Point Of View Amp It Amplifying Lip Ampoule

Point Of View Amp It Amplifying Lip Ampoule

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Overview

What it is

Lip moisturizer with 27 ingredients that contains ceramides, exfoliants, hyaluronic acid and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, scar healing and dark spots

Free From

It doesn't contain any harsh alcohols, parabens, silicones or sulfates

Fun facts

Point Of View is from United States. This product is used in 14 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Ingredients List

Key Ingredients

Benefits

Concerns

Ingredients Explained

Emollient, Skin Conditioning

This ingredient is lipid-based synthetic skin-conditioning agent derived from adipic acid and a mixture of fatty acids. It is often called a lanolin substitute.

As an emollient, it helps soften and hydrate the skin. Emollients create a barrier on the skin to trap moisture in.

Due to its fatty acid base, it may not be Malassezia folliculitis safe.

Learn more about Bis-Diglyceryl Polyacyladipate-2
Emollient, Skin Conditioning

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Hydrogenated Polyisobutene is often used as a mineral oil replacement.

Learn more about Hydrogenated Polyisobutene

Polybutene is used to help control the viscosity of a product. This just means it helps adjusts the texture.

It is a polymer and does not get absorbed into the skin due to its large size.

Studies found this ingredient did not irritate skin in concentrations below 15%.

Learn more about Polybutene

This ingredient is also known as cupuacu butter. It is a plant butter made from the seeds of the cupuacu fruit and has skin conditioning properties.

Like other botanic butters, cupuacu butter works by reducing moisture loss and improving skin smoothness. Some research suggests it has an unusually high ability to interact with water in lab testing, which may help explain why products containing it can feel deeply hydrating.

Overall, this ingredient is well tolerated. However, those with very oily or clog-prone skin might prefer it in lighter formulations or lower concentrations.

Due to its fatty acid content, this ingredient may not be Malassezia folliculitis, or fungal acne, safe.

Please note: Fungal acne is not caused by pore clogging. It is caused by an overgrowth of the Malassezia yeast on the skin. This yeast feeds on certain fatty acids.

Learn more about Theobroma Grandiflorum Seed Butter
Skin Conditioning

This ingredient is also known as shea butter. It is a plant-derived extract from the nuts of the Africa shea tree and one of the most well-studied emollients.

Because it has a high concentration of fatty acids (primarily oleic, stearic, and linoleic) it is able to form a protective barrier on the skin's surface. This helps seal in moisture and prevents transepidermal water loss (TEWL).

In vitro research found an increase in skin hydration by 58% and a decrease in TEWL by 37.8% after 24 hours of applying this ingredient (pretty impressive for a single ingredient!).

Besides hydration, shea butter also contains triterpenes that have anti-inflammatory potential. In particule, lupeol cinnamate has shown the highest anti-inflammatory activity in vivo.

Shea butter also contains vitamins A and E which may contribute to antioxidant activity.

While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.

This ingredient may not be fungal acne safe because its fatty acids fall within the C11-C24 range that the Malassezia yeast can metabolize.

Learn more about Butyrospermum Parkii Butter
Emulsion Stabilising

Microcrystalline Wax is derived from petroleum through a de-oiling process, then highly refined and purified before use in cosmetics.

In skincare formulations, it is used to improve texture and create a smooth, even consistency. It also helps stabilize products by preventing ingredients from separating.

Ethylhexyl Palmitate, also known as octyl palmitate, is created from 2-ethylhexyl alcohol and palmitic acid. It is a fatty acid ester.

The fatty acid content of Ethylhexyl Palmitate makes it an emollient. Emollients help soften and hydrate your skin by trapping moisture within.

Ethylhexyl Palmitate is also used to help improve the texture of cosmetics. It helps other ingredient dissolve in products and help disperse ingredients more evenly.

You'll likely find this ingredient in sunscreen, as it is often used to mix UV-blocking ingredients such as avobenzone and ethylhexyl triazone.

It can also help stabilize the fragrances in a product as a fragrance fixative.

Ethylhexyl Palmitate can be used to substitute mineral oil.

Due to its high fatty acid content, it may not be fungal-acne safe.

Learn more about Ethylhexyl Palmitate
Abrasive, Emulsion Stabilising, Masking

Synthetic Wax is created from fossil fuels such as natural gas. It is used to enhance texture, adjust pH, and as an occlusive.

It may also be used as an abrasive ingredient to exfoliate the skin.

Synthetic Wax may not be fungal acne safe.

Learn more about Synthetic Wax
Skin Conditioning

Though this ingredient might sound like a juicy fruit extract, it's actually the fat pressed from the mango seed kernel (or the pit). In skincare, it behaves more like shea butter and cocoa butter than like a plant active.

The fatty acid makeup of mango seed butter makes it special; it's typically rich in stearic acid and oleic acid, with small amounts of palmitic and linoleic acid. This combo helps it melt on skin, feel creamy, and leave behind a protective "seal" that slows down water loss.

It also contains a small amount of "extras" like tocopherols (vitamin E) and phytosterols, which are often used to support skin soothing.

Due to its fatty acid content, this ingredient may not be fungal acne safe.

Learn more about Mangifera Indica Seed Butter
Humectant, Skin Conditioning

Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.

