This brightening serum is formulated around Hippophae Rhamnoides Fruit Extract and 3-O-Ethyl Ascorbic Acid to brighten dull-looking skin and fade the look of dark spots.
This hydrating serum is formulated around Niacinamide and Oryza Sativa Extract to hydrate skin and strengthen the skin barrier.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
No concerns
Ingredients Side-by-side
Water
Skin ConditioningHippophae Rhamnoides Fruit Extract
Skin Conditioning3-O-Ethyl Ascorbic Acid
Skin ConditioningPanthenol
Skin Conditioning1,2-Hexanediol
Skin ConditioningAscorbic Acid
AntioxidantTocopherol
AntioxidantNiacin
SmoothingPantothenic Acid
Skin ConditioningThiamine Hcl
MaskingRiboflavin
Cosmetic ColorantPyridoxine
Skin ConditioningFolic Acid
Skin ConditioningBiotin
AntiseborrhoeicButylene Glycol
HumectantNiacinamide
SmoothingDipropylene Glycol
HumectantPropanediol
SolventPolyglyceryl-10 Laurate
Skin ConditioningSodium Hyaluronate
HumectantHydroxypropyltrimonium Hyaluronate
Sodium Acetylated Hyaluronate
HumectantHydrolyzed Hyaluronic Acid
HumectantHyaluronic Acid
HumectantSodium Hyaluronate Crosspolymer
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningPotassium Hyaluronate
Skin ConditioningDipotassium Glycyrrhizate
HumectantCarbomer
Emulsion StabilisingTromethamine
BufferingXanthan Gum
EmulsifyingAmmonium Acryloyldimethyltaurate/Vp Copolymer
Ethylhexylglycerin
Skin ConditioningAdenosine
Skin ConditioningDisodium EDTA
Citrus Aurantium Dulcis Peel Oil
MaskingMelia Azadirachta Leaf Extract
Skin ConditioningMelia Azadirachta Flower Extract
Skin ConditioningCoccinia Indica Fruit Extract
Skin ConditioningSolanum Melongena Fruit Extract
Skin ConditioningOcimum Sanctum Leaf Extract
Skin ConditioningCurcuma Longa Root Extract
AntioxidantCorallina Officinalis Extract
Skin ConditioningAllantoin
Skin ConditioningTaurine
BufferingLimonene
PerfumingWater, Hippophae Rhamnoides Fruit Extract, 3-O-Ethyl Ascorbic Acid, Panthenol, 1,2-Hexanediol, Ascorbic Acid, Tocopherol, Niacin, Pantothenic Acid, Thiamine Hcl, Riboflavin, Pyridoxine, Folic Acid, Biotin, Butylene Glycol, Niacinamide, Dipropylene Glycol, Propanediol, Polyglyceryl-10 Laurate, Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Dipotassium Glycyrrhizate, Carbomer, Tromethamine, Xanthan Gum, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Ethylhexylglycerin, Adenosine, Disodium EDTA, Citrus Aurantium Dulcis Peel Oil, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Solanum Melongena Fruit Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa Root Extract, Corallina Officinalis Extract, Allantoin, Taurine, Limonene
Oryza Sativa Bran Water
MaskingDipropylene Glycol
HumectantGlycerin
HumectantMethylpropanediol
SolventWater
Skin ConditioningButylene Glycol
HumectantMethyl Gluceth-10
EmulsifyingNiacinamide
Smoothing1,2-Hexanediol
Skin ConditioningPanthenol
Skin ConditioningHydroxyethyl Urea
HumectantPentylene Glycol
Skin ConditioningSodium Polyacrylate
AbsorbentOryza Sativa Extract
AbsorbentCaprylic/Capric Triglyceride
MaskingCarbomer
Emulsion StabilisingHydrogenated Lecithin
EmulsifyingEthylhexylglycerin
Skin ConditioningPolyquaternium-51
Skin ConditioningAdenosine
Skin ConditioningAllantoin
Skin ConditioningSodium Phytate
Xanthan Gum
EmulsifyingCeramide NP
Skin ConditioningSodium Hyaluronate
HumectantAlpha-Arbutin
AntioxidantAngelica Keiskei Extract
AntioxidantCorchorus Olitorius Leaf Extract
Skin ConditioningDioscorea Japonica Root Extract
Skin ConditioningHibiscus Esculentus Fruit Extract
Skin ConditioningNelumbo Nucifera Root Extract
Skin ConditioningBeta-Glucan
Skin ConditioningTocopherol
AntioxidantDefatted Rice Bran Extract
AntioxidantArbutin
AntioxidantZinc Stearate
Cosmetic ColorantDefatted Rice Bran
Skin ConditioningOryza Sativa Bran
AbrasiveHydrolyzed Rice Protein
Skin ConditioningOryza Sativa Seed Protein
AntioxidantHoney Extract
HumectantHyaluronic Acid
HumectantHydrolyzed Hyaluronic Acid
HumectantOryza Sativa Bran Water, Dipropylene Glycol, Glycerin, Methylpropanediol, Water, Butylene Glycol, Methyl Gluceth-10, Niacinamide, 1,2-Hexanediol, Panthenol, Hydroxyethyl Urea, Pentylene Glycol, Sodium Polyacrylate, Oryza Sativa Extract, Caprylic/Capric Triglyceride, Carbomer, Hydrogenated Lecithin, Ethylhexylglycerin, Polyquaternium-51, Adenosine, Allantoin, Sodium Phytate, Xanthan Gum, Ceramide NP, Sodium Hyaluronate, Alpha-Arbutin, Angelica Keiskei Extract, Corchorus Olitorius Leaf Extract, Dioscorea Japonica Root Extract, Hibiscus Esculentus Fruit Extract, Nelumbo Nucifera Root Extract, Beta-Glucan, Tocopherol, Defatted Rice Bran Extract, Arbutin, Zinc Stearate, Defatted Rice Bran, Oryza Sativa Bran, Hydrolyzed Rice Protein, Oryza Sativa Seed Protein, Honey Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid
Reviews
Alternatives
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Adenosine is a purine nucleoside that your body already makes in every cell. In skincare, it acts mainly as a skin conditioning and anti-aging agent.
