningHydroxypinacolone Retinoate
Skin ConditioningLecithin
EmollientLactic Acid
BufferingAcetyl Tetrapeptide-9
Skin ConditioningAcetyl Tetrapeptide-11
Skin ConditioningTocopherol
AntioxidantWater, Glycerin, Propanediol, C15-19 Alkane, Coco-Caprylate, 3-O-Ethyl Ascorbic Acid, Propanediol Dicaprylate/Caprate, Hydrated Silica, Prunus Armeniaca Kernel Oil, Mannitol, Polyglyceryl-3 Cocoate, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Polyglyceryl-6 Ricinoleate, Hectorite, Sodium Levulinate, Gluconolactone, Glyceryl Caprylate, Hydrogenated Castor Oil, Dimethyl Isosorbide, Hydroxyapatite, Sodium Benzoate, Citrus Limon Peel Powder, Niacinamide, Sodium Hyaluronate, Sodium Phytate, Citrus Aurantifolia Peel Powder, Sclerotium Gum, Triticum Vulgare Germ Oil, Cellulose Gum, Ceratonia Siliqua Gum, Chondrus Crispus Powder, Glucose, Chlorella Vulgaris Extract, Retinal, Hydroxypinacolone Retinoate, Lecithin, Lactic Acid, Acetyl Tetrapeptide-9, Acetyl Tetrapeptide-11, Tocopherol
Alternatives
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
3-O-Ethyl Ascorbic Acid is one of the most popular "stable" vitamin C derivatives in skincare.
Plain ascorbic acid is fantastic but notoriously fragile; it browns, oxidizes, and loses potency fast. So attaching an ethyl group to the third carbon of the molecule gives it some cool perks:
In a formula, it does the 3 classic vitamin C jobs: it acts as an antioxidant, helps brighten skin tone by inhibiting tyrosinase, and supports collagen.
The evidence is reasonably solid for a cosmetic ingredient; Liao and colleagues (2018) showed it's significantly more stable than ascorbic acid while still being effective.
A 2021 study by Zerbinati and colleagues tested a serum with 30% 3-O-ethyl-l-ascorbic acid and 1% lactic acid significantly increased collagen production, reduced UVB-induced DNA damage, and decreased melanin on a reconstructed pigmented skin model.
Typical real world usage sits around 0.5-5% (and 1-2% is common for daily serums).
Amounts up to 30% have been shown to be non-irritating on human skin samples, but two isolated cases reported allergic contact dermatitis so a patch test is sensible if you have reactive skin.
Learn more about 3-O-Ethyl Ascorbic AcidDimethyl Isosorbide (often shortened to DMI) is a sugar-derived solvent made from sorbitol. It's used to dissolve tricky ingredients and help them mix smoothly into a formula.
Many actives sit as gritty crystals when undissolved, so DMI swoops in to full dissolve them. This helps improve texture, stability, and how evenly an active is distributed.
It does have a penetration-enhancing reputation that is a bit more nuanced than marketing suggests; a cell study on human skin found that 10% DMI didn't significantly boost the permeation of Hydroquinone, Salicylic Acid, or Octadecenedioic Acid compared to controls (though it did improve their solubility in the formula itself).
Typical usage concentrations usually range from 1-10% depending on the formula's needs; this ingredient is also well tolerated at these levels.
Learn more about Dimethyl IsosorbideGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydroxypinacolone Retinoate (aka Granactive Retinoid or HPR) is a retinoid that is part of the same vitamin A family as retinol.
It is an ester of retinoic acid that binds directly to your skin's retinoic acid receptors so it doesn't need your skin to convert it through several steps before it can do anything.
In practice, this means it does the classic retinoid jobs in a formula:
The best part is that it can do all this with noticeably less redness, flaking, and stinging than traditional retinoids.
That gentle reputation is backed by lab work as well; a 2018 study on skin models found that HPR triggered higher retinoid-gene activity than retinol, retinal, or retinyl propionate at the same concentrations while being less irritating to cells.
It also boosted procollagen production to levels similar to retinoic acid itself.
A 2023 study showed HPR works synergistically with retinyl propionate to switch on collagen-building pathways and a 2025 clinical serum study in women with mild photoaging saw improvements in wrinkles and elasticity (though that formula also contained retinol, peptides, and Silybin).
One naming quirk worth mentioning:
You'll likely see this ingredient sold under the trade name "Granactive Retinoid", which is actually only 10% HPR blended with 90% Dimethyl Isosorbide solvent. This means a 5% Granactive Retinoid really only means about 0.5% HPR.
Finished products typically land somewhere between 0.05-1% and it's happiest formulated at a mildly acidic to neutral pH (~5.5-6.5).
Another perk is that this is one of the more light- and temperature-stable retinoids which is a nice bonus for shelf life.
Learn more about Hydroxypinacolone RetinoateLactic Acid is another well-loved alpha hydroxy acid (AHA). It is gentler than glycolic acid but still highly effective.
Its main role is to exfoliate the surface of the skin by loosening the “glue” that holds dead skin cells together. Shedding those old cells leads to smoother, softer, and more even-toned skin.
Because lactic acid molecules are larger than glycolic acid, they don’t penetrate as deeply. This means they’re less likely to sting or irritate, making it a great choice for beginners or those with sensitive skin.
Like glycolic acid, it can:
Lactic acid also acts as a humectant (like hyaluronic acid). It can draw water into the skin to improve hydration and also plays a role in the skin's natural moisturizing factor (NMF) in the form of sodium lactate.
Studies show it can boost ceramide production to strengthen the skin barrier and even help balance the skin’s microbiome.
To get results, choose products with a pH between 3-4.
Lower strengths (5-12%) focus on surface exfoliation; higher strengths (12% and up) can reach deeper in the dermis (deeper, supportive layer) to improve skin texture and firmness over time.
Though it was originally derived from milk, most modern lactic acid used in skincare is vegan. It is made through non-dairy fermentation to create a bio-identical and stable form suitable for all formulations.
When lactic acid shows up near the end of an ingredient list, it usually means the brand added just a tiny amount to adjust the product’s pH.
Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.
Lactic acid is truly a gentle multitasker: it exfoliates, hydrates, strengthens, and brightens. It's a great ingredient for giving your skin a smooth, glowing, and healthy look without the harshness of stronger acids.
Read more about some other popular AHA's here:
Learn more about Lactic AcidNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePolyglyceryl-3 Cocoate isn't fungal acne safe. It can be bad for dry skin.
Polyglyceryl-4 Caprate comes from Capric Acid and Polyglycerin-4. It is an emulsifier.
Emulsifiers help stabilize a product. They do this by preventing ingredients from separating, such as oils and water which do not mix naturally.
Polyglyceryl-6 Caprylate comes from caprylic acid and Polyglycerin-6. It is an emulsifier, emollient, and cleansing agent.
Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating. Common ingredients include oils and water, which do not mix naturally. Emulsifiers have properties that help keep ingredients such as these together. There is emerging research that shows emulsifiers may also help in delivering ingredients into the skin.
As an emollient, polyglyceryl-6 caprylate helps soften skin.
Learn more about Polyglyceryl-6 CaprylatePolyglyceryl-6 Ricinoleate isn't fungal acne safe.
Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water