In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

Learn more about Sodium Hyaluronate
Skin Conditioning

Ceramide AP is is a skin-identical lipid that mimics what your skin already makes naturally. Ceramides help maintain epidermal integrity and barrier function.

You'll often see this ingredient paired with other ceramides (like ceramide NP), cholesterol, or fatty acids because this combination best mimics the natural lipid mix your skin already has.

The skin's ability to produce ceramides gets disrupted in skin conditions like eczema. This in turn weakens the skin barrier and applying ceramides topically has been shown to replenish what's been lost to restore barrier function.

Most of the studies with Ceramide AP test it as part of a multi-ceramide complex; studies reinforce ceramide AP's role in rebalancing ceramides in skin and improving skin hydration.

Learn more about Ceramide AP
Skin Conditioning

Pomegranate flower extract has skin conditioning properties.

According to analysis of the flower, it is rich in the triterpenes ursolic acid and oleanolic acid.

Triterpenes are chemical compounds found in various plants such as pomegranates, apples, basil, and rosemary. They have been shown to have anti-inflammatory and antioxidant properties.

The flowers also contain gallic acid and ellagic acid, two types of polyphenols. They possess antioxidant, anti-inflammatory, and antimicrobial properties.

A study from 2017 found pomegranate flower to help heal scars and wounds in rats. Another study from 2020 found this ingredient to help decrease lip wrinkles and increase lip volume.

This ingredient also showed positive effects on dandruff removal in a study from 2015.

Learn more about Punica Granatum Flower Extract
Emollient, Skin Conditioning

Jojoba oil is one of the most well-studied plant-derived ingredients in cosmetics. It is an emollient with a special structure.

Because it is made up of 97-98% wax esters, it closely mirrors the linear monoesters found in human sebum. This makes it skin compatible, non-greasy, and lightweight.

Unlike other plant oils, jojoba wax doesn't easily penetrate skin. It mostly works in the uppermost layers as an emollient. This just means it forms a light barrier on the skin to help retain moisture.

Formulations with jojoba esters up to 90% reduced transepidermal water loss (TEWL) and increased barrier recovery by 81% (outperforming bisabolol at 47%).

Besides barrier support, the science also suggests jojoba to have anti-inflammatory effects and potential applications for skin infections, aging, and wound healing.

Fun fact: Indigenous cultures have used jojoba as a moisturizer and to help treat burns for centuries.

Due to its fatty acid content, Jojoba oil may not be fungal acne safe.

Learn more about Simmondsia Chinensis Seed Oil

Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.

As an emulsifier, it helps stabilize products by preventing oils and water from separating.

This ingredient may not be Malassezia folliculitis, or fungal acne safe.

Learn more about Polyglyceryl-3 Diisostearate
Emollient, Skin Conditioning

You may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.

The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.

Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).

Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.

Learn more about Argania Spinosa Kernel Oil
Skin Conditioning, Skin Protecting

This ingredient is a mixture of jojoba oil and macadamia seed esters.

The cool thing about this ingredient is that it is part of L22, a patented lipid compound designed to mimic a young adult's skin surface lipid profile.

Because this ingredient mimics the natural oils in your skin, it helps keep your barrier healthy and hydrated.

The manufacturer's tests found:

Learn more about Jojoba Oil/Macadamia Seed Oil Esters
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

This ingredient is a form of glycerin with emulsifying and emollient properties.

As an emulsifier, this ingredient helps keep products together while adding a thick texture. The manufacturer states this ingredient has emollient properties. Emollients help keep the skin hydrated by trapping moisture in.

Polyglyceryl-2 Triisostearate is created by reacting diglycerin and isostearic acid. Due to the isostearic acid base, it may not be safe for Malassezia or fungal acne.

Learn more about Polyglyceryl-2 Triisostearate
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.

It is used to help stabilize other antioxidants or prevent the color from changing in a product.

As an antioxidant, it helps fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Thus, antioxidants may reduce the signs of aging.

This ingredient is oil-soluble.

Learn more about Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
Skin Conditioning

This ingredient comes from Hydroxystearic Acid, a fatty acid, and glycerin. It is used to thicken oils.

Due to its fatty acid content, it is a natural emollient.

Creating trihydroxystearin involves using a chemical reaction between hydrogen and castor oil.

This ingredient may not be Malassezia folliculitis safe.

Learn more about Trihydroxystearin
Masking

Linalyl Acetate is the acetate ester of linalool and can be naturally found in many flowers and spice plants.

This ingredient is often used to add a scent or mask an unpleasant one in products.

Linalyl acetate is mildly toxic to humans and toxic to fish.

Learn more about Linalyl Acetate
Masking, Perfuming

Terpineol is a fragrance. It can cause irritation.

Dimethyl Phenylethyl Carbinyl Acetate is a fragrance.

Masking

Vanillin is the main compound of the vanilla bean. It is naturally occuring but can also be artificially created.

This ingredient exhibits antioxidant properties but is also a known skin-irritant.

Vanillism is the term of contact-dermatitis associated with the vanilla plant. The sap of the vanilla plant triggers skin irritation, swelling, and redness.

Learn more about Vanillin
Cosmetic Colorant

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.

This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.

It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.

Learn more about CI 15850

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Where it's from

Point Of View is a American brand

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· Updated May 12, 2025 Added by anemone