This brightening serum is formulated around Niacinamide and Arbutin to fade the look of dark spots and brighten dull-looking skin.
This brightening serum is formulated around Niacinamide and Tranexamic Acid to fade the look of dark spots and brighten dull-looking skin.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningGlycerin
HumectantBiosaccharide Gum-1
HumectantNiacinamide
SmoothingPropylene Glycol
HumectantButylene Glycol
HumectantArbutin
AntioxidantDipropylene Glycol
HumectantOctanediol
Caprylyl Glycol
EmollientGlutathione
Aminopropyl Ascorbyl Phosphate
AntioxidantPanthenol
Skin ConditioningAcetyl Tyrosine
Skin ConditioningSaxifraga Sarmentosa Extract
Skin ConditioningPaeonia Suffruticosa Seed Oil
EmollientScutellaria Baicalensis Root Extract
AstringentNordihydroguaiaretic Acid
AntioxidantOleanolic Acid
Skin ConditioningDipotassium Glycyrrhizate
HumectantPolyacrylate Crosspolymer-6
Emulsion StabilisingHydroxyacetophenone
AntioxidantPEG-60 Almond Glycerides
EmulsifyingSodium Hyaluronate
HumectantCarbomer
Emulsion StabilisingCitric Acid
BufferingSodium Sulfite
PreservativeWater, Glycerin, Biosaccharide Gum-1, Niacinamide, Propylene Glycol, Butylene Glycol, Arbutin, Dipropylene Glycol, Octanediol, Caprylyl Glycol, Glutathione, Aminopropyl Ascorbyl Phosphate, Panthenol, Acetyl Tyrosine, Saxifraga Sarmentosa Extract, Paeonia Suffruticosa Seed Oil, Scutellaria Baicalensis Root Extract, Nordihydroguaiaretic Acid, Oleanolic Acid, Dipotassium Glycyrrhizate, Polyacrylate Crosspolymer-6, Hydroxyacetophenone, PEG-60 Almond Glycerides, Sodium Hyaluronate, Carbomer, Citric Acid, Sodium Sulfite
Water
Skin ConditioningGlycerin
HumectantNiacinamide
SmoothingMethylpropanediol
SolventTranexamic Acid
Astringent1,2-Hexanediol
Skin ConditioningArbutin
AntioxidantSodium Hyaluronate
HumectantXanthan Gum
EmulsifyingEthylhexylglycerin
Skin ConditioningCarbomer
Emulsion StabilisingPotentilla Anserina Extract
Skin ConditioningAmmonium Acryloyldimethyltaurate/Vp Copolymer
Adenosine
Skin ConditioningTromethamine
BufferingPolyquaternium-51
Skin ConditioningAvena Sativa Kernel Extract
AbrasiveCynara Scolymus Leaf Extract
Skin ConditioningBeta-Glucan
Skin ConditioningHydrogenated Lecithin
EmulsifyingCamellia Sinensis Leaf Water
MaskingDisodium EDTA
Alpha-Arbutin
AntioxidantCyanocobalamin
Skin ConditioningLactococcus Ferment Lysate
Skin ConditioningFructooligosaccharides
HumectantButylene Glycol
HumectantCentella Asiatica Extract
CleansingCyperus Rotundus Root Extract
Skin ConditioningTocopherol
AntioxidantMelaleuca Alternifolia Leaf Extract
PerfumingSodium Chloride
MaskingPropanediol
SolventDimethylsilanol Hyaluronate
HumectantHydrolyzed Hyaluronic Acid
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningHyaluronic Acid
HumectantPotassium Hyaluronate
Skin ConditioningCeramide NP
Skin ConditioningSodium Hyaluronate Crosspolymer
HumectantHydroxypropyltrimonium Hyaluronate
Sodium Hyaluronate Dimethylsilanol
HumectantSodium Acetylated Hyaluronate
HumectantSucrose Distearate
EmollientCaprylic/Capric Triglyceride
MaskingHydroxypropyl Cyclodextrin
MaskingCentella Asiatica Leaf Extract
Skin ConditioningSaccharomyces Ferment
Skin ConditioningCentella Asiatica Root Extract
Skin ConditioningAsiaticoside
AntioxidantMadecassoside
AntioxidantMadecassic Acid
Skin ConditioningAsiatic Acid
Skin ConditioningWater, Glycerin, Niacinamide, Methylpropanediol, Tranexamic Acid, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Xanthan Gum, Ethylhexylglycerin, Carbomer, Potentilla Anserina Extract, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Adenosine, Tromethamine, Polyquaternium-51, Avena Sativa Kernel Extract, Cynara Scolymus Leaf Extract, Beta-Glucan, Hydrogenated Lecithin, Camellia Sinensis Leaf Water, Disodium EDTA, Alpha-Arbutin, Cyanocobalamin, Lactococcus Ferment Lysate, Fructooligosaccharides, Butylene Glycol, Centella Asiatica Extract, Cyperus Rotundus Root Extract, Tocopherol, Melaleuca Alternifolia Leaf Extract, Sodium Chloride, Propanediol, Dimethylsilanol Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Hyaluronic Acid, Potassium Hyaluronate, Ceramide NP, Sodium Hyaluronate Crosspolymer, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Sucrose Distearate, Caprylic/Capric Triglyceride, Hydroxypropyl Cyclodextrin, Centella Asiatica Leaf Extract, Saccharomyces Ferment, Centella Asiatica Root Extract, Asiaticoside, Madecassoside, Madecassic Acid, Asiatic Acid
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Arbutin is a naturally occurring molecule (found in bearberry, cranberry, and blueberry) that is used in skincare as a gentle brightening agent to fade dark spots, melasma, and post-inflammatory hyperpigmentation.
Chemically, it is a sugar-bound form of hydroquinone.
It works mainly by inhibiting tyrosinase, the enzyme your skin uses to make melanin. This means less new pigment gets produced over time.
There are two forms you'll see on labels: beta-arbutin (listed as just "Arbutin") and alpha-arbutin (the more stable and effective of the two).
The evidence behind this is solid: it's less cytotoxic to melanocytes than hydroquinone and comparably effective with kojic acid for hyperpigmentation.
One human study using a 10% solution reduced UVR-induced hyperpigmentation by 43.5% (jumping to 63.3% when paired with aloesin).
More recent clinical work backs it up too; a 2025 study on a 5% alpha-arbutin + 2% kojic acid cream found it comparable to triple combination prescription formulas but with lower recurrence for melasma.
Typical usage in cosmetics serums land in the 1-2% range.
It's a well-tolerated, non-irritating, and non-photoreactive ingredient that also gives some antioxidant benefits too.
Learn more about ArbutinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water