This brightening serum is formulated around Niacinamide and Dipotassium Glycyrrhizate to brighten dull-looking skin and fade the look of dark spots.
This brightening serum is formulated around Niacinamide and 3-O-Ethyl Ascorbic Acid to fade the look of dark spots and brighten dull-looking skin.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningNiacinamide
SmoothingDipropylene Glycol
HumectantGlycerin
HumectantTrehalose
Humectant1,2-Hexanediol
Skin ConditioningBetaine
HumectantEthylhexylglycerin
Skin ConditioningCitrus Junos Fruit Extract
Skin ConditioningAllantoin
Skin ConditioningCarbomer
Emulsion StabilisingTromethamine
BufferingDipotassium Glycyrrhizate
HumectantButylene Glycol
HumectantXanthan Gum
EmulsifyingOctyldodeceth-16
EmulsifyingHydroxypropyltrimonium Hyaluronate
Hydrolyzed Hyaluronic Acid
HumectantAdenosine
Skin ConditioningSodium Hyaluronate
HumectantPhenoxyethanol
PreservativeDisodium EDTA
Hamamelis Virginiana Extract
AntiseborrhoeicTocopherol
AntioxidantHydrolyzed Sodium Hyaluronate
Skin ConditioningWater, Niacinamide, Dipropylene Glycol, Glycerin, Trehalose, 1,2-Hexanediol, Betaine, Ethylhexylglycerin, Citrus Junos Fruit Extract, Allantoin, Carbomer, Tromethamine, Dipotassium Glycyrrhizate, Butylene Glycol, Xanthan Gum, Octyldodeceth-16, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Hyaluronic Acid, Adenosine, Sodium Hyaluronate, Phenoxyethanol, Disodium EDTA, Hamamelis Virginiana Extract, Tocopherol, Hydrolyzed Sodium Hyaluronate
Water
Skin ConditioningGlycerin
HumectantDimethicone
EmollientButylene Glycol
HumectantDipropylene Glycol
HumectantPhenoxyethanol
PreservativeSaccharide Isomerate
HumectantNiacinamide
SmoothingCarbomer
Emulsion StabilisingChlorphenesin
AntimicrobialDisodium EDTA
Panthenol
Skin ConditioningPPG-6-Decyltetradeceth-30
EmulsifyingPotassium Hydroxide
BufferingXanthan Gum
EmulsifyingPEG-14m
Emulsion StabilisingSodium Hyaluronate
HumectantParfum
Masking3-O-Ethyl Ascorbic Acid
Skin ConditioningAloe Barbadensis Leaf Juice
Skin ConditioningMaltodextrin
AbsorbentCitric Acid
BufferingSodium Citrate
BufferingPrunus Yedoensis Leaf Extract
Skin ConditioningHydrolyzed Collagen
Emollient1,2-Hexanediol
Skin ConditioningTerminalia Ferdinandiana Fruit Extract
AntioxidantPotassium Sorbate
PreservativeSodium Benzoate
MaskingCaprylyl Glycol
EmollientPancratium Maritimum Extract
BleachingAlgae Extract
EmollientChondrus Crispus Extract
Skin ConditioningCitrus Junos Fruit Extract
Skin ConditioningCynara Scolymus Leaf Extract
Skin ConditioningGlucose
HumectantHibiscus Esculentus Fruit Extract
Skin ConditioningHouttuynia Cordata Extract
Skin ConditioningHyaluronic Acid
HumectantHydrolyzed Hyaluronic Acid
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningHydroxypropyltrimonium Hyaluronate
Oenothera Biennis Seed Extract
Skin ConditioningPhellodendron Amurense Bark Extract
Skin ConditioningPotassium Hyaluronate
Skin ConditioningPrunus Persica Leaf Extract
EmollientRehmannia Chinensis Root Extract
Skin ConditioningSodium Acetylated Hyaluronate
HumectantCystoseira Tamariscifolia Extract
Skin ConditioningSodium Hyaluronate Crosspolymer
HumectantWater, Glycerin, Dimethicone, Butylene Glycol, Dipropylene Glycol, Phenoxyethanol, Saccharide Isomerate, Niacinamide, Carbomer, Chlorphenesin, Disodium EDTA, Panthenol, PPG-6-Decyltetradeceth-30, Potassium Hydroxide, Xanthan Gum, PEG-14m, Sodium Hyaluronate, Parfum, 3-O-Ethyl Ascorbic Acid, Aloe Barbadensis Leaf Juice, Maltodextrin, Citric Acid, Sodium Citrate, Prunus Yedoensis Leaf Extract, Hydrolyzed Collagen, 1,2-Hexanediol, Terminalia Ferdinandiana Fruit Extract, Potassium Sorbate, Sodium Benzoate, Caprylyl Glycol, Pancratium Maritimum Extract, Algae Extract, Chondrus Crispus Extract, Citrus Junos Fruit Extract, Cynara Scolymus Leaf Extract, Glucose, Hibiscus Esculentus Fruit Extract, Houttuynia Cordata Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Oenothera Biennis Seed Extract, Phellodendron Amurense Bark Extract, Potassium Hyaluronate, Prunus Persica Leaf Extract, Rehmannia Chinensis Root Extract, Sodium Acetylated Hyaluronate, Cystoseira Tamariscifolia Extract, Sodium Hyaluronate Crosspolymer
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerCitrus Junos Fruit Extract comes from the Citrus Junos tree, or the Yuzu plant.
