This brightening serum is formulated around Niacinamide and Ascorbyl Tetraisopalmitate to brighten dull-looking skin and fade the look of dark spots.

This brightening serum is formulated around 3-O-Ethyl Ascorbic Acid and Niacinamide to brighten dull-looking skin and fade the look of dark spots.

Serum
Serum
Indonesian Indonesia
Indonesian Indonesia

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Cyclopentasiloxane

Emollient
Silicon Icon

Niacinamide

Smoothing
Niacinamide IconHelps fight Acne IconHelps with Anti-Aging IconHelps brighten skin IconHelps reduce irritation IconGood for Oily Skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconGood for Barrier Repair Icon

Methylpropanediol

Solvent

Isononyl Isononanoate

Emollient

Alcohol Denat.

Antimicrobial
Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Ascorbyl Tetraisopalmitate

Antioxidant
Vitamin C IconAntioxidant IconGood for Dark Spots IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Dimethylmethoxy Chromanyl Palmitate

Skin Conditioning
May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Cystoseira Tamariscifolia Extract

Skin Conditioning
Bad for Acne Prone Skin IconMay worsen Keratosis Pilaris Icon

Glycyrrhiza Glabra Root Extract

Bleaching
Helps hydrate Dry Skin IconHelps brighten skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Barrier Repair Icon

Dipotassium Glycyrrhizate

Humectant
Helps reduce irritation IconHelps reduce Skin Redness Icon

Glucosyl Ceramide

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Ceramide EOP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide Ns

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide As

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Ceramide AP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Hydrogenated Lecithin

Emulsifying
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Phospholipids

Skin Conditioning
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Dimethylsilanol Hyaluronate

Humectant
Hyaluronic Acid Icon

Ascorbyl Propyl Hyaluronate

Skin Conditioning
Helps brighten skin Icon

Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Hydrolyzed Hyaluronic Acid

Humectant
Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Sodium Hyaluronate Crosspolymer

Humectant
Hyaluronic Acid IconHelps hydrate Dry Skin IconGood for Scar Healing Icon

Sodium Hyaluronate

Humectant
0 / 0 Hyaluronic Acid IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Sodium Acetylated Hyaluronate

Humectant
Hyaluronic Acid IconHelps with Anti-Aging Icon

Potassium Hyaluronate

Skin Conditioning

Hydroxypropyltrimonium Hyaluronate

Helps hydrate Dry Skin Icon

Hydrolyzed Sodium Hyaluronate

Skin Conditioning
Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Scar Healing Icon

Sodium Lactate

Buffering
Helps hydrate Dry Skin Icon

Glycine

Buffering
Helps hydrate Dry Skin Icon

Fructose

Humectant
Helps hydrate Dry Skin Icon

Inositol

Humectant
Helps hydrate Dry Skin Icon

Lactic Acid

Buffering
AHA IconHelps with Anti-Aging IconHelps brighten skin IconGood for Oily Skin IconGood for Minimizing Pores IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea Icon

Glyceryl Stearate

Emollient
1 / 0 May worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Sodium PCA

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Urea

Buffering
Urea IconHelps hydrate Dry Skin IconGood for Skin Texture IconGood for Barrier Repair Icon

Aluminum Starch Octenylsuccinate

Absorbent
Good for Oily Skin Icon

Phenoxyethanol

Preservative
Preservative Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Allantoin

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Soluble Collagen

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Prunus Serrulata Flower Extract

Skin Conditioning

Sodium Benzoate

Masking
Preservative Icon

PEG-40 Hydrogenated Castor Oil

Emulsifying
Oil IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Polyacrylamide

DMDM Hydantoin

Preservative
Preservative IconMay worsen Eczema IconMay cause irritation Icon

C13-14 Isoparaffin

Emollient
May worsen Oily Skin Icon

Laureth-7

Emulsifying

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Xanthan Gum

Emulsifying

2,3-Butanediol

Humectant

1,2-Hexanediol

Skin Conditioning
Helps hydrate Dry Skin Icon

Sodium Hydroxide

Buffering

Pentylene Glycol

Skin Conditioning
Good for Barrier Repair Icon

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

CI 19140

Cosmetic Colorant

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Smoothing

Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.

And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.

You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.

In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.

If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.

In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).

Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.

Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.

The type of niacinamide used in skincare is synthetically created.

Learn more about Niacinamide
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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