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Updated on January 31, 2024

Overview

What they are

These products are both cruelty-free and reef safe concealers. They have a total of 9 ingredients in common

Cool Features

They both contain hyaluronic acid and Vitamin E

Suited For

They're both likely to be good for dry skin and brightening skin

Free From

They both do not contain any harsh alcohols, common allergens, oils or parabens

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Tower 28 Beauty Swipe Serum Concealer 1.0 BH
Fenty Beauty We're Even Hydrating Longwear Concealer 170C

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Swipe Serum Concealer
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Hydrogenated Polyisobutene Emollient, Skin Conditioning
1 / 2

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

1 Com. / 2 Irr.
Isononyl Isononanoate Emollient, Skin Conditioning

Isononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.

Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Polyglyceryl-3 Polyricinoleate Emulsifying
Not safe for Fungal Acne

This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.

Very Disliked Full details ->
Polyglyceryl-3 Diisostearate Emulsifying
4 / 0
2 Concerns

Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.

4 Com. / 0 Irr.
Very Disliked Full details ->
Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Sorbitan Isostearate Emulsifying
1-2 / 0
Not safe for Fungal Acne

Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.

1-2 Com. / 0 Irr.
Very Disliked Full details ->
Magnesium Sulfate
Sulfate

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

Very Disliked Full details ->
Sodium Dehydroacetate Preservative
Preservative

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

Magnesium Stearate Cosmetic Colorant, Moisturising
1 / 0

Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.

1 Com. / 0 Irr.
Disliked Full details ->
Tocopheryl Acetate Antioxidant, Skin Conditioning
0 / 0
Vitamin E  •  Antioxidant  •  Helps brighten skin

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

0 Com. / 0 Irr.
Sodium Lauroyl Glutamate

Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.

Very Disliked Full details ->
Lysine Skin Conditioning

Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.

Magnesium Chloride

We don't have a description for Magnesium Chloride.

Sodium Hyaluronate Humectant, Skin Conditioning
0 / 0
Hyaluronic Acid

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

0 Com. / 0 Irr.
Cassia Angustifolia Seed Polysaccharide Skin Conditioning

We don't have a description for Cassia Angustifolia Seed Polysaccharide.

Unknown Full details ->
Centella Asiatica Extract Cleansing, Skin Conditioning, Smoothing
2 Benefits

Centella Asiatica Extract (Cica) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.

Lactobacillus Ferment Lysate Skin Conditioning

We don't have a description for Lactobacillus Ferment Lysate.

Camellia Sinensis Leaf Extract Antimicrobial, Antioxidant, Astringent
Antioxidant  •  5 Benefits

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Punica Granatum Bark/Fruit Extract Antimicrobial, Astringent

We don't have a description for Punica Granatum Bark/Fruit Extract.

Unknown Full details ->
Lactobacillus Ferment Skin Conditioning

Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.

Caffeine Skin Conditioning

Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.

CI 77002 Cosmetic Colorant

We don't have a description for Ci 77002.

Unknown Full details ->
CI 77891 Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

Disliked Full details ->
CI 77499 Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

We're Even Hydrating Longwear Concealer
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Caprylyl Methicone Skin Conditioning
Silicon

Caprylyl Methicone is a type of silicone.

Very Disliked Full details ->
Dicaprylyl Carbonate Emollient, Skin Conditioning

Dicaprylyl Carbonate comes from carbonic acid and caprylyl alcohol, a fatty alcohol. It is an emollient and gives skin a velvet feel. The sources of Dicaprylyl Carbonate may be synthetic or from animals.

Undecane Emollient, Skin Conditioning

Undecane is an emollient and helps create a lightweight base for products.

Unknown Full details ->
Polyglyceryl-2 Dipolyhydroxystearate Skin Conditioning
Not safe for Fungal Acne

Polyglyceryl-2 Dipolyhydroxystearate isn't fungal acne safe.

Very Disliked Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Tridecane Perfuming
Fragrance

Tridecane is a lightweight emollient and fragrancing ingredient. It is a paraffin and often called a silicone alternative.

