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Versus

unove Deep Damage Treatment Ex Versus Shiseido Fino Premium Touch Hair Mask

Conditioner
Hair Mask
Korean Brand South Korea
Japanese Brand Japan

Updated on November 26, 2023

Overview

What they are

These products are both reef safe . They have a total of 15 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and scar healing

Free From

They both do not contain any parabens

What's Inside

They both contain harsh alcohols, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Deep Damage Treatment Ex
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon
SiliconSilicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
Very Disliked Full details ->
Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon
Fatty AlcoholFatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
Very Disliked Full details ->
Behentrimonium Chloride Preservative
Preservative Icon
PreservativePreservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Cetearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
Fatty AlcoholFatty Alcohol Icon 3 Concerns

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

2 Com. / 1 Irr.
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Dipropylene Glycol Masking, Solvent

Dipropylene Glycol is a synthetically created stabilizer and solvent. It is a part of the glycol class in the alcohol family.

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Behenyl Alcohol Emollient, Emulsion Stabilising
Fatty Alcohol Icon
Fatty AlcoholFatty Alcohol Icon

A type of fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as traditional alcohols.

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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
FragranceFragrance Icon 2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

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Behentrimonium Methosulfate
Sulfate Icon
SulfateSulfate Icon

Behentrimonium Methosulfate is an ammonium salt. It is mainly used to prevent static in haircare products as a surfactant.

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Amodimethicone
Silicon Icon
SiliconSilicon Icon

Amodimethicone is a type of silicone.

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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon 5 Concerns

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very Disliked Full details ->
Sorbitol Humectant, Masking, Skin Conditioning
0 / 0 Helps hydrate Dry Skin Icon
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

0 Com. / 0 Irr.
Stearamidopropyl Dimethylamine Emulsifying

We don't have a description for Stearamidopropyl Dimethylamine.

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Trehalose Humectant, Moisturising

Trehalose is a disaccharide made of two glucose molecules (glucose is sugar!). Trehalose is used to help moisturize skin. It also has antioxidant properties.

Steartrimonium Chloride Preservative
Preservative Icon
PreservativePreservative Icon

Steartrimonium Chloride is a preservative.

Unknown Full details ->
Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Lactic Acid Buffering, Humectant, Skin Conditioning
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
AHAAHA Icon 6 Benefits 3 Concerns

Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.

Stearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon
Fatty AlcoholFatty Alcohol Icon

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

2 Com. / 2 Irr.
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Arachidyl Alcohol Emollient, Emulsion Stabilising

Arachidyl Alcohol is a fatty alcohol made from peanut oil. It is an emollient, emulsifier, and thickener.

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Tocopheryl Acetate Antioxidant, Skin Conditioning
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon
Vitamin EVitamin E Icon AntioxidantAntioxidant Icon Helps brighten skinHelps brighten skin Icon

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

0 Com. / 0 Irr.
Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
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Hexyl Cinnamal Perfuming
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

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Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

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Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative Icon
PreservativePreservative Icon

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Trideceth-15 Emulsifying

We don't have a description for Trideceth-15.

Unknown Full details ->
Trideceth-3 Emulsifying

We don't have a description for Trideceth-3.

Unknown Full details ->
Geraniol Perfuming, Tonic
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

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Citronellol Perfuming
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

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Limonene Perfuming, Solvent
Fragrance Icon
FragranceFragrance Icon

Limonene is a fragrance that adds scent and taste to a formulation.

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Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

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Hydrolyzed Milk Protein Skin Conditioning

We don't have a description for Hydrolyzed Milk Protein.

Unknown Full details ->
Hydrolyzed Keratin Humectant, Skin Conditioning

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Alcohol Denat. Antimicrobial, Astringent, Masking
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon 5 Concerns

Alcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.

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1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

Hydrolyzed Collagen Emollient, Humectant, Skin Conditioning
Helps with Anti-Aging Icon
Helps with Anti-AgingHelps with Anti-Aging Icon

Hydrolyzed collagen has a misleading name because it is actually a mixture of various proteins/peptides. This ingredient has skin hydrating properties.

Acetic Acid Buffering, Masking

Acetic Acid is created during the process of fermenting ethanol. It is used to help adjust the pH of cosmetics.

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Hydrolyzed Silk Humectant, Skin Conditioning

You can find hydrolyzed silk in both haircare and skincare products. According to a manufacturer, it can help improve skin and hair hydration.

Ethyl Hexanediol Solvent

Ethyl Hexanediol is an aliphatic alcohol. It is a solvent.

Glycine Buffering, Skin Conditioning

Glycine is an amino acid that helps build proteins. It is already present in our skin as our bodies produce them naturally.

Glutamic Acid Humectant

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

Glutamine Skin Conditioning

We don't have a description for Glutamine.

Lysine Skin Conditioning

Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.

Leucine Skin Conditioning

We don't have a description for Leucine.

Methionine Skin Conditioning

We don't have a description for Methionine.

Valine Masking, Skin Conditioning

We don't have a description for Valine.

Serine Masking, Skin Conditioning

Serine is an amino acid naturally found in our body. Our bodies use amino acids to create protein.

Cystine Masking

We don't have a description for Cystine.

Unknown Full details ->
Asparagine Masking, Skin Conditioning

Asparagine is one building block of all proteins in our body. It is an antioxidant and may help with anti-aging.

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Aspartic Acid Masking, Skin Conditioning

Aspartic Acid is an amino acid that our bodies produce naturally. It is an antioxidant.

Isoleucine Skin Conditioning

We don't have a description for Isoleucine.

Alanine Masking, Skin Conditioning

Alanine is an amino acid and is already found in the human body.

Arginine Masking, Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Arginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.

Ornithine Skin Conditioning

We don't have a description for Ornithine.

Unknown Full details ->
Taurine Buffering

We don't have a description for Taurine.

Unknown Full details ->
Tyrosine Masking, Skin Conditioning

We don't have a description for Tyrosine.

Threonine

Threonine is an amino-acid. It helps hydrate the skin and has antioxidant benefits.

Tryptophan Masking

We don't have a description for Tryptophan.

Unknown Full details ->
Phenylalanine Masking, Skin Conditioning

Phenylalanine is an amino acid. It is a skin soothing and hydrating ingredient. Amino acids play a crucial role in wound healing and skin hydration.

Proline Skin Conditioning

Proline is an amino-acid. It helps moisturize the skin and plays an important role in creating proteins.

Histidine Humectant, Skin Conditioning

We don't have a description for Histidine.

Macadamia Integrifolia Seed Oil Skin Conditioning
Oil IconNot safe for Fungal Acne Icon
OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Macadamia Seed oil is an emollient. It is rich in fatty acids: oleic, linoleic, and palmitoleic.

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Camellia Japonica Seed Oil Emollient, Skin Conditioning
Oil IconNot safe for Fungal Acne Icon
OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Camellia Japonica Seed Oil comes from the Japanese Camellia plant. This plant is native to East Asia and known as "Tsubaki" in Japanese.

Cysteine Antioxidant, Masking
Antioxidant Icon
AntioxidantAntioxidant Icon

Cysteine is an amino acid found in our bodies. It becomes an antioxidant when converted into gluthatione.

Argania Spinosa Kernel Oil Emollient, Skin Conditioning
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon
OilOil Icon Helps hydrate Dry SkinHelps hydrate Dry Skin Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Argania Spinosa Kernel Oil is derived from the kernels of the argania spinosa tree. You may know it as argan oil.

Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Olea Europaea Fruit Oil Masking, Perfuming, Skin Conditioning
0-2 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon
FragranceFragrance Icon OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Olea Europaea Fruit Oil is the fixed oil obtained from the ripe fruit of the Olive. In other words - olive oil.

0-2 Com. / 0 Irr.
Very Disliked Full details ->
Helianthus Annuus Seed Oil Emollient, Masking, Skin Conditioning
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon
OilOil Icon Helps hydrate Dry SkinHelps hydrate Dry Skin Icon 2 Concerns

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

0 Com. / 0 Irr.
Disliked Full details ->
Hydrolyzed Corn Protein Skin Conditioning

We don't have a description for Hydrolyzed Corn Protein.

Unknown Full details ->
Hydrolyzed Wheat Protein Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein.

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Hydrolyzed Soy Protein Humectant, Skin Conditioning

This ingredient is a vegetable-derived protein made to mimic hydrolyzed collagen. It is created from soy, or glycine soja.

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Fino Premium Touch Hair Mask
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Sorbitol Humectant, Masking, Skin Conditioning
0 / 0 Helps hydrate Dry Skin Icon
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

0 Com. / 0 Irr.
Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon
SiliconSilicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
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Hydrogenated Rapeseed Oil Emollient, Skin Conditioning
Oil IconNot safe for Fungal Acne Icon
OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Hydrogenated Rapeseed Oil comes from the rapeseed plant. This plant is closely related to mustard, cabbage, broccoli, cauliflower and turnip.

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Isopentyldiol Solvent

We don't have a description for Isopentyldiol.

Unknown Full details ->
Behentrimonium Chloride Preservative
Preservative Icon
PreservativePreservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Amodimethicone
Silicon Icon
SiliconSilicon Icon

Amodimethicone is a type of silicone.

Disliked Full details ->
Hydroxypropyl Arginine Lauryl/Myristyl Ether Hcl Skin Conditioning

We don't have a description for Hydroxypropyl Arginine Lauryl/Myristyl Ether Hcl.

Unknown Full details ->
Bishydroxyethyl Dihydroxypropyl Stearammonium Chloride

We don't have a description for Bishydroxyethyl Dihydroxypropyl Stearammonium Chloride.

Unknown Full details ->
Glutamic Acid Humectant

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

Trehalose Humectant, Moisturising

Trehalose is a disaccharide made of two glucose molecules (glucose is sugar!). Trehalose is used to help moisturize skin. It also has antioxidant properties.

