Serum
Serum
British United Kingdom
Japanese Japan

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Dipropylene Glycol

Humectant

Potassium Methoxysalicylate

Bleaching

Dimethicone

Emollient
1 / 0 Silicon IconGood for Scar Healing Icon

Behenyl Alcohol

Emollient
Fatty Alcohol Icon

Triethylhexanoin

Masking

Diphenylsiloxy Phenyl Trimethicone

Skin Conditioning
Silicon Icon

Talc

Abrasive
1 / 0 Exfoliant Icon

Batyl Alcohol

Emollient

Diisostearyl Malate

Emollient

Phenoxyethanol

Preservative
Preservative Icon

PEG-6

Humectant

PEG-32

Humectant

Behenic Acid

Cleansing
0 / 0 Helps hydrate Dry Skin IconNot safe for Fungal Acne Icon

PEG-60 Glyceryl Isostearate

Not safe for Fungal Acne Icon

PEG-10 Dimethicone

Skin Conditioning
Silicon Icon

Sodium Metaphosphate

Buffering

Disodium EDTA

Tocopheryl Acetate

Antioxidant
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon

PEG/PPG-17/4 Dimethyl Ether

Skin Conditioning

Phytosteryl/Octyldodecyl Lauroyl Glutamate

Skin Conditioning

Silica

Abrasive
Exfoliant IconGood for Oily Skin IconGood for Minimizing Pores Icon

Sodium Citrate

Buffering

Alumina

Abrasive
Exfoliant Icon

Potassium Hydroxide

Buffering

Succinoglycan

Skin Conditioning

PEG/PPG-14/7 Dimethyl Ether

Skin Conditioning

Dipotassium Glycyrrhizate

Humectant
Helps reduce irritation IconHelps reduce Skin Redness Icon

2-O-Ethyl Ascorbic Acid

Skin Conditioning
Vitamin C IconHelps brighten skin IconGood for Minimizing Pores IconGood for Skin Texture Icon

Xanthan Gum

Emulsifying

CI 77891

Cosmetic Colorant

Alcohol

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Caffeine

Skin Conditioning
Helps with Anti-Aging IconHelps reduce irritation Icon

Sodium Metabisulfite

Antioxidant
Preservative IconAntioxidant Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Citronellol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Geraniol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Angelica Keiskei Leaf/Stem Extract

Skin Conditioning

Crataegus Monogyna Flower Extract

Skin Conditioning

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Cellulose

Absorbent
Good for Oily Skin Icon

Pancratium Maritimum Extract

Bleaching

Rehmannia Chinensis Root Extract

Skin Conditioning

Artemisia Princeps Leaf Extract

Skin Conditioning

Prunus Yedoensis Leaf Extract

Skin Conditioning

Ziziphus Jujuba Fruit Extract

Skin Conditioning

Pyrola Incarnata Extract

Skin Conditioning

Potentilla Erecta Root Extract

Skin Conditioning

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone
Humectant, Masking, Solvent

Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.

This ingredient helps:

Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.

As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.

Studies show Dipropylene Glycol is considered safe to use in skincare.

Learn more about Dipropylene Glycol
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.

Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.

Using high concentrations of Potassium Hydroxide have shown to irritate the skin.

Learn more about Potassium Hydroxide
Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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