Unknown Full details ->
Polyglyceryl-6 Polyricinoleate Emulsifying
Not safe for Fungal Acne

Polyglyceryl-6 Polyricinoleate isn't fungal acne safe.

Unknown Full details ->
Saccharomyces Ferment Skin Conditioning

Saccharomyces Ferment is created from fermenting and filtering saccharomyces, a group of fungus that includes yeasts. It is a humectant and helps hydrate the skin.

Albizia Julibrissin Bark Extract Masking, Skin Conditioning

We don't have a description for Albizia Julibrissin Bark Extract.

Shorea Robusta Resin Tonic

We don't have a description for Shorea Robusta Resin.

Unknown Full details ->
Sodium Chloride Masking
3 Concerns

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very Disliked Full details ->
Polyglyceryl-3 Diisostearate Emulsifying
4 / 0
2 Concerns

Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.

4 Com. / 0 Irr.
Very Disliked Full details ->
1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

Opuntia Ficus-Indica Stem Extract Skin Conditioning

This ingredient comes from the stem of the Prickly Pear cactus. The stem is rich in polyphenols, a potent source of antioxidants. It is anti-aging and soothing properties.

Unknown Full details ->
Octyldodecanol Emollient, Masking

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

Disliked Full details ->
Stearalkonium Hectorite Gel Forming

We don't have a description for Stearalkonium Hectorite.

Unknown Full details ->
Dimethicone/Vinyl Dimethicone Crosspolymer Skin Conditioning

Dimethicone/Vinyl Dimethicone Crosspolymer is a silicone used to improve the texture of products and absorb oil. It does not get absorbed into the skin.

Very Disliked Full details ->
Triethoxysilylethyl Polydimethylsiloxyethyl Hexyl Dimethicone Skin Conditioning
Silicon

Triethoxysilylethyl Polydimethylsiloxyethyl Hexyl Dimethicone is a type of silicone.

Unknown Full details ->
Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Phenoxyethanol Preservative
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Tocopheryl Acetate Antioxidant, Skin Conditioning
0 / 0
Vitamin E  •  Antioxidant  •  Helps brighten skin

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

0 Com. / 0 Irr.
Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
Lauroyl Lysine Skin Conditioning

This ingredient comes from a fatty acid (lauric acid) and amino acid (lysine). It is used to add a silky feel to cosmetics.

Very Disliked Full details ->
Sodium Hyaluronate Humectant, Skin Conditioning
0 / 0
Hyaluronic Acid

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

0 Com. / 0 Irr.
Sodium Benzoate Masking, Preservative
Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked Full details ->
Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E  •  Antioxidant  •  4 Benefits  •  May cause irritation

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Citric Acid Buffering, Masking
AHA  •  4 Benefits  •  2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Sodium Citrate Buffering, Masking

Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.

CI 77891 Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

Disliked Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Solvent
Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emulsifying
Very Disliked

Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.

As an emulsifier, it helps stabilize products by preventing oils and water from separating.

This ingredient may not be Malassezia folliculitis, or fungal acne safe.

Learn more about Polyglyceryl-3 Diisostearate
Stabilising
Disliked

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Skin Conditioning, Solvent
Mixed

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.

Antioxidant, Skin Conditioning
Liked

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Humectant, Skin Conditioning
Loved

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
Cosmetic Colorant
Disliked

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

Swipe Serum Concealer
15
3
8
3
liked
mixed
disliked
not rated
We're Even Hydrating Longwear Concealer
8
3
12
8
liked
mixed
disliked
not rated

When to use

14 Routines
93% use in am
7% use in pm
93% use every day
1 Routine
100% use in am
0% use in pm
100% use every day

Reviews

Here's what our community thinks

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

3.0 /5
from 1 rating

Fenty Beauty We're Even Hydrating Longwear Concealer 31 ingredients

We're Even Hydrating Longwear Concealer hasn't been rated yet.
Rate it now