Overview
What it is
Shampoo with 39 ingredients
Cool Features
It is reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, sensitive skin, oily skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, oils, parabens, silicones or sulfates
Fun facts
Moev is from South Korea. This product is used in 2 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningDisodium EDTA
Polyquaternium-10
Sodium Chloride
MaskingGlycerin
HumectantSodium C14-16 Olefin Sulfonate
CleansingLauryl Betaine
CleansingSodium Cocoyl Isethionate
CleansingCoconut Acid
CleansingSodium Isethionate
CleansingCocamide Mipa
EmulsifyingHydroxyacetophenone
AntioxidantClimbazole
AntimicrobialCitric Acid
Buffering1,2-Hexanediol
Skin ConditioningEthylhexylglycerin
Skin ConditioningParfum
MaskingBenzyl Salicylate
PerfumingHexyl Cinnamal
PerfumingLimonene
PerfumingLinalool
PerfumingGardenia Florida Fruit Extract
Skin ConditioningCarthamus Tinctorius Flower Extract
Skin ConditioningDextrin
AbsorbentJuniperus Chinensis Xylem Extract
Skin ConditioningButylene Glycol
HumectantCarica Papaya Fruit Extract
Skin ConditioningPyrus Malus Fruit Extract
Skin ConditioningPrunus Mume Fruit Extract
HumectantVitis Vinifera Fruit Extract
Skin ConditioningGlycine Soja Seed Extract
Skin ConditioningOryza Sativa Extract
AbsorbentSesamum Indicum Seed Extract
Skin ConditioningHordeum Vulgare Extract
EmollientAvena Strigosa Seed Extract
Skin ConditioningRibes Nigrum Fruit Extract
AstringentMorus Alba Fruit Extract
AntioxidantAronia Melanocarpa Fruit Extract
Skin ConditioningLactobacillus
Skin ConditioningWater, Disodium EDTA, Polyquaternium-10, Sodium Chloride, Glycerin, Sodium C14-16 Olefin Sulfonate, Lauryl Betaine, Sodium Cocoyl Isethionate, Coconut Acid, Sodium Isethionate, Cocamide Mipa, Hydroxyacetophenone, Climbazole, Citric Acid, 1,2-Hexanediol, Ethylhexylglycerin, Parfum, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Linalool, Gardenia Florida Fruit Extract, Carthamus Tinctorius Flower Extract, Dextrin, Juniperus Chinensis Xylem Extract, Butylene Glycol, Carica Papaya Fruit Extract, Pyrus Malus Fruit Extract, Prunus Mume Fruit Extract, Vitis Vinifera Fruit Extract, Glycine Soja Seed Extract, Oryza Sativa Extract, Sesamum Indicum Seed Extract, Hordeum Vulgare Extract, Avena Strigosa Seed Extract, Ribes Nigrum Fruit Extract, Morus Alba Fruit Extract, Aronia Melanocarpa Fruit Extract, Lactobacillus
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAPolyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSodium C14-16 Olefin Sulfonate is a surfactant that helps water and oil mix so that dirt, sweat, sebum, and sunscreen can rinse away easily. It's not technically a sulfate, but behaves similarly in formulas.
What it does:
Sodium C14-16 Olefin Sulfonate is a strong cleansing surfactant and is much stronger than many mild cleansers. Because it works deeply, it can disrupt the skin's barrier. This can lead to dryness or irritation for those with sensitive skin.
Compared to gentler surfactants, it's effective but more likely to dry or irritate if not balanced with soothing ingredients.
CIR considers sodium ฮฑ-olefin sulfonates (including C14-16) to be safe for use in rinse-off products when properly formulated. It is poorly absorbed through normal skin but absorption increases if the skin barrier is already damaged.
Learn more about Sodium C14-16 Olefin SulfonateLauryl Betaine is a cleansing ingredient. You'll most likely see it in face washes, body washes, and shampoos. It's a type of surfactant that helps water mix with oil so dirt, sweat, and sunscreen can rinse off easily.
Chemically, lauryl betaine is an amphoteric surfactant so it carries both a positive and negative charge. This helps it create a creamy foam while being less harsh than stronger detergent-type cleansers.
According to CIR, this ingredient is generally considered safe when used in cosmetics. However, like all surfactants, it can be irritating when used in high amounts of in formulas that aren't well balanced.
Learn more about Lauryl BetaineSodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasnโt been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateCoconut acid is a mixture of fatty acids obtains by hydrolyzing coconut oil and then distilling the fatty acid portion. It works as a cleansing surfactant, emollient, and emulsifier depending on the formulation.
This ingredient is not a single compound but reflects the fatty acid profile of coconut oil itself, which is about 90% saturated.
The dominant fatty acid is lauric acid (44-54%) and then myristic acid (13-19%). There are also small amounts of caprylic, capric, palmitic, oleic, and linoleic acids.
Human testing from CIR has shown no indication this ingredient to be a primary irritant, sensitizer, or phototoxic compound. It's COSMOS-approved for natural and organic products.
Due to the fatty acid content, this ingredient may not be fungal acne safe. Research has confirmed Malassezia can use lauric acid as a food source.
Learn more about Coconut AcidWe don't have a description for Sodium Isethionate yet.
We don't have a description for Cocamide Mipa yet.
Hydroxyacetophenone is antioxidant with skin conditioning and soothing properties. It also boosts the efficiency of preservatives.
Though naturally occuring in Norwegian spruce needles, this ingredient is usually synthetically created.
This ingredient is not irritating or sensitizing. Recent research also suggests it may have skin-brightening effects through tyrosinase inhibition.
Learn more about HydroxyacetophenoneClimbazole is a preservative.
Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric Acid1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.ย
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservativesย
Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of โFRAGRANCEโ or โPARFUMโ according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumBenzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.
In fragrances, Benzyl Salicylate may be a solvent or a fragrance component. In synthetic musk scents, it is used as a solvent. For floral fragrances such as lilac and jasmine, it is used as a fragrance component. The natural scent of Benzyl Salicylate is described as "lightly-sweet, slightly balsamic".
While Benzyl Salicylate has been associated with contact dermatitis and allergies, emerging studies show it may not be caused by this ingredient alone.
However, this ingredient is often used with fragrances and other components that may cause allergies. It is still listed as a known allergen in the EU. We recommend speaking with a professional if you have concerns.
Another study from 2021 shows Benzyl Salicylate may have anti-inflammatory properties.
Learn more about Benzyl SalicylateHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolThis ingredient comes from the evergreen flowering plant, gardenia. It has skin conditioning properties.
This ingredient comes from the safflower plant. It has skin conditioning properties and offers antioxidant support.
Most research for this ingredient is preclinical, meaning its done on cell cultures or animal models. These studies suggest compounds found in safflower can reduce oxidative markers and inflammatory gene expression under stress conditions.
A few studies show topical products containing safflower extracts might improve elasticity, hydration, and wrinkle appearance. However, replication and formulation-specific details are needed to confirm these effects broadly.
People with Asteraceae allergies (marigold, chamomile) may react to safflower extracts. Be sure to patch test.
Learn more about Carthamus Tinctorius Flower ExtractDextrin is used to thicken a product and helps bind ingredients together. It is created from starch and glycogen.
As an emulsifier, dextrin prevents ingredients from separating. This helps elongate a product's shelf life.
Studies show coating UV filters with dextrin prevents these ingredients from being absorbed. This helps UV ingredients last longer on the skin.
Learn more about DextrinWe don't have a description for Juniperus Chinensis Xylem Extract yet.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCarica Papaya Fruit Extract comes from the flesh of the papaya. It's a skin conditioning agent that carries a mix of bioactives like papain, beta-carotene, and vitamin C.
These bioactive compounds give it two main talking points:
1. Papain is a proteolytic enzyme that provides mild exfoliation, helping skin look smoother and more even.
2. The carotenoids and vitamin C provide some antioxidant activity.
It's pretty compatible with most ingredients, but just sure to space out enzyme products with strong acids/retinoids to avoid over-doing it.
Maximum reported concentration is around 0.1% and most leave-on products use just 0.05%. If you see higher figures like 5-10%, this is usually the pre-diluted material from raw extract suppliers.
This ingredient has an assuring safety record and there's a lack of clinical case reports of dermatitis from using it.
The only caveat is allergy: patch test if you have a papaya or latex-fruit allergy.
Learn more about Carica Papaya Fruit ExtractPyrus Malus Fruit Extract is extract from Apples. Apples are rich in Vitamin C, sugars, and antioxidants.
The sugar in Apples are humectants and help hydrate the skin. On top of that, apples also contain some acids, such as malic acid. These acids may have a mild exfoliating effect.
Last, the phytochemicals found in apples are strong antioxidants. These antioxidants help with anti-aging as they protect your skin cells against oxidative damage.
Learn more about Pyrus Malus Fruit ExtractPrunus Mume extract comes from the Asian plum. This plum is AKA 'plum blossom'. Plum blossom has hydrating and antibacterial properties.
Plum Blossoms are rich in nutrients, including Vitamin A, Vitamin B, and Vitamin C.
A study from 2021 found this ingredient to inhibit melanin production. An animal study found plum blossom to help increase collagen production.
Learn more about Prunus Mume Fruit ExtractVitis Vinifera Fruit Extract comes from grapes.
Grape extract has many skin benefits. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Antioxidants help protect skin. Proanthocyanidin have also been shown to help even out skin tone.
Grape extract also helps soothe and hydrate your skin.
Learn more about Vitis Vinifera Fruit ExtractGlycine Soja Seed Extract comes from the seed of the wild soybean plant. Wild soybean extract contains fatty acids (linoleic, oleic, linolenic), vitamin E, and antioxidants.
The wild soybean contains soyasaponins, a bioactive compound. Soyasaponins have inflammatory, antimutagenic, anticarcinogenic, antimicrobial properties. Soyasaponin has also been found to inhibit the melanin-creation process.
Two powerful components found in the wild soybean include genistein and diadzein. These two isoflavones are potent antioxidants with anti-inflammatory properties. Genistein in particular has been found to prevent redness caused by UV exposure.
One study from South Korea found wild soybean extract to help promote hair growth at the cellular level.
The wild soybean plant is a cousin to the famous soybean that gives us tofu, soy milk, and soy sauce.
Learn more about Glycine Soja Seed ExtractOryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.
Rice grains contain numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.
A study from 2002 found rice to help increase the rate of wound healing. The same study found an improvement of skin barrier function in the patients after taking rice baths.
Numerous in-vitro studies have found rice water to help decrease sun damage by increasing collagen production and inhibiting the process of tyrosinase.
Long story short- tyrosinase is an enzyme that controls melanin production. Our bodies start producing melanin (AKA tanning) when exposed to UV radiation to protect against damage. Rice water is found to partially block this process.
Though more research is needed on rice's ability to help with UV protection, recent studies seem promising.
Wondering why rice is hydrating? The protein in rice have emollient properties. Emollients create a barrier on the skin to trap moisture in, keeping your skin moisturized.
Some rice extract may have mildly-exfoliating properties. These are mainly limited to Oryza Sativa (Rice) Bran and Oryza Sativa (Rice) Germ Powder.
This rice was first cultivated in China over 10,000 years ago. Many cultures throughout Asia have used rice water on skin and hair for centuries.
Learn more about Oryza Sativa ExtractSesamum Indicum Seed Extract can be good for oily skin.
We don't have a description for Hordeum Vulgare Extract yet.
We don't have a description for Avena Strigosa Seed Extract yet.
Ribes Nigrum Fruit Extract is from the black currant fruit.
Black currant berries contain Vitamin E and fatty acids. It can help soften the skin.
Morus Alba Fruit Extract is an antioxidant.
We don't have a description for Aronia Melanocarpa Fruit Extract yet.
Lactobacillus is the INCI name for the live, whole lactic bacteria culture itself and is classified as a skin conditioning agent.
It is the same genus of probiotic that you can find in yogurt or fermented foods and it shows up at low levels naturally on human skin.
This ingredient is more of a microbiome agent rather than an active; it helps rebalance the skin's microbial community.
The bacteria and their metabolites produce lactic acid and other antimicrobial compounds that crowd out the "bad bacteria". Research on Lactobacillus strains shows activity against pathogens and acne-causing bacteria.
One strain, Lactobacillus plantarum, has also been shown to boost collagen synthesis and lower melanin synthesis in lab and clinical observation.
The most eye-catching data comes from acne research, a topical cream with live lactobacilli was well-tolerated and improved skin hydration by 37.3% after 14 days of use and 45.6% after 28 days.
Sources for this ingredient are usually fermented substrates like dairy, soy, or rice.
In general, this is a low-irritation and well-tolerated ingredient that plays nice with most of your routine.
One thing to keep in mind is that live bacteria are hard to keep alive inside of a skincare product. They struggle to survive on the shelf and don't get along with the preservatives that stop products from spoiling.
That's why you'll see ferment and postbiotic forms instead, like Lactobacillus Ferment or Lactobacillus Ferment Lysate.
There isn't a fixed percentage for this ingredient since it is dosed by strain and viable count.
On the fungal acne front: Lactobacillus is a bacterium (not a fungus). The whole culture contains no fatty acids, esters, or oils that Malassezia can feed on so it is considered fungal acne safe.
Learn more about LactobacillusReviews
No written reviews yet. Be the first to review this product.
Recent searches
Search reviews by skin type, ingredient, or keyword.
Where it's from
Moev is a Korean brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated June 10, 2026 • Added by barnaclegirl1