Bobbi Brown Hydrating Water Fresh Cream Versus Clinique Dramatically Different Moisturizing Lotion+

Lab studies on human skin cells show it can support the skin barrier, boost cell survival, and speed repair after UV exposure.

The Cosmetic Ingredient Review Expert Panel has reviewed 16 barley-derived ingredients and concluded they're safe as used with the highest reported use concentration being 1.5% (in leave-on body/hand products).

Patch testing has also found it not to be a skin irritant or sensitizer at cosmetic levels.

However, barley is a recognized food allergen so people with a known barley/grain allergy should approach it cautiously.

Note: This ingredient is not gluten-free for those avoiding gluten for skin-contact reasons.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Interestingly, the size of the molecule affects its behavior:

Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.

Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.

You'll typically see concentrations between 0.1-2% for this ingredient.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!