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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Pureology Pure Volume Shampoo versus Ouai Fine Hair Shampoo .

Published on November 26, 2023

Overview

What they are

These products are both cruelty-free and reef safe shampoos. They have a total of 10 ingredients in common

Suited For

They're both likely to be good for dry skin and brightening skin

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain common allergens and fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Shampoo American Brand United States
Shampoo American Brand United States

Shampoo

Detergent or soap for cleansing the hair.

Shampoo

Detergent or soap for cleansing the hair.

Price

Shop

Buy Pure Volume Shampoo

Starts at $37.00
Shop

Buy Fine Hair Shampoo

Starts at $32.00

Ingredient Info

Click any item below to learn more and view relevant ingredients.

Pureology Pure Volume Shampoo 35 ingredients

Ouai Fine Hair Shampoo 36 ingredients

alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Pureology Pure Volume Shampoo 35 ingredients

Ouai Fine Hair Shampoo 36 ingredients

Notable Ingredients

AHA
BHA
Vitamin E

Benefits

Hydrating (2)
Good For Oily Skin
Skin Texture
Reduces Large Pores (2)
Anti-Aging
Scar Healing (3)
Acne Fighting
Brightening (4)

Concerns

Drying (2)
Acne Trigger
Irritating (3)
Rosacea (4)
Eczema (5)

Benefits

Hydrating
Reduces Irritation
Brightening

Concerns

Drying (3)
May Worsen Oily Skin
Acne Trigger
Irritating (2)
Rosacea (3)
Eczema (3)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

Pureology Pure Volume Shampoo 35 ingredients

Ouai Fine Hair Shampoo 36 ingredients

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

Learn more about what what Com. / Irr. ratings are

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Cleansing
Community Rating: Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

Pureology Pure Volume Shampoo contains this as ingredient number 2.

Ouai Fine Hair Shampoo contains this as ingredient number 3.

2
What it does: Masking
Community Rating: Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride

Pureology Pure Volume Shampoo contains this as ingredient number 6.

Ouai Fine Hair Shampoo contains this as ingredient number 22.

3
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Pureology Pure Volume Shampoo contains this as ingredient number 11.

Ouai Fine Hair Shampoo contains this as ingredient number 7.

4
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid

Pureology Pure Volume Shampoo contains this as ingredient number 12.

Ouai Fine Hair Shampoo contains this as ingredient number 25.

5
What it does: Buffering
Community Rating: Mixed

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide

Pureology Pure Volume Shampoo contains this as ingredient number 13.

Ouai Fine Hair Shampoo contains this as ingredient number 26.

6
What it does: Masking, Preservative
Community Rating: Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate

Pureology Pure Volume Shampoo contains this as ingredient number 14.

Ouai Fine Hair Shampoo contains this as ingredient number 29.

7
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Pureology Pure Volume Shampoo contains this as ingredient number 22.

Ouai Fine Hair Shampoo contains this as ingredient number 15.

8
What it does: Perfuming, Solvent
Community Rating: Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene

Pureology Pure Volume Shampoo contains this as ingredient number 29.

Ouai Fine Hair Shampoo contains this as ingredient number 35.

9
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Pureology Pure Volume Shampoo contains this as ingredient number 33.

Ouai Fine Hair Shampoo contains this as ingredient number 30.

10
What it does: Preservative
Community Rating: Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate

Pureology Pure Volume Shampoo contains this as ingredient number 35.

Ouai Fine Hair Shampoo contains this as ingredient number 28.

Here's what our community thinks of the ingredients in these two products.

Pureology Pure Volume Shampoo 35 ingredients

Ouai Fine Hair Shampoo 36 ingredients

11% are loved or liked
9% have mixed ratings
63% are disliked or very disliked
17% have no rating yet
17% are loved or liked
6% have mixed ratings
50% are disliked or very disliked
28% have no rating yet

Usage

Here's some more info on how this product is used by our community.

When to use

Pureology Pure Volume Shampoo 35 ingredients

Ouai Fine Hair Shampoo 36 ingredients

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Reviews

Here's what our community thinks

Pureology Pure Volume Shampoo 35 ingredients

Pure Volume Shampoo hasn't been rated yet.
Rate it now

Ouai Fine Hair Shampoo 36 ingredients

3.0 /5
from 1 rating

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