The way it works is fairly well mapped out:
Your skin has cells called fibroblasts that build collagen (the stuff that keeps skin firm and smooth). Adenosine basically flips a switch on these cells that tells them to get to work making more collagen and other proteins. These cells slow down on their own as skin ages, so Adenosine helps give them a little nudge to keep going.
The clinical backing is pretty solid too.
A blind, randomized, placebo-controlled trial of 126 women aged 45-65 tested a 0.1% cream twice daily and found real improvements in crow's feet and frown lines using a precise 3D skin-mapping technique; these changes showed up by week 3 and held at 2 months.
A later study using Adenosine-loaded dissolving microneedle patches reported gains in wrinkle depth, dermal density, elasticity, and hydration.
On concentrations, South Korea's Ministry of Food and Drug Safety has set 0.04% as the approved functional anti-wrinkle level. You'll typically see this ingredient used somewhere in the 0.04-0.1% range since it works at low doses.
This ingredient has been found safe for cosmetics with the data showing no irritation or sensitization.
Overall, this is a great ingredient for any anti-aging routine and has no photosensitizing effect, so it suits both AM and PM use.
Learn more about AdenosineAllantoin is a soothing ingredient known for its protective and moisturizing properties; it's basically a quiet workhorse ingredient you can find in a huge range of cosmetics.
Though it can be derived from the comfrey plant, allantoin is produced synthetically for cosmetic products to ensure purity.
Research shows it can encourage your skin cells to turn over and renew by stimulating keratinocyte and fibroblast proliferation.
It also has mild keratolytic properties to help loosen and shed dead skin cells without being harsh.
Studies also suggest allantoin can help calm inflammation by dialing down some of the chemical signals your skin sends out when it is irritated.
This ingredient is typically used in the 0.1-0.5% range, and the FDA recognizes it as a skin protectant in OTC products up to 2%.
Overall, allantoin is a wonderful addition to most routines; it is stable across a wide pH range (~4-8), works well with other ingredients, and is considered non-sensitizing/non-irritating.
Fun fact: Allantoin is naturally occurring in comfrey root, beets, chamomile, and wheat sprouts. Our bodies even produce it as a byproduct of uric acid metabolism.
Learn more about AllantoinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerDipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinHyaluronic acid (HA) is a glycosaminoglycan (basically a long sugar chain) that your skin already makes on its own. In your skin, HA lives in the extracellular matrix and acts as the body's moisture reservoir.
Topically, HA is a humectant that binds water and helps skin look more plump, smooth, and hydrated.
The only catch is that HA isn't a single thing; it actually comes in a wide range of molecular weights (~50 - 2,000+ kDA) and size matters.
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
This is why the best HA serums blend the two sizes together so you get the best of both worlds.
The majority of cosmetic HA is produced by bacterial fermentation, typically using Streptococcus or Bacillus strains. Typical use levels in skincare sit around 0.1-2%.
A clinical study using a 0.2% low-molecular weight HA gel showed improvement in facial seborrheic dermatitis with excellent tolerance.
These are some other common types of Hyaluronic Acid:
Learn more about Hyaluronic AcidHydrolyzed Hyaluronic Acid is hyaluronic acid (HA) that is broken down into lower molecular weight fragments.
It's a humectant that pulls and holds water in the skin to help with hydration, plumpness, and reduce transepidermal water loss.
Because hydrolyzed hyaluronic acid is smaller in size, it can slip past your outermost layer of skin more easily than full-sized HA.
Most formulations will combine all sizes to get the best of both worlds.
Typical usage levels range from 0.01-1%. Any percentage higher than 2% might become goopy and tacky.
Learn more about Hydrolyzed Hyaluronic AcidNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum