Madara Retinol Alternative Plant-Powered Day Cream
A day moisturizer with 41 ingredients, including vitamin C, vitamin E, and hyaluronic acid.
Overview
What it is
Day moisturizer with 41 ingredients that contains hyaluronic acid, Vitamin C and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, parabens, silicones or sulfates
Fun facts
Madara is from Latvia.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Betula Alba Juice
AstringentWater
Skin ConditioningSimmondsia Chinensis Seed Oil
EmollientGlycerin
HumectantPentylene Glycol
Skin ConditioningPolyglyceryl-6 Stearate
EmollientCetearyl Alcohol
EmollientSodium PCA
HumectantDipalmitoyl Hydroxyproline
Skin ConditioningAstrocaryum Murumuru Seed Butter
EmollientHippophae Rhamnoides Fruit Extract
Skin ConditioningGossypium Herbaceum Seed Oil
Skin ConditioningPropanediol
SolventBidens Pilosa Extract
HumectantAroma
Parfum
MaskingDicaprylyl Carbonate
EmollientPolyglyceryl-6 Behenate
Emulsion StabilisingLinum Usitatissimum Seed Oil
PerfumingOctyldodecanol
EmollientCaprylic/Capric Triglyceride
MaskingCoco-Caprylate
EmollientXanthan Gum
EmulsifyingIrvingia Gabonensis Kernel Butter
Skin ConditioningPalmitic Acid
EmollientStearic Acid
CleansingTocopherol
AntioxidantAscorbyl Palmitate
AntioxidantPotassium Hydroxide
BufferingRhodomyrtus Tomentosa Fruit Extract
HumectantHydrogenated Coco-Glycerides
EmollientHydrolyzed Hyaluronic Acid
HumectantSodium Hyaluronate
HumectantSodium Phytate
Alteromonas Ferment Extract
Skin ConditioningPhenethyl Alcohol
MaskingLimonene
PerfumingTerpineol
MaskingLinalool
PerfumingVanillin
MaskingPinene
MaskingBetula Alba Juice, Water, Simmondsia Chinensis Seed Oil, Glycerin, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Sodium PCA, Dipalmitoyl Hydroxyproline, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides Fruit Extract, Gossypium Herbaceum Seed Oil, Propanediol, Bidens Pilosa Extract, Aroma, Parfum, Dicaprylyl Carbonate, Polyglyceryl-6 Behenate, Linum Usitatissimum Seed Oil, Octyldodecanol, Caprylic/Capric Triglyceride, Coco-Caprylate, Xanthan Gum, Irvingia Gabonensis Kernel Butter, Palmitic Acid, Stearic Acid, Tocopherol, Ascorbyl Palmitate, Potassium Hydroxide, Rhodomyrtus Tomentosa Fruit Extract, Hydrogenated Coco-Glycerides, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Alteromonas Ferment Extract, Phenethyl Alcohol, Limonene, Terpineol, Linalool, Vanillin, Pinene
Key Ingredients
Benefits
Concerns
Ingredients Explained
Betula Alba Juice is the sap from a birch tree named Betula Alba.
Sap from the Betula Alba tree can help sooth and protect the skin. Betula Alba Juice contains tannins and triterpenes. Tannins are an antioxidant that help fight against free-radical molecules. It is also an astringent and may help reduce pore size. Triterpenes have been shown to help heal wounds.
Betula Alba Juice contains manganese and several amino acids.
Learn more about Betula Alba JuiceWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterJojoba oil is one of the most well-studied plant-derived ingredients in cosmetics. It is an emollient with a special structure.
Because it is made up of 97-98% wax esters, it closely mirrors the linear monoesters found in human sebum. This makes it skin compatible, non-greasy, and lightweight.
Unlike other plant oils, jojoba wax doesn't easily penetrate skin. It mostly works in the uppermost layers as an emollient. This just means it forms a light barrier on the skin to help retain moisture.
Formulations with jojoba esters up to 90% reduced transepidermal water loss (TEWL) and increased barrier recovery by 81% (outperforming bisabolol at 47%).
Besides barrier support, the science also suggests jojoba to have anti-inflammatory effects and potential applications for skin infections, aging, and wound healing.
Fun fact: Indigenous cultures have used jojoba as a moisturizer and to help treat burns for centuries.
Fungal acne: The Malassezia yeast is known to metabolize fatty acids in the C11-24 range and jojoba's dominant fatty acid components fall into this range. This ingredient may not be fungal acne safe.
Learn more about Simmondsia Chinensis Seed OilGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.
The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.
This property also makes Pentylene Glycol a great texture enhancer. It can also help thicken or stabilize a product.
Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.
Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.
Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.
Learn more about Pentylene GlycolPolyglyceryl-6 Stearate isn't fungal acne safe.
Cetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholSodium PCA is the sodium salt of pyroglutamic acid. It is naturally occurring in our skin's natural moisturizing factors where it works to maintain hydration.
The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.
This ingredient has skin conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.
Learn more about Sodium PCADipalmitoyl Hydroxyproline isn't fungal acne safe.
Astrocaryum Murumuru Seed Butter isn't fungal acne safe.
Hippophae Rhamnoides Fruit Extract comes from the seabuckthorn berry. This berry is native to Asia and has been used in traditional medicine for centuries.
The seabuckthorn fruit contains carotenoids, palmitic acid, palmitoleic acid, Vitamin C, linoleic acid, and vitamin E.
The nutritious content of seabuckthorn fruit helps hydrate and nourish the skin. A study from 2018 found seabuckthorn may help with alleviating UV damage due to its anti-inflammatory property. However, it should not replace your sunscreen.
Due to its antioxidant properties, seabuckthorn fruit may help reduce the signs of aging. Antioxidants help fight unstable free-radical molecules, or molecules that may damage your skin cells.
Learn more about Hippophae Rhamnoides Fruit ExtractGossypium Herbaceum Seed Oil is AKA cotton seed oil.
Cotton seed oil is rich in omega-6 fatty acids. The majority of these fatty acids include linoleic (~54%) and oleic (~19%). It is structurally similar to sunflower seed oil.
When used in cosmetics, this ingredient is refined and purified to remove toxins naturally found in the plant.
This ingredient may not be fungal-acne safe due to the fatty acid content.
Learn more about Gossypium Herbaceum Seed OilPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.ย
Itโs often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolWe don't have a description for Bidens Pilosa Extract yet.
Aroma refers to an ingredient, or mixture of ingredients, that impart or mask a flavor.
The name is slightly confusing. This is because INCI associates aroma with flavor instead of smell.
Here is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:
โAroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.โ
INCI shows the only purpose of aroma to be "flavouring".
However, due to regulation differences, some companies may use aroma in place of parfum.
In Canada, this ingredient only has to be listed in concentrations above 1%.
Learn more about AromaParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of โFRAGRANCEโ or โPARFUMโ according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumDicaprylyl Carbonate comes from carbonic acid and caprylyl alcohol, a fatty alcohol. It is an emollient and gives skin a velvet feel. The sources of Dicaprylyl Carbonate may be synthetic or from animals.
As an emollient, Dicaprylyl Carbonate creates a film on the skin. This film traps moisture in, keeping your skin soft and hydrated.
Polyglyceryl-6 Behenate isn't fungal acne safe.
This ingredient is also known as flaxseed oil or linseed oil. It is created by cold-pressing the seeds of the flax plant and is rich in fatty acids.
This oil is packed with omega-3 (ALA), omega-6, and omega-9 fatty acids that closely mimic the skin's own natural lipid barrier. The high omega-3 content gives it solid anti-inflammatory properties.
Clinical studies have found it can reduce water loss and improve smoothness/hydration, particularly in sensitive skin types. Studies also suggest it helps maintain the lipid layer that is compromised in atopic (eczema-prone) skin.
Wound healing studies showed that low-concentration linseed oil formulations (1-5%) produced significant barrier repair, but it should be noted that high concentrations showed diminishing returns.
Due to the rich fatty acid content, this ingredient may not be fungal acne safe.
Learn more about Linum Usitatissimum Seed OilOctyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).
It is:
You'll likely see this in many BHA products because this is the go-to solvent for salicylic acid.
This ingredient is typically used at levels between 2-20%.
Regarding fungal acne:
In 2019, this ingredient was tested against multiple Malassezia species (the yeast that causes fungal acne) and showed no growth.
Caprylic/Capric Triglyceride (aka MCT Oil) is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping to prevent moisture loss.
Though it behaves like an oil, it is not technically one due to its chemical composition. One perk of this ingredient is that it is very stable, resistant to oxidation, and unlikely to go rancid.
In practice, that translates to a long shelf life and a consistently elegant skin feel.
While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Just patch test if you have concerns.
Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredientโs final chemical composition and not its marketing name or source.
This ingredient is treated as the gold standard fungal acne safe oil. Even though it is coconut derived, the problematic lauric acid is stripped out.
This leaves just caprylic (C8) and capric (C10) acid. These chain lengths actually trend antifungal; a 2020 study found caprylic acid was enough to disrupt Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.
Learn more about Caprylic/Capric TriglycerideCoco-Caprylate is a lightweight emollient made by combining coconut-derived fatty alcohols (caprylic and capric acid).
Its primary role in formulas is as a skin-softening emollient with excellent spreadability (it's considered a plant-based alternative to silicone oils like dimethicone).
This ingredient is considered safe for use and concentrations range from 0.5-62%.
Caprylic and capric fall outside the C11-24 range that Malassezia feeds on, and a 2020 study found caprylic acid disrupted Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.
Learn more about Coco-CaprylateXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumIrvingia Gabonensis Kernel Butter isn't fungal acne safe.
Palmitic Acid is a fatty acid naturally found in our skin and in many plant and animal sources.
In cosmetics, it is usually derived from palm oil. It serves many purposes in skincare, acting as a cleanser, emollient, and emulsifier.
Interestingly, topically applied Palmitic Acid can be elongated into longer chain fatty acids and ceramides. A 2019 study found low levels of Palmitic Acid lead to slower development of cells, suggesting it plays a role in keeping your skin's renewal process on track.
The CIR (Cosmetic Ingredient Review) panel determined it safe as used in cosmetics at concentrations up to 13%. It is non-irritating and non-sensitizing in clinical studies.
The culprit behind fungal acne, the Malassezia yeast, feeds on fatty acids with carbon chain lengths between C11-C24. Palmitic Acid, at C16, falls right into that sweet spot.
In vitro studies have shown that Palmitic Acid is one of the fatty acids that induce rapid Malassezia growth in lab settings.
It's worth noting that what feeds yeast in a lab doesn't necessarily feed it on your face since formulation and your skin's chemistry play a bigger role.
Learn more about Palmitic AcidStearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolAscorbyl Palmitate is a fat-soluble form of vitamin C (Ascorbic Acid) made by combining it with palmitic acid.
It is able to blend easily into creams and oil-based formulas because it dissolves in oils rather than water.
As you may know, regular vitamin C is notorious for breaking down when exposed to sunlight and air. Ascorbyl Palmitate is more stable and degrades at a slower rate.
Research on whether it converts efficiently into active vitamin C once it's applied on your skin is still limited.
Some in-vitro studies suggest it may support collagen production, but it is not considered one of the stronger vitamin C derivatives, like:
Due to the palmitic acid base, this ingredient may not be fungal acne safe. Comedogenic studies have also shown this ingredient to have a rating of 2.
It's also worth keeping in mind that comedogenic and irritancy ratings are tested on individual ingredients, not finished formulas. The final product's formulation, concentration, and other ingredients all play a role in how something actually behaves on your skin.
Learn more about Ascorbyl PalmitatePotassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.
Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.
Using high concentrations of Potassium Hydroxide have shown to irritate the skin.
Learn more about Potassium HydroxideWe don't have a description for Rhodomyrtus Tomentosa Fruit Extract yet.
Hydrogenated Coco-Glycerides isn't fungal acne safe.
Hydrolyzed Hyaluronic Acid is hyaluronic acid (HA) that is broken down into lower molecular weight fragments.
It's a humectant that pulls and holds water in the skin to help with hydration, plumpness, and reduce transepidermal water loss.
Because hydrolyzed hyaluronic acid is smaller in size, it can slip past your outermost layer of skin more easily than full-sized HA.
Most formulations will combine all sizes to get the best of both worlds.
Typical usage levels range from 0.01-1%. Any percentage higher than 2% might become goopy and tacky.
Learn more about Hydrolyzed Hyaluronic AcidSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateSodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.
Sodium Phytate is a chelating agent. Chelating agents help prevent metals from binding to water. This helps stabilize the ingredients and the product.
Alteromonas Ferment Extract is derived from a bacteria from in deep sea water. It has skin soothing and antioxidant properties.
Phenethyl Alcohol is a colorless and aromatic alohol. It is naturally occuring in essential oils.
The scent of this ingredient is floral and often compared to rose.
Like other alcohols, this ingredient helps prevent the growth of bacteria. However, its main purpose is to impact a fragrance.
Learn more about Phenethyl AlcoholLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneTerpineol is a fragrance. It can cause irritation.
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolVanillin is the main compound of the vanilla bean. It is naturally occuring but can also be artificially created.
This ingredient exhibits antioxidant properties but is also a known skin-irritant.
Vanillism is the term of contact-dermatitis associated with the vanilla plant. The sap of the vanilla plant triggers skin irritation, swelling, and redness.
Learn more about VanillinPinene is created by distilling the resin of Pinus trees.
It is a known EU allergen. Long term contact with this ingredient can cause dermatitis.
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Where it's from
Madara is a Latvian brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated January 16, 2026 • Added by Rieza