TAG Black Tinting Lash Booster

Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.

Pvp is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".

Dipropylene Glycol is a synthetically created stabilizer and solvent. It is a part of the glycol class in the alcohol family.

Dipropylene Glycol helps dissolve and evenly distribute ingredients. It also helps decrease viscosity and thin out texture.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

• Humectant, drawing moisture into the skin
• Emollient, helping to soften skin
• Solvent, dispersing and stabilizing formulas
• Preservative booster, enhancing the antimicrobial activity of other preservatives 

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Polyacrylate Crosspolymer-6 is a texture enhancer and pH adjuster.

It is be used to thicken water-based products and create a gel-texture with a velvet feel.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Sodium Polyacryloyldimethyl Taurate is a polymer and used to help stabilize other ingredients.

Emulsion stabilizers hold ingredients together, helping to create an even texture throughout the product.

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.

Charcoal powder comes from grounded charcoal. Charcoal can originate from peat, coal, wood, coconut shell, or petroleum.

This ingredient has absorbent properties, making it great at absorbing oil.

Tromethamine helps balance the pH and improve the texture of a product. It is synthetically created.

As an emulsifier, Tromethamine prevents oil and water ingredients from separating. This helps stabilize the product and elongate a product's shelf life. Tromethamine also makes a product thicker.

Polyglyceryl-10 Myristate isn't fungal acne safe.

Polyglyceryl-10 Stearate is a skin conditioner with emollient and emulsifier properties.

It is an esther of stearic acid and Polyglycerin-10.

We don't have a description for Polyglycerin-10 yet.

We don't have a description for Magnolia Officinalis Bark Extract yet.

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.

Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.

T-Butyl Alcohol it is most commonly used as a solvent.

At room temperature, T-Butyl Alcohol melts and has a similar smell to camphor.

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

It is especially effective at preventing bacterial and fungal growth in low concentrations.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

Diospyros Kaki Fruit Extract comes from the persimmon, a fruit native to India, China, and Korea. It is rich in antioxidants and contains skin nourishing vitamins.

The antioxidant properties of persimmon come from tannins, flavonoids, carotenoids, and some of its vitamin content. Antioxidants may help with anti-aging.

Camellia Japonica Leaf Extract comes from the leaves of the Camellia japonica plant. This plant is native to East Asia.

The leaves of Camellia Japonica have been found to have anti-inflammatory compounds. These include squalene, lupeol, and vitamin E.

We don't have a description for Ceratonia Siliqua Fruit Extract yet.

You might know this plant as Job's Tears or Chinese pearl barley. It is a grain native to Southeast Asia.

This ingredient has skin conditioning properties. Emerging studies show the grain to exhibit antioxidant and anti-inflammation properties as well. (With one study finding this ingredient to be effective at blocking melanin when skin is exposed to UV).

Glycine Max Seed Extract comes from the Soybean. This bean is native to Asia.

Soybeans are rich in antioxidants. Antioxidants may improve the signs of aging.

We don't have a description for Sesamum Indicum Seed Extract yet.

Oryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.

Rice grains contain numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.

Disodium Phosphate is a water-soluble powder used as a pH adjuster.

Polysorbate 60 is used to help stabilize products. It is a surfactant and emulsifier. These properties help keep ingredients together in a product. Surfactants help reduce surface tension between ingredients with different states, such as liquids and solids. Emulsifiers help prevent oils and waters from separating.

Polysorbate 60 is sorbitol-based and created from the ethoxylation of sorbitan. Ethoxylation is a chemical reaction used to add ethylene oxide. Sorbitan is a the dehydrated version of sorbitol, a sugar found in fruits.

This extract comes from Purslane, a succulent. It has anti-inflammatory, antioxidant, and hydrating properties.

Purslane is very nutritious. It contains omega-3 fatty acids, NMFs, many vitamins, minerals, and antioxidants. The vitamins found in purslane include: Vitamin C, Vitamin A, and Vitamin E.

Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.

Centella is rich in antioxidants and amino acids, such as Madecassic Acid and Asiaticoside.

Houttuynia Cordata Extract is more commonly known as Heart Leaf, Fish Mint, or Chameleon plant.

The components found in Heart Leaf give it antioxidant, hydrating, antimicrobial, and anti-inflammatory properties.

We don't have a description for Sodium Phosphate yet.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.