Shampoo
Shampoo
New Zealander New Zealand
Australian Australia

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Sodium Methyl 2-Sulfolaurate

Cleansing

Sodium Cocoyl Isethionate

Cleansing
Coconut Derived Icon

Cocamidopropyl Hydroxysultaine

Cleansing
Coconut Derived Icon

Disodium 2-Sulfolaurate

Cleansing

PEG-2 Cocamide

Emulsifying
Coconut Derived Icon

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Rosacea Icon

PEG-150 Distearate

Emulsifying
2 / 0 Not safe for Fungal Acne Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Zingiber Officinale Root Extract

Masking
Helps reduce irritation IconGood for Scar Healing Icon

Urtica Dioica Extract

Astringent

Oleanolic Acid

Skin Conditioning

Aesculus Hippocastanum Seed Extract

Skin Conditioning

Euterpe Oleracea Fruit Extract

Helps reduce irritation Icon

Bambusa Vulgaris Leaf/Stem Extract

Humectant

Oryza Sativa Bran Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Silk Amino Acids

Humectant

Rice Amino Acids

Skin Conditioning
Not safe for Fungal Acne Icon

Keratin Amino Acids

Skin Conditioning

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness Icon

Creatine

Skin Conditioning

Apigenin

Antioxidant
Antioxidant Icon

Biotinoyl Tripeptide-1

Peptide Icon

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon

Zinc Picolinate

Soothing

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Butyloctanol

Humectant

Dicetyldimonium Chloride

Emulsifying

Silicone Quaternium-16

Skin Conditioning
Silicon Icon

PPG-26-Buteth-26

Skin Conditioning

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Undeceth-11

Emollient

PEG-120 Methyl Glucose Trioleate

Cleansing
Not safe for Fungal Acne Icon

Steareth-4

Emulsifying

PEG-40 Hydrogenated Castor Oil

Emulsifying
Oil IconNot safe for Fungal Acne Icon

Undeceth-5

Emulsifying

Polyquaternium-7

Polyquaternium-10

Disodium EDTA

Trisodium Hedta

Phenoxyethanol

Preservative
Preservative Icon

Ethylhexylglycerin

Skin Conditioning

Chlorphenesin

Antimicrobial
Preservative Icon

Sorbic Acid

Preservative
Preservative Icon

Benzoic Acid

Masking
Preservative IconMay worsen Eczema Icon

Potassium Sorbate

Preservative
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

Lactobacillus Ferment

Skin Conditioning
Helps reduce Skin Redness IconGood for Barrier Repair Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Iodopropynyl Butylcarbamate

Preservative
Preservative Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Benzyl Benzoate

Antimicrobial
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Salicylate

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Hydroxycitronellal

Perfuming
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

Learn more about Disodium EDTA
Skin Conditioning

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Learn more about Ethylhexylglycerin
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Masking, Skin Conditioning, Tonic

Zingiber Officinale is more commonly known as ginger.

Ginger root has antioxidant, anti-inflammation, and antimicrobial properties.

The antioxidant properties help protect your body from free-radicals. Free-radicals are molecules that may damage your skin cells. As a result, ginger may help slow down signs of aging such as hyperpigmentation and wrinkles.

Studies show ginger inhibits the enzyme that breaks down collagen. It also helps with:

This ingredient has no negative side-effects and is safe to use unless one has a specific allergy to it.

Ginger originates from Southeast Asia but has spread throughout the world. It is now a common spice used in many cultures.

Learn more about Zingiber Officinale Root Extract

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