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Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Jet

Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Ingredients Explained

Mascara
4.0   (1)
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Updated October 16, 2023 Added by r2398

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Color: Jet

Overview

What it is

Mascara with 26 ingredients that contains exfoliants, Vitamin C and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin, reducing pores, scar healing and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates

Fun facts

Tower 28 Beauty is from United States. This product is used in 18 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

Quick info

Free from

Safety & Ethics

American Brand

Brand country of origin

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients List

Dive into the full list of ingredients.

Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
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Copernicia Cerifera Wax
1 / 0 Not safe for Fungal Acne Icon

Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.

1 Com. / 0 Irr.
Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Glyceryl Stearate Emollient, Emulsifying
1 / 0 Not safe for Fungal Acne Icon

Glyceryl Stearate is a mix of glycerin and stearic acid.

1 Com. / 0 Irr.
Disliked by users
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Hydrogenated Olive Oil Stearyl Esters Emulsion Stabilising
Oil Icon

Hydrogenated Olive Oil Stearyl Esters is an oil.

Very disliked
OilOil Icon
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Synthetic Wax Abrasive, Emulsion Stabilising, Masking
Exfoliant IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Synthetic Wax is created from fossil fuels such as natural gas. It is used to enhance texture, adjust pH, and as an occlusive.

Very disliked
ExfoliantExfoliant Icon2 Concerns
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Vp/Va Copolymer

We don't have a description for Vp/Va Copolymer yet.

Mixed reviews
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Stearic Acid Cleansing, Emulsifying, Emulsion Stabilising
2-3 / 0 May worsen Oily Skin IconNot safe for Fungal Acne Icon

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

2-3 Com. / 0 Irr.
Very disliked
2 Concerns
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Helianthus Annuus Seed Wax Skin Conditioning
Not safe for Fungal Acne Icon

Helianthus Annuus Seed Wax is created from the common sunflower.

Disliked by users
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Palmitic Acid Emollient, Emulsifying
2 / 0 May worsen Oily Skin IconNot safe for Fungal Acne Icon

Palmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.

2 Com. / 0 Irr.
Very disliked
2 Concerns
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Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Olea Europaea Oil Unsaponifiables Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Olive oil unsaponifiables is the part of the plant that is not used in the process of recovering fatty acids. Squalene is often derived from this ingredient.

Disliked by users
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Aminomethyl Propanol Buffering

Aminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.

Mixed reviews
Learn more
Ricinus Communis Seed Oil Masking, Perfuming, Skin Conditioning
0-1 / 0 Fragrance IconOil IconNot safe for Fungal Acne Icon

Ricinus Communis Seed Oil is the INCI name for castor oil.

0-1 Com. / 0 Irr.
Disliked by users
FragranceFragrance IconOilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth.

Mixed reviews
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Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Liked by users
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Polyimide-1

We don't have a description for Polyimide-1 yet.

Not enough ratings
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Galactoarabinan

We don't have a description for Galactoarabinan yet.

Loved by users
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Rhus Succedanea Fruit Wax

We don't have a description for Rhus Succedanea Fruit Wax yet.

Not enough ratings
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Shorea Robusta Resin Tonic

We don't have a description for Shorea Robusta Resin yet.

Not enough ratings
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Sodium Dehydroacetate Preservative
Preservative Icon

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

Liked by users
PreservativePreservative Icon
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Lecithin Emollient, Emulsifying, Skin Conditioning

Lecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids.

Disliked by users
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Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Liked by users
Vitamin EVitamin E IconAntioxidantAntioxidant Icon3 Benefits
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Ascorbyl Palmitate Antioxidant, Masking
2 / 0 Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconNot safe for Fungal Acne Icon

Ascorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.

2 Com. / 0 Irr.
Disliked by users
Vitamin CVitamin C IconAntioxidantAntioxidant Icon6 BenefitsNot safe for Fungal AcneNot safe for Fungal Acne Icon
Learn more
Citric Acid Buffering, Masking
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon5 BenefitsMay worsen RosaceaMay worsen Rosacea Icon
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CI 77499 Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Mixed reviews
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CI 77007 Cosmetic Colorant

This pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.

