Updated on November 27, 2023
Overview
What they are
These products are both vegan, cruelty-free, and reef safe concealers. They have a total of 4 ingredients in common
Suited For
They're both likely to be good for fighting acne and dry skin
Free From
They both do not contain any harsh alcohols, common allergens, fragrances or parabens
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
e.l.f. cosmetics 16hr Camo Concealer 23 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
At a glance
Click on any of the items below to learn more
e.l.f. cosmetics 16hr Camo Concealer 23 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Benefits
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Concerns
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Notable Ingredients
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Benefits
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Concerns
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Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Peg-10 Dimethicone is silicone with conditioner and emulsifier properties. It mostly acts as an emollient in skincare and and humectant in haircare.
This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.
This ingredient is a high molecular weight silicone. It has emulsifying and skin conditioning properties.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
Helps hydrate Dry Skin Not safe for Fungal Acne
Persea Gratissima Oil is made by pressing dehydrated avocado fruit from the tree Persea gratissima, Lauraceae.
2 Benefits
Kaolin is a clay. It is used for oil control and to help minimize pores. Like other clays, kaolin has the ability to absorb excess sebum or oil. This can help clean out pores and mattify the skin.
2 Concerns
Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.
Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.
Dimethicone/Vinyl Dimethicone Crosspolymer is a silicone used to improve the texture of products and absorb oil. It does not get absorbed into the skin.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
Polyhydroxystearic Acid is a soft wax made from castor oil.
Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Water, Cyclopentasiloxane, Acrylates Crosspolymer, Butylene Glycol, Peg-10 Dimethicone, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Sodium Chloride, Persea Gratissima Oil, Kaolin, Silica, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Acrylates/Dimethicone Copolymer, Polyhydroxystearic Acid, Triethoxycaprylylsilane, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Phenoxyethanol, CI 77891, CI 77492
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Isononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.
Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.
Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.
Antioxidant Helps brighten skin
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.
Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.
5 Benefits
Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.
Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, CI 77499
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteCaprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl GlycolCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Ingredient Ratings
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When to use
e.l.f. cosmetics 16hr Camo Concealer 23 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Reviews
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