Squalane Emollient, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

1 Com. / 0 Irr.
Steartrimonium Chloride Preservative
Preservative Icon
PreservativePreservative Icon

Steartrimonium Chloride is a preservative.

Unknown Full details ->
Peg-90m Emulsion Stabilising

We don't have a description for Peg-90m.

Unknown Full details ->
PCA Humectant, Moisturising

PCA is derived from amino acids and is naturally found in our skin's barrier.

Phytosteryl/Octyldodecyl Lauroyl Glutamate Skin Conditioning

We don't have a description for Phytosteryl/Octyldodecyl Lauroyl Glutamate.

Unknown Full details ->
Hydrolyzed Wheat Protein Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein.

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Polyquaternium-64

We don't have a description for Polyquaternium-64.

Unknown Full details ->
Hydrolyzed Wheat Starch Skin Conditioning

We don't have a description for Hydrolyzed Wheat Starch.

Unknown Full details ->
Royal Jelly Extract Skin Conditioning

Royal Jelly Extract comes from a secretion made by worker honeybees. This secretion is white and described as creamy.

Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon 5 Concerns

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very Disliked Full details ->
Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon
Fatty AlcoholFatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
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Octyldodecanol Emollient, Masking

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

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Alcohol Antimicrobial, Astringent, Masking
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon 5 Concerns

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

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Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Disliked Full details ->
Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation Icon
Vitamin EVitamin E Icon AntioxidantAntioxidant Icon 4 Benefits May cause irritationMay cause irritation Icon

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

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Sodium Benzoate Masking, Preservative
Preservative Icon
PreservativePreservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
FragranceFragrance Icon 2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

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CI 15985 Cosmetic Colorant

Ci 15985 is a dye made from petroleum. It is synthetically created and approved by the FDA for use in foods and cosmetics.

Unknown Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Skin Conditioning, Skin Protecting
Very Disliked

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

Dimethicone has been found increase absorption in skin, boosting the benefits of other ingredients. While there is concern for the safety of dimethicone, the levels used in skincare are safe for use.

Emollient, Emulsifying, Emulsion Stabilising
Very Disliked

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Cetyl Alcohol is not related to SD alcohol, denatured alcohol, or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Preservative
Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Humectant, Masking, Skin Conditioning
Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.

Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Disliked

Amodimethicone is a type of silicone.

Solvent
Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Humectant, Masking, Skin Conditioning
Loved

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.

As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.

It is a non-irritating ingredient that is great for those with dry skin.

Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.

Learn more about Sorbitol
Humectant, Moisturising
Loved

Trehalose is a disaccharide made of two glucose molecules (glucose is sugar!). Trehalose is used to help moisturize skin. It also has antioxidant properties.

As a humectant, trehalose helps draw moisture from the air to your skin. This helps keep your skin hydrated.

Due to its antioxidant properties, trehalose may help with signs of aging. Antioxidants help fight free-radical molecules, unstable molecules that may damage your skin.

In medicine, trehalose and hyaluronic acid are used to help treat dry eyes.

Some animals, plants, and bacteria create trehalose as a source of energy to survive freeze or lack of water.

Learn more about Trehalose

Steartrimonium Chloride is a preservative.

Humectant, Skin Conditioning, Solvent
Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may deliver a rash when using this ingredient.

Learn more about Propylene Glycol
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Humectant
Loved

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

In cosmetics, glutamic acid is a famous humectant. It draws water from the air to your skin, keeping your skin hydrated (like hyaluronic acid).

An in-vitro study from 2024 found glutamic acid to play a role in inhibiting inflammation and thus a potential skin-soothing ingredient.

Other studies show it to be have potential wound healing, skin barrier repair, and hair growth properties.

Glutamic acid has poor solubility in water and other solvents.

Learn more about Glutamic Acid
Skin Conditioning
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Ingredient Ratings

Here's what our community thinks of the ingredients in these products.

Deep Damage Treatment Ex
28
8
27
9
liked
mixed
disliked
not rated
Fino Premium Touch Hair Mask
9
1
12
9
liked
mixed
disliked
not rated

When to use

50 Routines
30% use in am
70% use in pm
48% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

unove Deep Damage Treatment Ex 72 ingredients

Deep Damage Treatment Ex hasn't been rated yet.
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Shiseido Fino Premium Touch Hair Mask 31 ingredients

4.8 /5
from 5 ratings
Soft (1) Volume (1)
Marifsts's avatar

Marifsts

10 months ago · Combination Skin
Review

Love it
I just really love it, great for hair, give an amazing glow and doesnt make my hair heavy

GabriellaTsoukalas's avatar

GabriellaTsoukalas

11 months ago · Oily Skin
Review

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I...

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I can't find it in Greece. It's amazing and leaves your hair silky smooth. Be careful: 1) Don't put TOO much product. Just two fingertips may be enough for the whole hair. 2) ALWAYS dry your hands before touching it otherwise you may put water on the product. I hope Shiseido finds out how much this product is amazing and sell it to other countries too.