Yuzu has many skin benefits. It contains antioxidants and a variety of Vitamins. The vitamins found in yuzu include: Vitamin C, Vitamin A, Vitamin B6, and Vitamin B5.
Vitamins C and A also provide plenty of skin benefits such as boosting collagen production and helping to reduce the signs of aging.
For those with allergies, Yuzu does contain limonene and linalool. Both these compounds may cause skin sensitivity. If you have concerns, we recommend speaking with a professional.
Learn more about Citrus Junos Fruit ExtractDipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydrolyzed Hyaluronic Acid is hyaluronic acid (HA) that is broken down into lower molecular weight fragments.
It's a humectant that pulls and holds water in the skin to help with hydration, plumpness, and reduce transepidermal water loss.
Because hydrolyzed hyaluronic acid is smaller in size, it can slip past your outermost layer of skin more easily than full-sized HA.
Most formulations will combine all sizes to get the best of both worlds.
Typical usage levels range from 0.01-1%. Any percentage higher than 2% might become goopy and tacky.
Learn more about Hydrolyzed Hyaluronic AcidThis ingredient is created by putting sodium hyaluronate through hydrolysis.
You might know this as 'mini' or 'ultra low-molecular weight' hyaluronic acid. The small molecule size means it is able to travel deeper in the skin.
According to studies, low molecular-weight hyaluronic acid can:
One study from 2011 found ultra-low weight HA to show pro-inflammatory properties. Another study from 2022 found it to downregulate UV-B induced inflammation.
Hydrolysis is a process of changing a molecule using water or enzymes.
This ingredient is water-soluble.
Learn more about Hydrolyzed Sodium HyaluronateHydroxypropyltrimonium Hyaluronate is a positively charged version of hyaluronic acid.
This small change does a lot in a formula:
Regular hyaluronic acid carries a negative charge and so does the surface of your skin. This means the two repel each other and hyaluronic acid can be washed away easily. The positive charge here does the opposite: it makes the ingredient cling to your skin (also called "substantivity") so it keeps hydrating even in rinse-off products where it lays down a light, moisture-holding film.
The research backs this up too; a 2025 clinical study on a shower gel containing 0.1% positively charged hyaluronic acid increased skin hydration by 6.6% versus the baseline and 11.1% versus the placebo. This was measured 6 hours after 1 minute of contact and rinse, and on volunteers with very dry skin.
The same team's lab work showed it adhered to skin far better than unmodified hyaluronic acid (+107% vs. low molecular weight, +23% versus high molecular weight). They also found it increased two proteins tied to skin hydration, aquaporin-3 by 16% and filaggrin by 35%.
A separate 2024 study reached a similar conclusion and credited the hydrating benefits to its film-forming properties.
Both studies used the ingredient at 0.1% which also matches how much it usually shows up in products (at fractions of a percent).
One honesty note worth keeping in mind: the published research comes from the company that manufactures the ingredient so independent data would strengthen the picture. However, the results are consistent and the mechanism makes sense.
As a Hyaluronic Acid derivative, it has a well-tolerated profile and suits most skin types.
Learn more about Hydroxypropyltrimonium HyaluronateNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum