General Moisturizer
General Moisturizer
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British United Kingdom

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

C12-15 Alkyl Benzoate

Antimicrobial

Simmondsia Chinensis Seed Oil

Emollient
0-2 / 0 Oil IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Caprylic/Capric Triglyceride

Masking
Coconut Derived IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Cera Microcristallina

Emulsion Stabilising

Squalane

Emollient
1 / 0 Helps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Barrier Repair Icon

Cetyl PEG/PPG-10/1 Dimethicone

Emulsifying
Silicon Icon

Jojoba Esters

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Crambe Abyssinica Seed Oil

Skin Conditioning
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Petrolatum

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Perioral Dermatitis IconMay worsen Oily Skin Icon

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Ricinus Communis Seed Oil

Masking
0-1 / 0 Oil IconFragrance IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Saccharide Isomerate

Humectant
Helps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Hydrogenated Vegetable Oil

Emollient
3 / 0 Oil IconHelps hydrate Dry Skin IconBad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Cera

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Zinc Oxide

Cosmetic Colorant
1 / 0 UV Protection IconMineral UV Filter IconGood for Oily Skin IconNon-Reef-Safe Icon

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Methoxy PEG-22/Dodecyl Glycol Copolymer

Emulsion Stabilising

PEG-12 Dimethicone

Skin Conditioning
Silicon Icon

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

Sesamum Indicum Seed Oil

Emollient
1-3 / 0 Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sodium Chloride

Masking

Phenoxyethanol

Preservative
Preservative Icon

Alcohol Denat.

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Sodium Benzoate

Masking
Preservative Icon

Arnica Montana Flower Extract

Masking
Fragrance Icon

Polyglyceryl-2 Dipolyhydroxystearate

Skin Conditioning
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Acacia Decurrens Flower Cera

Emollient
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Hydrolyzed Vegetable Protein

Skin Conditioning

Polyglycerin-3

Humectant
Helps hydrate Dry Skin Icon

Polyglyceryl-3 Diisostearate

Emulsifying
4 / 0 Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Potassium Sorbate

Preservative
Preservative Icon

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Hamamelis Virginiana Leaf Extract

Skin Conditioning
Can worsen Dry Skin IconMay worsen Keratosis Pilaris Icon

Dehydroacetic Acid

Preservative
Preservative Icon

Epigallocatechin Gallate

Antioxidant
Antioxidant IconGood for Oily Skin Icon

Camellia Sinensis Polyphenols

Antioxidant
Antioxidant Icon

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Beta-Glucan

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Caprylyl Glycol

Emollient
Fatty Alcohol Icon

Camellia Sinensis Extract

Antioxidant
Antioxidant IconHelps reduce irritation IconGood for Minimizing Pores IconHelps reduce Skin Redness Icon

Ethylhexylglycerin

Skin Conditioning

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Sodium Citrate

Buffering

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Emulsifying, Skin Conditioning, Surfactant

This ingredient is a silicone-based emulsifer that helps the water and oil phases play nicely together.

It's pretty effective because one end of the molecule loves oil and the other one loves water.

Besides holding formulas together, it also leaves a silky and lightweight feel on skin without the greasiness. A manufacturer also claims it can help with the controlled release of active ingredients.

The CIR Expert Panel found this ingredient to not be sensitizing in concentrations up to 15% in human maximazation testing and dimethicone-based compounds were not comedogenic.

It has a high molecular weight well above 1,000 g/mol which means it limits meaningful skin penetration.

A 2019 study specifically tested this ingredient and found no observable Malassezia growth in its presence.

Learn more about Cetyl PEG/PPG-10/1 Dimethicone
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Polyglyceryl-3 Diisostearate is a plant-derived, oil-soluble emulsifier. It keeps water-in-oil emulsions stable to prevent the ingredients from separating.

On the safety front, it's considered non-irritating and well-tolerated (it can even be found in formulations for baby skin).

This ingredient may not be fungal acne safe because research has shown that the Malassezia species can grow in the presence of fatty acid esters with chain lengths above C12 (and this one is C18).

While it does have a comedogenic rating of 4, the comedogenic rating scale was developed from rabbit ear models which has limited clinical relevance to human skin. Studies also show that comedogenic ingredients cannot predict how the overall formula will behave on human skin.

Learn more about Polyglyceryl-3 Diisostearate
Masking

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.

You might see this ingredient used in scrubs as a primary exfoliating ingredient.

Learn more about Sodium Chloride
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Cosmetic Colorant, Skin Protecting, UV Absorber

Zinc Oxide (ZO) is a mineral broad-spectrum UV filter and the broadest-spectrum filter recognized by the FDA. It covers everything from UVB through to long-wave UVA.

