IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer - 43.0 Deep Honey (W) Versus Tower 28 Beauty Swipe Serum Concealer - 1.0 BH
Updated on July 26, 2024
Overview
What they are
These products are both cruelty-free and reef safe concealers. They have a total of 4 ingredients in common
Cool Features
They both contain hyaluronic acid and Vitamin E
Suited For
They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and reducing pores
Free From
They both do not contain any harsh alcohols, common allergens, fragrances, parabens or silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 28 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
About this product
About this product
At a glance
Click on any of the items below to learn more
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 28 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Key Ingredients
Benefits
Concerns
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateSodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinIngredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 28 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients

Reviews
Here's what our community thinks
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 28 ingredients
I personally love this as my main base concealer. I feel that the tacky formulation helps the product adhere better to my skin. The only thing to be mindful of is applying too much because it can start pilling and lifting. Even though it's pricier than most standard concealers, the amount of time the product lasts makes up for it.
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Only concealer I'll ever buy, soooo good on my combo sensitive skin