Versus

Rare Beauty Perfect Strokes Universal Volumizing Mascara - Black Versus Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara - Jet

Mascara
Mascara
American Brand United States
American Brand United States

Updated on October 16, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe mascaras. They have a total of 20 ingredients in common

Cool Features

They both contain exfoliants and Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin and scar healing

Free From

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates

What's Inside

They both contain fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Perfect Strokes Universal Volumizing Mascara

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.

Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.

Copernicia Cerifera Wax has the highest melting point of all natural waxes and low solubility.

Copernicia Cerifera Wax has commonly been used in Brazilian Folk medicine.

Learn more about Copernicia Cerifera Wax
Emollient, Emulsifying

Glyceryl Stearate is a mix of glycerin and stearic acid.

It is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.

As an emollient, it helps soften skin and supports barrier-replenishing ingredients.

In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced.

This ingredient may not be fungal-acne safe

Fun fact: The human body also creates Glyceryl Stearate naturally.

Learn more about Glyceryl Stearate

Hydrogenated Olive Oil Stearyl Esters is an oil.

Abrasive, Emulsion Stabilising, Masking

Synthetic Wax is created from fossil fuels such as natural gas. It is used to enhance texture, adjust pH, and as an occlusive.

It may also be used as an abrasive ingredient to exfoliate the skin.

Synthetic Wax may not be fungal acne safe.

Learn more about Synthetic Wax
Cleansing, Emulsifying, Emulsion Stabilising

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.

Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Stearic Acid
Skin Conditioning

Helianthus Annuus Seed Wax is created from the common sunflower.

Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.

This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.

Learn more about Helianthus Annuus Seed Wax
Emollient, Emulsifying

Palmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.

As an emollient, it helps hydrate the skin. The emulsifying properties keep ingredients together in a product.

Palmitic Acid may not be fungal-acne safe.

Learn more about Palmitic Acid
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.
  • It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Olive oil unsaponifiables is the part of the plant that is not used in the process of recovering fatty acids. Squalene is often derived from this ingredient.

This ingredient may not be fungal acne safe.

Aminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.

Aminomethyl propanol is safe to use in cosmetics up to 1%. It is soluble in water.

Masking, Perfuming, Skin Conditioning

Ricinus Communis Seed Oil is the INCI name for castor oil.

Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.

Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.

Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Ricinus Communis Seed Oil
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol

We don't have a description for Galactoarabinan yet.

We don't have a description for Rhus Succedanea Fruit Wax yet.

We don't have a description for Shorea Robusta Resin yet.

Preservative

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

It is especially effective at preventing bacterial and fungal growth in low concentrations.

Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Cosmetic Colorant

This pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.

According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.

When to use

18 Routines
83% use in am
17% use in pm
89% use every day
23 Routines
96% use in am
4% use in pm
87% use every day

Reviews

Here's what our community thinks

Rare Beauty Perfect Strokes Universal Volumizing Mascara 29 ingredients

4.0 /5
from 5 ratings
Good Color (2) Buildable (1) Long Lasting (1)
Melissa1234's avatar

Melissa1234

1 year ago
Review

Best mascara I've ever used! Doesn't clump, doesn't run even though it's not waterproof, and stays on forever.

#long-lasting
#buildable
#good color

Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara 26 ingredients

4.0 /5
from 1 rating