Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Versus Rimmel London Scandaleyes Wow Wings Mascara
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCopernicia Cerifera Cera
Emollient
Glyceryl Stearate
Emollient
Hydrogenated Olive Oil Stearyl Esters
Emulsion Stabilising
Synthetic Wax
Abrasive
Vp/Va Copolymer
Stearic Acid
Cleansing
Helianthus Annuus Seed Wax
Skin Conditioning
Palmitic Acid
Emollient
Butylene Glycol
Humectant
Olea Europaea Oil Unsaponifiables
Skin Conditioning
Aminomethyl Propanol
BufferingRicinus Communis Seed Oil
Masking
1,2-Hexanediol
Skin Conditioning
Caprylyl Glycol
Emollient
Polyimide-1
Galactoarabinan
Rhus Succedanea Fruit Wax
Shorea Robusta Resin
TonicSodium Dehydroacetate
Preservative
Lecithin
Emollient
Tocopherol
Antioxidant
Ascorbyl Palmitate
Antioxidant
Citric Acid
Buffering
CI 77499
Cosmetic ColorantCI 77007
Cosmetic ColorantWater, Copernicia Cerifera Cera, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499, CI 77007
Water
Skin ConditioningParaffin
Perfuming
Glyceryl Stearate
Emollient
Copernicia Cerifera Cera
Emollient
Pvp
Emulsion StabilisingCera Alba
Emollient
Propylene Glycol
Humectant
Tribehenin
Emollient
Polysorbate 20
Emulsifying
Stearic Acid
Cleansing
Ammonium Acrylates Copolymer
Panthenol
Skin Conditioning
Caprylyl Glycol
Emollient
Hydroxyethylcellulose
Emulsion StabilisingTocopheryl Acetate
Antioxidant
Sodium Hydroxide
BufferingTalc
Abrasive
Mica
Cosmetic ColorantHydrolyzed Collagen
Emollient
Ascorbyl Glucoside
Antioxidant
Gossypium Herbaceum Powder
AbsorbentSerica Powder
Skin ConditioningRetinyl Palmitate
Skin Conditioning
Pantolactone
Humectant
Glycerin
Humectant
Hydrogenated Olive Oil
Skin Conditioning
Olea Europaea Fruit Oil
Masking
Hydrolyzed Keratin
Humectant
Sodium Sulfate
Ceramide Ng
Skin Conditioning
Olea Europaea Oil Unsaponifiables
Skin Conditioning
Potassium Sorbate
Preservative
Phenoxyethanol
Preservative
Sodium Benzoate
Masking
Bambusa Arundinacea Stem Extract
Skin ConditioningSilica
Abrasive
Tocopherol
Antioxidant
CI 77491
Cosmetic ColorantCI 77492
Cosmetic ColorantCI 77499
Cosmetic ColorantCI 77891
Cosmetic ColorantCI 77510
Cosmetic ColorantCI 75470
Cosmetic ColorantCI 77289
Cosmetic ColorantCI 77288
Cosmetic ColorantCI 77007
Cosmetic ColorantWater, Paraffin, Glyceryl Stearate, Copernicia Cerifera Cera, Pvp, Cera Alba, Propylene Glycol, Tribehenin, Polysorbate 20, Stearic Acid, Ammonium Acrylates Copolymer, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Tocopheryl Acetate, Sodium Hydroxide, Talc, Mica, Hydrolyzed Collagen, Ascorbyl Glucoside, Gossypium Herbaceum Powder, Serica Powder, Retinyl Palmitate, Pantolactone, Glycerin, Hydrogenated Olive Oil, Olea Europaea Fruit Oil, Hydrolyzed Keratin, Sodium Sulfate, Ceramide Ng, Olea Europaea Oil Unsaponifiables, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Silica, Tocopherol, CI 77491, CI 77492, CI 77499, CI 77891, CI 77510, CI 75470, CI 77289, CI 77288, CI 77007
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolThis pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.
According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.
Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
This ingredient comes from a palm tree native to Brazil. This ingredient is used to thicken texture and leaves behind a film when applied.
Glyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.
Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.
This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.
A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.
Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateOlive oil unsaponifiables is the part of the plant that is not used in the process of recovering fatty acids. Squalene is often derived from this ingredient.
This ingredient may not be fungal acne safe.
Stearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water
