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Shampoo
Japanese Japan
Japanese Japan

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Sodium C14-16 Olefin Sulfonate

Cleansing
May cause irritation IconMay worsen Keratosis Pilaris Icon

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Rosacea Icon

Cocamide Methyl Mea

Foam Boosting
Coconut Derived Icon

Tea-Cocoyl Glutamate

Cleansing
Coconut Derived Icon

Steardimonium Hydroxypropyl Hydrolyzed Keratin

Skin Conditioning

Propanediol

Solvent
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Gamma-Docosalactone

Skin Conditioning

Quaternium-33

Dipropylene Glycol

Humectant

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Alanine

Masking
Helps hydrate Dry Skin Icon

Hydroxyproline

Skin Conditioning

Hydrolyzed Honey Protein

Skin Conditioning

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Keratin

Skin Conditioning

Hydrolyzed Conchiolin Protein

Skin Conditioning

Prunus Domestica Seed Extract

Emollient

Malus Domestica Fruit Cell Culture Extract

Skin Conditioning

Collagen

Moisturising
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Hydroxypropyltrimonium Hyaluronate

Helps hydrate Dry Skin Icon

Rhododendron Ferrugineum Leaf Cell Culture Extract

Skin Conditioning

Ceramide AP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Isomalt

Humectant

Polyquaternium-10

Hydrolyzed Keratin

Humectant
Helps hydrate Dry Skin Icon

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Cetearamidoethyl Diethonium Hydrolyzed Rice Protein

Isononyl Isononanoate

Emollient

Isostearoyl Hydrolyzed Keratin

Cleansing

Pouteria Sapota Seed Oil

Emollient
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sclerocarya Birrea Seed Oil

Humectant
Oil IconHelps hydrate Dry Skin IconBad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconNot safe for Fungal Acne Icon

Theobroma Grandiflorum Seed Butter

Skin Conditioning
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Mangifera Indica Seed Oil

Emollient
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Glycine Soja Sterols

Emollient
0 / 0 Helps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Ceramide Ng

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Argania Spinosa Kernel Oil

Emollient
Oil IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Dark Spots IconGood for Barrier Repair IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Ceramide Ag

Humectant
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide EOP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Bis-Ethoxydiglycol Cyclohexane 1,4-Dicarboxylate

Emollient

Carapa Guaianensis Seed Oil

Skin Conditioning
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Adansonia Digitata Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Opuntia Ficus-Indica Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sodium Chloride

Masking

Argania Spinosa Sprout Cell Extract

Skin Conditioning

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Xanthan Gum

Emulsifying

Sodium Cocoamphoacetate

Cleansing

Sodium Methyl Cocoyl Taurate

Cleansing
Coconut Derived Icon

Myristamine Oxide

Cleansing

Potassium Cocoyl Hydrolyzed Keratin

Skin Conditioning
Coconut Derived Icon

Lecithin

Emollient
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Quaternium-18

Surfactant

Behentrimonium Chloride

Preservative
Preservative Icon

PEG-7 Glyceryl Cocoate

Emulsifying
Coconut Derived IconCan worsen Dry Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconNot safe for Fungal Acne Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps brighten skin IconHelps reduce Skin Redness IconGood for Dark Spots IconGood for Barrier Repair Icon

Disodium EDTA

Chelating

Sodium Benzoate

Masking
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Caramel

Cosmetic Colorant

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Curls 100% Soft 100%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Skin Conditioning

Ceramide NG is a type of Ceramide. The NG stands for a sphinganine base.

Ceramides are intercellular lipids naturally found in our skin that bonds dead skin cells together to create a barrier. They are known for their ability to hold water and thus are a great ingredient for dry skin.

Ceramides are an important building block for our skin barrier. A stronger barrier helps the skin look more firm and hydrated. By bolstering the skin ceramides act as a barrier against irritating ingredients. This can help with inflammation as well.

If you would like to eat ceramides, sweet potatoes contain a small amount.

Read more about other common types of ceramides here:
Ceramide AP
Ceramide EOP
Ceramide NP

Learn more about Ceramide Ng
Buffering, Chelating, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Rosacea skin has a lower threshold for acids generally, with 62.5% of rosacea subjects in one study reacting to lactic acid in a sting test. This is why we mark citric acid as a potential rosacea trigger.

However, this ingredient shows up as a pH adjuster or chelator at roughly 0.1-1% in many products. These low levels are unlikely to be an issue for rosacea skin and becomes a potential trigger at exfoliating concentrations (20%). Because everybody's skin is unique, we recommend a patch test if you are unsure.

Learn more about Citric Acid
Foam Boosting, Surfactant

We don't have a description for Cocamide Methyl Mea yet.

Cleansing, Foam Boosting, Surfactant

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

For haircare friends: this ingredient is not a silicone.

Learn more about Polyquaternium-10
Cleansing, Foaming, Surfactant

We don't have a description for Sodium Cocoamphoacetate yet.

Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Cleansing, Foaming, Surfactant

Sodium Methyl Cocoyl Taurate is a gentle, coconut-derived cleansing surfactant. It's most commonly found in "sulfate-free" cleansers.

As a taurate, it belongs to a class of anionic surfactants prized for being efficient at cleansing without harshness, good performance in hard water, stability across a wide pH range, and easily biodegradable.

It is able to lift away oil and grime and make a nice lather without stripping your skin, so it's a good pick for sensitive skin.

Safety-wise, it has a good record. The CIR Expert Panel has concluded this ingredient to be safe in cosmetics and concentrations go up to 11% in leave-on products or 13% in rinse-off products.

Despite being derived from coconut oil, this ingredient is fungal acne safe. It's a water-soluble surfactant with no fatty oils or esters left intact on skin for the Malassezia yeast to feed.

Learn more about Sodium Methyl Cocoyl Taurate
Humectant, Skin Conditioning

Sodium PCA (the salt of PCA) is one of the most well-established humectants in skincare.

Why is it so special? Your skin already makes it naturally; it's a natural component of your skin's Natural Moisturizing Factor (NMF), or the mix of water-binding compounds inside your skin cells that keeps things soft and hydrated.

As a cosmetic ingredient, it grabs water and holds it in the upper layers of skin to smooth roughness and ease dehydration.

There's some clinical support for the NMF approach with a study showing that a cream built to mimic the skin's NMF significantly boosted hydration.

Safety-wise, this ingredient non-irritating, non-comedogenic, and non-phototoxic in testing, with minimal skin absorption.

It also works really well with other hydrators like glycerin or hyaluronic acid, and typical usage is somewhere between 0.2-4%.

Learn more about Sodium PCA
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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