Shampoo
Shampoo
American United States
Australian Australia

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Acrylates Copolymer is used as a film-forming agent and texture enhancer.

After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.

It is also used to make a product more thick.

Learn more about Acrylates Copolymer
BHT
Antioxidant, Masking

BHT is a synthetic antioxidant and preservative.

As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.

As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.

The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.

However, it was recently restricted for use in the UK as of April 2024.

Learn more about BHT
UV Absorber, UV Filter

Also known as Avobenzone, this ingredient is a chemical sunscreen filter that provides protection in the UV-A range.

Avobenzone is globally approved and is the most commonly used UV-A filter in the world.

Studies have found that avobenzone becomes ineffective when exposed to UV light (it is not photostable; meaning that it breaks down in sunlight). Because of this, formulations that include avobenzone will usually contain stabilizers such as octocrylene.

However, some modern formulations (looking at you, EU!) are able to stabilize avobenzone by coating the molecules.

Avobenzone does not protect against the UV-B range, so it's important to check that the sunscreen you're using contains other UV filters that do!

The highest concentration of avobenzone permitted is 3% in the US, and 5% in the EU.

Learn more about Butyl Methoxydibenzoylmethane
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Learn more about Caprylyl Glycol
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emulsifying, Emulsion Stabilising

We don't have a description for Cocamide Mipa yet.

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

We don't have a description for Dimethiconol Panthenol yet.

Cleansing, Skin Conditioning

We don't have a description for Disodium Cocoamphodipropionate yet.

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
UV Absorber, UV Filter

Ethylhexyl Methoxycinnamate is an organic compound that provides UVB protection. It often goes by the more common name of octinoxate. It is created from methoxycinnamic acid and 2-ethylhexanol.

Ethylhexyl Methoxycinnamate absorbs UVB rays with wavelengths between 280-320 nm. UV absorbers protect your skin by using chemical reactions to convert UV rays into heat and energy.

UVB (290-320 nm) rays emit more energy than UVA rays. They are capable of damaging DNA, causing sunburns and are thought to be linked to skin cancer.

The state of Hawaii has banned sunscreens containing octinoxate due to its potential impact on coral reefs. More research is needed to bridge gaps in this research. The European Union allows higher levels of octinoxate in sunscreens than the US and Australia.

Ethylhexyl Methoxycinnamate is oil soluble. It is not stable and may lose efficacy when exposed to sunlight.

Learn more about Ethylhexyl Methoxycinnamate
UV Absorber, UV Filter

Ethylhexyl Salicylate is an organic compound used to block UV rays. It primarily absorbs UVB rays but offers a small amount of UVA protection as well.

Commonly found in sunscreens, Ethylhexyl Salicylate is created from salicylic acid and 2-ethylhexanol. You might know salicylic acid as the effective acne fighter ingredient and BHA.

The ethylhexanol in this ingredient is a fatty alcohol and helps hydrate your skin, similar to oils. It is an emollient, which means it traps moisture into the skin.

According to manufacturers, Ethylhexyl Salicylate absorbs UV wavelength of 295-315 nm, with a peak absorption at 307-310 nm. UVA rays are linked to long term skin damage, such as hyperpigmentation. UVB rays emit more energy and are capable of damaging our DNA. UVB rays cause sunburn.

Learn more about Ethylhexyl Salicylate
Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Preservative

Formic Acid is a preservative.

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Emulsifying, Skin Conditioning

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate
Buffering

We don't have a description for Isopropanolamine yet.

Emulsifying, Masking

Laureth-4 is created by reacting ethylene oxide with Lauryl Alcohol. It is a surfactant and emulsifier.

Surfactants reduce the surface tension of ingredients so they can mix better. Emulsifiers prevent ingredients such as oil and water from separating.

Cleansing

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

This ingredient is a surfactant, making it easier to rinse oil, dirt, and other pollutants away.

A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.

Other names for this ingredient include "Lauryl Polyglucose", "Lauryl glycoside", and "D-Glucopyranoside".

Learn more about Lauryl Glucoside
Perfuming, Solvent

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

This ingredient hasn’t been shown in studies to feed fungal acne yeast.

Learn more about Sodium Cocoyl Isethionate

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Cleansing, Emulsifying, Foaming

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil.

As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.

Learn more about Sodium Lauroyl Sarcosinate

Trisodium Ethylenediamine Disuccinate is used to help stabilize a product.

It is a chelating agent, meaning it helps prevent metal ions from binding to other ingredients. This prevents unwanted reactions in products. Metal ions can come into a product via the water ingredient. They are found in trace amounts and are not known to be harmful.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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