Not enough ratings
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What the community thinks

Based on the number of likes and dislikes each ingredient has received.

10
10
10
liked
mixed
disliked
not rated
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Ingredients Explained

This product contains 26 ingredients. Click on any ingredient to learn more about it
Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Very Disliked

Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.

Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.

Copernicia Cerifera Wax has the highest melting point of all natural waxes and low solubility.

Copernicia Cerifera Wax has commonly been used in Brazilian Folk medicine.

Learn more about Copernicia Cerifera Wax
Emollient, Emulsifying
Disliked

Glyceryl Stearate is a mix of glycerin and stearic acid.

It is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.

As an emollient, it helps soften skin and supports barrier-replenishing ingredients.

In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced.

This ingredient may not be fungal-acne safe

Fun fact: The human body also creates Glyceryl Stearate naturally.

Learn more about Glyceryl Stearate
Emulsion Stabilising
Very Disliked

Hydrogenated Olive Oil Stearyl Esters is an oil.

Abrasive, Emulsion Stabilising, Masking
Very Disliked

Synthetic Wax is created from fossil fuels such as natural gas. It is used to enhance texture, adjust pH, and as an occlusive.

It may also be used as an abrasive ingredient to exfoliate the skin.

Synthetic Wax may not be fungal acne safe.

Learn more about Synthetic Wax

We don't have a description for Vp/Va Copolymer yet.

Cleansing, Emulsifying, Emulsion Stabilising
Very Disliked

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.

Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Stearic Acid
Skin Conditioning
Disliked

Helianthus Annuus Seed Wax is created from the common sunflower.

Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.

This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.

Learn more about Helianthus Annuus Seed Wax
Emollient, Emulsifying
Very Disliked

Palmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.

As an emollient, it helps hydrate the skin. The emulsifying properties keep ingredients together in a product.

Palmitic Acid may not be fungal-acne safe.

Learn more about Palmitic Acid
Humectant, Masking, Skin Conditioning
Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Skin Conditioning
Disliked

Olive oil unsaponifiables is the part of the plant that is not used in the process of recovering fatty acids. Squalene is often derived from this ingredient.

This ingredient may not be fungal acne safe.

Buffering
Mixed

Aminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.

Aminomethyl propanol is safe to use in cosmetics up to 1%. It is soluble in water.

Masking, Perfuming, Skin Conditioning
Disliked

Ricinus Communis Seed Oil is the INCI name for castor oil.

Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.

Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.

Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Ricinus Communis Seed Oil
Skin Conditioning, Solvent
Mixed

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth.

This ingredient also helps the skin retain moisture as a humectant.

In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.

Learn more about 1,2-Hexanediol
Emollient, Humectant, Skin Conditioning
Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol

We don't have a description for Polyimide-1 yet.

We don't have a description for Galactoarabinan yet.

We don't have a description for Rhus Succedanea Fruit Wax yet.

We don't have a description for Shorea Robusta Resin yet.

Preservative
Liked

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

It is especially effective at preventing bacterial and fungal growth in low concentrations.

Emollient, Emulsifying, Skin Conditioning
Mixed

Lecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids.

These fatty acids usually are a mixture of phosphoric acid's choline ester connected to stearic, oleic, and palmitic acids. Most lecithins are created from plant ingredients such as sunflower.

As an emollient, lecithen helps soften the skin and creates a barrier to keep moisture in.

As an emulsifier, it also helps prevent water and oil ingredients from separating. Lecithin can help ingredients be better absorbed by the skin. The phospholipids in Lecithin can produce liposomes. Liposomes help other ingredients get through the skin barrier.

Due to its fatty acid content, this ingredient may not be fungal-acne safe.

Learn more about Lecithin
Antioxidant, Masking, Skin Conditioning
Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Antioxidant, Masking
Disliked

Ascorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.

This ingredient is a more stable version of Vitamin C, meaning it does not disintegrate as quickly when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.

Ascorbyl Palmitate is oil soluble.

Read more about other types of Vitamin C:

Learn more about Ascorbyl Palmitate
Buffering, Masking
Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Cosmetic Colorant
Mixed

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Cosmetic Colorant

This pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.

According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.

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4.0
from 1 rating
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