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Overview

What they are

These products are both cruelty-free and reef safe conditioners. They have a total of 15 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and scar healing

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, common allergens, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ouai Thick Hair Conditioner
Ouai Thick Hair Conditioner
Conditioner
American Brand United States
Pureology Hydrate Conditioner
Pureology Hydrate Conditioner
Conditioner
American Brand United States

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Thick Hair Conditioner
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Cetearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 1
Fatty Alcohol  •  3 Concerns

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

2 Com. / 1 Irr.
Very Disliked Full details ->
Behentrimonium Chloride Preservative
Preservative

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Parfum Masking, Perfuming
Fragrance  •  2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

Very Disliked Full details ->
Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Panthenol Skin Conditioning
0 / 0
Helps reduce irritation

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

0 Com. / 0 Irr.
Hydrolyzed Keratin Humectant, Skin Conditioning

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Persea Gratissima Oil Skin Conditioning
0-3 / 0
Oil  •  Helps hydrate Dry Skin  •  Not safe for Fungal Acne

Persea Gratissima Oil is made by pressing dehydrated avocado fruit from the tree Persea gratissima, Lauraceae.

0-3 Com. / 0 Irr.
Disliked Full details ->
Althaea Officinalis Root Extract Skin Conditioning

Althaea Officinalis Root Extract is from a plant called the Marsh Mallow plant. This plant is indigenous to Europe, West Asia, and North Africa.

Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0
Silicon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
Very Disliked Full details ->
Amodimethicone
Silicon

Amodimethicone is a type of silicone.

Disliked Full details ->
Butyrospermum Parkii Butter Skin Conditioning
Helps hydrate Dry Skin  •  2 Concerns

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Very Disliked Full details ->
Polyquaternium-37

We don't have a description for Polyquaternium-37.

Dicaprylyl Carbonate Emollient, Skin Conditioning

Dicaprylyl Carbonate comes from carbonic acid and caprylyl alcohol, a fatty alcohol. It is an emollient and gives skin a velvet feel. The sources of Dicaprylyl Carbonate may be synthetic or from animals.

Lauryl Glucoside Cleansing

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

Divinyldimethicone/Dimethicone Copolymer

We don't have a description for Divinyldimethicone/Dimethicone Copolymer.

Unknown Full details ->
C11-15 Pareth-7 Emulsifying

We don't have a description for C11-15 Pareth-7.

Unknown Full details ->
Laureth-9 Emulsifying

We don't have a description for Laureth-9.

Unknown Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Trideceth-12 Emulsifying

We don't have a description for Trideceth-12.

Unknown Full details ->
C12-13 Pareth-23 Cleansing, Emulsifying

We don't have a description for C12-13 Pareth-23.

Unknown Full details ->
C12-13 Pareth-3 Emulsifying

We don't have a description for C12-13 Pareth-3.

Unknown Full details ->
Dimethiconol Emollient, Moisturising

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

Disliked Full details ->
Propoxytetramethyl Piperidinyl Dimethicone
Silicon

Propoxytetramethyl Piperidinyl Dimethicone is a type of silicone.

Unknown Full details ->
Trideceth-6 Emulsifying

We don't have a description for Trideceth-6.

Unknown Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E  •  Antioxidant  •  4 Benefits  •  May cause irritation

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Isopropyl Alcohol Solvent
0 / 0
Alcohol  •  5 Concerns

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very Disliked Full details ->
Guar Hydroxypropyltrimonium Chloride Skin Conditioning

This ingredient is derived from guar gum.

Citric Acid Buffering, Masking
AHA  •  4 Benefits  •  2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Sodium Chloride Masking
3 Concerns

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very Disliked Full details ->
Sorbitan Oleate Emulsifying
3 / 0
2 Concerns

Sorbitan Oleate is created from compounds in oleic acid and sorbitol. It is used to stabilize a product by preventing ingredients from separating.

3 Com. / 0 Irr.
Very Disliked Full details ->
Sodium Hydroxide Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

Acetic Acid Buffering, Masking

Acetic Acid is created during the process of fermenting ethanol. It is used to help adjust the pH of cosmetics.

Disliked Full details ->
Sodium Acetate Buffering, Masking

We don't have a description for Sodium Acetate.

Unknown Full details ->
Phenoxyethanol Preservative
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Potassium Sorbate Preservative
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked Full details ->
Benzyl Salicylate Perfuming, UV Absorber
Fragrance  •  EU Allergen

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

Very Disliked Full details ->
Limonene Perfuming, Solvent
Fragrance

Limonene is a fragrance that adds scent and taste to a formulation.

Very Disliked Full details ->
Hexyl Cinnamal Perfuming
Fragrance  •  EU Allergen

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

Very Disliked Full details ->
Hydrate Conditioner
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Cetearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 1
Fatty Alcohol  •  3 Concerns

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

2 Com. / 1 Irr.
Very Disliked Full details ->
Amodimethicone
Silicon

Amodimethicone is a type of silicone.

Disliked Full details ->
Behentrimonium Chloride Preservative
Preservative

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Cetyl Esters Emollient, Skin Conditioning
1 / 1
Not safe for Fungal Acne

Cetyl Esters is a synthetic wax made up of mostly fatty acids and fatty alcohols. It is strcturally similar to wax taken from whales.

