GoPure Firm & Lift Serum Ingredients Explained

Dimethyl Isosorbide is a solvent and helps deliver actives into your skin. It is created from sorbitol.

As a solvent, dimethyl isosorbide helps dissolve other ingredients. This helps ensure even distribution of an ingredient. It may also be used to decrease the thickness of a product.

Hydroxypinacolone Retinoate is a form of retinoid. It can be good for be good for oily skin. It can help to improve skin texture, reduce large pores, reduce the effects of aging, reduce the visibility of dark spots, heal scars, and fight acne. It can be bad for dry skin and cause irritation.

Sodium Stearoyl Glutamate is an emulsifier and helps condition the skin. It is amino acid-based.

In higher amounts, it may act as a cleansing agent.

Bakuchiol is a plant-derived antioxidant (it's vegan!). It is often called the replacement for retinol although it is not part of the same family.

It has similar effects as retinol: skin smoothing, reducing discoloration, and preventing wrinkles. It does not cause as much irritation as traditional retinoids.

We don't have a description for Geranium Maculatum Extract.

We don't have a description for Equisetum Arvense Extract.

Hamamelis Virginiana Water is made used distilled parts of the witch hazel plant. The witch hazel plant is native to eastern North America.

The name 'Hamamelis Virginiana Water' refers to the distillation while the name 'Witch Hazel' is used when it is an active drug ingredient. Unless it is specified to be non-alcohol, many types of witch hazel are distilled in denatured alcohol.

We don't have a description for Taraxacum Officinale Extract.

Centella Asiatica Extract is derived from an herb plant native to Southeast Asia. It is rich in antioxidants and amino acids. In skincare products, Centella Asiatica Extract is used for its anti-inflammatory and soothing properties.

Many active components found in Centella Asiatica Extract, such as Madecassic Acid and Asiaticoside, encourage the skin to naturally produce hyaluronic acid. This helps keep our skin hydrated. Many of these components also show antioxidant activity and may help reduce the signs of aging.

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Camellia Sinensis Leaf Extract has many benefits. It contains polyphenols, a strong antioxidant. Antioxidants help fight off free-radical molecules that damage skin cells. The antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.

We don't have a description for Tamarindus Indica Seed Polysaccharide.

Dimethyl Sulfone is an organic compound that naturally contains sulfur. It is used as a solvent due to its stability. Solvents help mix and stabilize other ingredients.

Studies show taking Dimethyl Sulfone (also known as methylsulfonylmethane) orally may help reduce the depth of wrinkles. We recommend speaking with a professional if you have any questions or concerns about this ingredient.

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

Sclerotium Gum is a polysaccharide gum made by the fungus, Sclerotium rolfssii. It is similar to xanthan gum.

In cosmetics, Sclerotium Gum is used to thicken the texture and to help stabilize other ingredients.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

We don't have a description for Lysolecithin.

We don't have a description for Pullulan.

Benzoic Acid is used to preserve and adjust the pH of products.

The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.

Pelargonium Graveolens Flower Oil is the pressed oil of the Rose Geranium plant. It is volatile, meaning it evaporates off the skin.

Rose Geranium contains antimicrobial, anti-inflammatory, and antioxidant properties. It has been shown to reduce bacteria and fungus. Due to these properties, Rose Geranium may help reduce acne.

This ingredient is the fixed oil extracted from seeds of the desert shrub Jojoba. It is more commonly known as jojoba oil. The seed oil is liquid wax ester from the plant. It is non-comedogenic.

Jojoba oil does not contain fragrance and has many fatty-acids, making it a great soothing ingredient. Jojoba contains Vitamin E, a great moisturizing ingredient. Vitamin E is also an antioxidant. Antioxidants help protect your skin against free-radical damage. This may help in anti-aging.

Oryza Sativa Bran Extract comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.

Oryza Sativa Bran Extract is moisturizing. This is due to its components of polysaccharides and omega-3 fatty acids. It also contains calcium, selenium, phosphorus, iron, and zinc.

Rosmarinus Officinalis Leaf Extract comes from rosemary. Rosemary is native to the Mediterranean.

While Rosmarinus Officinalis Leaf Oil can be volatile due to its fragrant properties, this component is usually removed in the leaf extract.

Helianthus Annuus Seed Extract comes from sunflower seeds.

Sunflower seeds are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Carrageenan comes from red seaweed or algae. It is made up of polysaccharides and a highly flexible compound. Red algae cell walls are rich in carrageenan.

In cosmetics, it helps to thicken the texture. Studies show carrageenan extracted from red algae possess antioxidant properties. Components found in carrageenan include: lipids, fatty acids, Vitamin E, proteins, and several amino acids.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

This Honeysuckle flower extract comes from the Italian honeysuckle. It is an antioxidant, antimicrobial, and fragrance.

Both this and the Japanese Honeysuckle are rich in a natural paraben that give it antimicrobial property. They are effective in inhibiting bacteria, yeast, and mold.

Lonicera Japonica Flower Extract comes from the honeysuckle flower.

Honeysuckles have skin protecting, anti-viral, and anti-inflammatory properties. It contains many antioxidants, such as luteolin, caffeic acid, loniflavone, and chlorogenic acids.