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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of unove Deep Damage Treatment Ex versus Shiseido Fino Premium Touch Hair Mask .

Last updated on November 26, 2023. Published on December 25, 2023

Overview

What they are

These products are both reef safe . They have a total of 15 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and scar healing

Free From

They both do not contain any parabens

What's Inside

They both contain harsh alcohols, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Conditioner South Korean Brand South Korea
Hair Mask Japanese Brand Japan

Conditioner

Moisturizing agents for hair.

Hair Mask

Hair masks provide intense nourishment to your hair and usually need to be washed out. They can be used to treat specific hair conditions.

Price

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

AHA (2)
Vitamin E

Benefits

Hydrating (2)
Skin Texture (2)
Reduces Large Pores (2)
Anti-Aging
Dark Spots
Scar Healing (2)
Brightening (4)

Concerns

Drying (2)
May Worsen Oily Skin (3)
Acne Trigger
Irritating (4)
Rosacea (5)
Eczema (5)

Notable Ingredients

Vitamin E

Benefits

Hydrating (3)
Anti-Aging
Scar Healing
Brightening

Concerns

Drying (2)
May Worsen Oily Skin (2)
Irritating (3)
Rosacea (3)
Eczema (4)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

Learn more about what what Com. / Irr. ratings are

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

unove Deep Damage Treatment Ex contains this as ingredient number 1.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 1.

2
What it does: Emollient, Skin Conditioning, Skin Protecting
Community Rating: Very Disliked

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

Dimethicone has been found increase absorption in skin, boosting the benefits of other ingredients. While there is concern for the safety of dimethicone, the levels used in skincare are safe for use.

unove Deep Damage Treatment Ex contains this as ingredient number 3.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 3.

3
What it does: Emollient, Emulsifying, Emulsion Stabilising, Masking
Community Rating: Very Disliked

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Cetyl Alcohol is not related to SD alcohol, denatured alcohol, or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

unove Deep Damage Treatment Ex contains this as ingredient number 4.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 22.

4
What it does: Preservative
Community Rating: Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

unove Deep Damage Treatment Ex contains this as ingredient number 5.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 6.

5
What it does: Humectant, Masking, Skin Conditioning, Solvent
Community Rating: Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.

unove Deep Damage Treatment Ex contains this as ingredient number 6.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 26.

6
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

unove Deep Damage Treatment Ex contains this as ingredient number 10.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 30.

7
What it does:
Community Rating: Disliked

Amodimethicone is a type of silicone.

unove Deep Damage Treatment Ex contains this as ingredient number 12.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 7.

8
What it does: Solvent
Community Rating: Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol

unove Deep Damage Treatment Ex contains this as ingredient number 13.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 21.

9
What it does: Humectant, Masking, Skin Conditioning
Community Rating: Loved

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.

As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.

It is a non-irritating ingredient that is great for those with dry skin.

Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.

Learn more about Sorbitol

unove Deep Damage Treatment Ex contains this as ingredient number 14.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 2.

10
What it does: Humectant, Moisturising
Community Rating: Loved

Trehalose is a disaccharide made of two glucose molecules (glucose is sugar!). Trehalose is used to help moisturize skin. It also has antioxidant properties.

As a humectant, trehalose helps draw moisture from the air to your skin. This helps keep your skin hydrated.

Due to its antioxidant properties, trehalose may help with signs of aging. Antioxidants help fight free-radical molecules, unstable molecules that may damage your skin.

In medicine, trehalose and hyaluronic acid are used to help treat dry eyes.

Some animals, plants, and bacteria create trehalose as a source of energy to survive freeze or lack of water.

Learn more about Trehalose

unove Deep Damage Treatment Ex contains this as ingredient number 16.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 11.

11
What it does: Preservative

Steartrimonium Chloride is a preservative.

unove Deep Damage Treatment Ex contains this as ingredient number 17.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 13.

12
What it does: Humectant, Skin Conditioning, Solvent
Community Rating: Very Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may deliver a rash when using this ingredient.

Learn more about Propylene Glycol

unove Deep Damage Treatment Ex contains this as ingredient number 23.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 25.

13
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

unove Deep Damage Treatment Ex contains this as ingredient number 32.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 28.

14
What it does: Humectant
Community Rating: Loved

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

In cosmetics, glutamic acid is a famous humectant. It draws water from the air to your skin, keeping your skin hydrated (like hyaluronic acid).

An in-vitro study from 2024 found glutamic acid to play a role in inhibiting inflammation and thus a potential skin-soothing ingredient.

Other studies show it to be have potential wound healing, skin barrier repair, and hair growth properties.

Glutamic acid has poor solubility in water and other solvents.

Learn more about Glutamic Acid

unove Deep Damage Treatment Ex contains this as ingredient number 43.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 10.

15
What it does: Skin Conditioning
Community Rating: Disliked

We don't have a description for Hydrolyzed Wheat Protein.

unove Deep Damage Treatment Ex contains this as ingredient number 72.

Shiseido Fino Premium Touch Hair Mask contains this as ingredient number 17.

Here's what our community thinks of the ingredients in these two products.

40% are loved or liked
10% have mixed ratings
38% are disliked or very disliked
13% have no rating yet
29% are loved or liked
3% have mixed ratings
39% are disliked or very disliked
29% have no rating yet

Usage

Here's some more info on how this product is used by our community.

When to use

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Reviews

Here's what our community thinks

unove Deep Damage Treatment Ex 72 ingredients

Deep Damage Treatment Ex hasn't been rated yet.
Rate it now

Shiseido Fino Premium Touch Hair Mask 31 ingredients

4.8 /5
from 4 ratings
Marifsts's avatar

Marifsts

8 months ago · Combination Skin
Review

Love it
I just really love it, great for hair, give an amazing glow and doesnt make my hair heavy

GabriellaTsoukalas's avatar

GabriellaTsoukalas

9 months ago · Oily Skin
Review

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I...

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I can't find it in Greece. It's amazing and leaves your hair silky smooth. Be careful: 1) Don't put TOO much product. Just two fingertips may be enough for the whole hair. 2) ALWAYS dry your hands before touching it otherwise you may put water on the product. I hope Shiseido finds out how much this product is amazing and sell it to other countries too.

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