1 Com. / 1 Irr.
Very Disliked Full details ->
Isopropyl Alcohol Solvent
0 / 0
Alcohol  •  5 Concerns

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very Disliked Full details ->
Mentha Arvensis Leaf Oil Masking
Oil

Mentha Arvensis Leaf Oil is an oil.

Unknown Full details ->
Phenoxyethanol Preservative
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Parfum Masking, Perfuming
Fragrance  •  2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

Very Disliked Full details ->
Trideceth-6 Emulsifying

We don't have a description for Trideceth-6.

Unknown Full details ->
Helianthus Annuus Seed Oil Emollient, Masking, Skin Conditioning
0 / 0
Oil  •  Helps hydrate Dry Skin  •  2 Concerns

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

0 Com. / 0 Irr.
Disliked Full details ->
Glycine Soja Oil Emollient, Skin Conditioning
3 / 0
Oil  •  Not safe for Fungal Acne

Glycine Soja Oil comes from the soybean. Glycine Soja is native to eastern Asia.

3 Com. / 0 Irr.
Very Disliked Full details ->
Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E  •  Antioxidant  •  4 Benefits  •  May cause irritation

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Panthenol Skin Conditioning
0 / 0
Helps reduce irritation

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

0 Com. / 0 Irr.
Butyrospermum Parkii Butter Skin Conditioning
Helps hydrate Dry Skin  •  2 Concerns

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Very Disliked Full details ->
Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Simmondsia Chinensis Butter Skin Conditioning
Not safe for Fungal Acne

Simmondsia Chinensis Butter isn't fungal acne safe.

Disliked Full details ->
Limonene Perfuming, Solvent
Fragrance

Limonene is a fragrance that adds scent and taste to a formulation.

Very Disliked Full details ->
Helianthus Annuus Seed Extract Skin Conditioning

Helianthus Annuus Seed Extract comes from sunflower seeds.

Unknown Full details ->
Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol Skin Conditioning

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol.

Unknown Full details ->
Chlorhexidine Dihydrochloride Antimicrobial, Preservative
Preservative

Chlorhexidine Dihydrochloride is a preservative.

Unknown Full details ->
Camellia Sinensis Leaf Extract Antimicrobial, Antioxidant, Astringent
Antioxidant  •  5 Benefits

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Rosmarinic Acid Antioxidant, Soothing
Antioxidant

Rosmarinic Acid is an antioxidant.

Unknown Full details ->
Salvia Officinalis Leaf Extract Cleansing, Skin Conditioning, Tonic

We don't have a description for Salvia Officinalis Leaf Extract.

Unknown Full details ->
Salvia Officinalis Oil Masking, Tonic
Oil

Salvia Officinalis Oil is an oil.

Disliked Full details ->
Pinus Pinaster Leaf Extract Skin Conditioning

We don't have a description for Pinus Pinaster Leaf Extract.

Unknown Full details ->
Hydrolyzed Soy Protein Humectant, Skin Conditioning

We don't have a description for Hydrolyzed Soy Protein.

Disliked Full details ->
Benzophenone-4 UV Absorber, UV Filter
Chemical UV Filter

Benzophenone-4 is a water-soluble chemical sunscreen.

Very Disliked Full details ->
Linalool Perfuming
Fragrance  •  2 Concerns

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Very Disliked Full details ->
Pentylene Glycol Skin Conditioning, Solvent

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

Wheat Amino Acids Skin Conditioning, Skin Protecting, Soothing

We don't have a description for Wheat Amino Acids.

Disliked Full details ->
Sodium Chloride Masking
3 Concerns

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very Disliked Full details ->
Mentha Piperita Extract Cleansing, Masking, Refreshing

We don't have a description for Mentha Piperita Extract.

Very Disliked Full details ->
Ascorbic Acid Antioxidant, Buffering, Masking
Vitamin C  •  Antioxidant  •  6 Benefits

Ascorbic Acid is is pure Vitamin C. This form makes up the largest amount of vitamin C found naturally in our skin.

Potassium Sorbate Preservative
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked Full details ->
Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

Disliked Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Emulsifying, Emulsion Stabilising
Very Disliked

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.

Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.

Learn more about Cetearyl Alcohol
Preservative
Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Antimicrobial, Emulsifying, Preservative
Liked

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.

Skin Conditioning
Loved

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

lt is a humectant, meaning that it helps the skin attract and retain moisture.

Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

Learn more about Panthenol
Disliked

Amodimethicone is a type of silicone.

Skin Conditioning
Very Disliked

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Emollients help soothe and soften your skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

Shea butter is rich in antioxidants. Antioxidants help fight free-radicals, or molecules that may harm the body. It is also full of fatty acids including stearic acid and linoleic acid. These acids help replenish the skin and keep skin moisturized.

While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.

Shea butter may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Learn more about Butyrospermum Parkii Butter
Emulsifying

We don't have a description for Trideceth-6.

Antioxidant, Masking, Skin Conditioning
Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Solvent
Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Masking
Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Preservative
Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate
Perfuming, Solvent
Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

Thick Hair Conditioner
11
3
17
9
liked
mixed
disliked
not rated
Hydrate Conditioner
7
2
20
8
liked
mixed
disliked
not rated

When to use

12 Routines
67% use in am
33% use in pm
83% use every day
6 Routines
17% use in am
83% use in pm
50% use every day