On top of sun protection, it has skin protectant and skin-soothing properties too.

Here's a myth worth busting: mineral filters are usually described as working by "reflecting" or "bouncing" UV off your skin.

That's mostly not true: when researchers actually measured it, ZO and Titanium Dioxide reflect only about 4-5% of UV (less than SPF 2 worth of protection).

The vast majority of the work (~95%) is done by absorption, similar to chemical UV filters. ZO is a semiconductor that absorbs UV photos through its energy band gap.

So the old "physical blocker vs. chemical absorber" framing is really an oversimplification.

Zinc Oxide is one of the most effective broad-spectrum UV filters out there. It protects across UVB, UVA2, and UVA1 with a flat, even absorption curve across the whole UVA-UVB range.

That uniform UVA coverage is its standout feature; titanium dioxide skews more toward UVB as its particle size drops so ZO gives more consistent and extended UVA protection.

It's also very photostable. As an inorganic oxide, ZO doesn't break down in sunlight the way some organic filters can, so it holds up over a day of wear.

This ingredient is gentle and soothing, making it go-to for sunscreens aimed at sensitive skin, rosacea, or ecezma-prone skin, babies, and children.

It's also unlikely to cause the "eye sting" that some sunscreen ingredients are known for, and regulatory agencies broadly consider it non-toxic and safe for topical use.

Beyond sun protection, ZO is also a recognized OTC skin protectant. It forms a breathable barrier that shields skin from moisture and irritation while supporting healing. This is why you'll see it as a classic active in diaper rash creams.

The only downside to ZO is that it can leave a visible white cast, especially on deeper skin tones. This is the main reason mineral sunscreens have historically felt less cosmetically elegant than chemical or hybrid formulas.

Zinc Oxide comes in both non-nano and nano forms. The dividing line is 100nm and anything under is classified as a nanomaterial by the EU.

The nano version scatters less visible light which cuts down white case and gives a lighter, more wearable texture.

Another thing worth understanding about formulation:

Uncoated ZO has some inherent photocatalytic activity. This just means it can generate reactive oxygen species under UV. It's exactly why cosmetic-grade ZO is almost always surface-coated; this coating suppresses that reactivity and improves how the powder disperses and feels.

A well-formulated coated ZO largely sidesteps this issue.

Zinc Oxide is commonly used anywhere from 10% up to the regulatory maximum in sunscreens (25%).

Mineral-only broad-spectrum products often land in the 15-25% range to hit higher SPF and UVA values. Keep in mind SPF performance depends heavily on particle size, dispersion, and the rest of the formula, and not just the percentage.

As an OTC skin protectant like diaper creams, ZO typically runs higher at roughly 10-40%.

This ingredient is generally easy to work with and doesn't photodegrade.

The only thing to know is that uncoated ZO can be a bit reactive in a formula.

Under UV, it can break down sensitive ingredients like other actives or UV filters. This is another reason coated versions are standard. ZO can also react with very acidic ingredients or throw off stability of some creams. A good formula will get around this with the right coatings and dispersion.

The EU's Scientific Committee on Consumer Safety has concluded that ZO nanoparticles "can be considered to not pose any risk of adverse effects in humans after application on healthy, intact or sunburnt skin".

You might hear that ZO is "toxic"; this is because an in-vitro (test tube) study suggested micronized ZO had potential phototoxicity. In vivo (human) investigations have disputed this and the results have come back reassuring.

So does ZO penetrate skin? The short answer is no, not in any way that matters.

The most relevant evidence comes from real-world human studies: in one, volunteers applied ZO nanoparticle sunscreen hourly for six hours and daily for five days. The advanced imaging showed the particles stayed on the surface and never reached the living epidermis, and no cellular toxicity was found.

Other in-vivo and ex-vivo work agree; ZO nanoparticles don't cross the stratum corneum, even on flexed, massaged, or barrier-impaired skin.

A small amount of solubilized zinc ions can dissolve off the particles and enter the upper skin. But the quantities are tiny compared to the zinc already naturally present in your body, and studies haven't found this to cause local toxicity.

The sunscreen bans you've heard of (like Hawaii's) are aimed at two chemical filters, Oxybenzone and Octinoxate. ZO itself it not banned and is often recommended instead.

So far, there's no solid evidence that any form of ZO harms reefs. It is an ongoing and active area of study, and worth keeping an eye on.

If you're traveling somewhere with these rules, a non-nano mineral sunscreen is the safe bet.

Learn more about Zinc Oxide

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