Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Ingredients Explained
Overview
What it is
Mascara with 29 ingredients that contains exfoliants, Vitamin C and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, parabens or silicones
Fun facts
Tower 28 Beauty is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
Ingredient List (29)
Water, Copernicia Cerifera Wax, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Cera, Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables, Aminomethyl Propanol, Sulfated Castor Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera, Shorea Robusta Resin, Sodium Dehydroacetate , Glycerin, Lecithin, Cucumis Sativus Fruit Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499, CI 77491, CI 77007
You should know
Notable Ingredients
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Benefits
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Ingredient Info
Alcohol Free
This product is free of harsh alcohols 🎉
Silicon Free
This product is free of silicons 🎉
Fragrance Free
This product is free of fragrances 🎉
Contains Sulfate
Ingredients in this product that are types of sulfate:
Paraben Free
This product is free of parabens 🎉
Contains Oils
Ingredients in this product that are types of oil:
Not Malassezia Safe
Ingredients in this product that are not malassezia safe:
Reef Safe
This product is free of ingredients that damage reefs 🎉
EU Allergen Free
This product is free of EU allergens 🎉
Vegan
This product is vegan 🎉
Cruelty Free
This product is cruelty-free 🎉
Ingredients Overview
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterCopernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.
Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.
Copernicia Cerifera Wax has the highest melting point of all natural waxes and low solubility.
Copernicia Cerifera Wax has commonly been used in Brazilian Folk medicine.
Learn more about Copernicia Cerifera WaxGlyceryl Stearate is a mix of glycerin and stearic acid.
Glyceryl Stearate is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.
As an emollient, it helps soften skin and supports barrier-replenishing ingredients.
In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced. The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateHydrogenated Olive Oil Stearyl Esters is an oil.
Synthetic Wax is created from fossil fuels such as natural gas. It is used to enhance texture, adjust pH, and as an occlusive.
It may also be used as an abrasive ingredient to exfoliate the skin.
Synthetic Wax may not be fungal acne safe.
Learn more about Synthetic WaxWe don't have a description for Vp/Va Copolymer.
Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.
As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.
Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.
Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Stearic AcidWe don't have a description for Helianthus Annuus Seed Cera.
Palmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.
As an emollient, it helps hydrate the skin. The emulsifying properties keep ingredients together in a product.
Palmitic Acid may not be fungal-acne safe. It can worsen oily skin and cause breakouts due to its emollient nature.
Learn more about Palmitic AcidButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.
Olea Europaea Oil Unsaponifiables is an oil and isn't fungal acne safe.
Aminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.
Aminomethyl propanol is safe to use in cosmetics up to 1%. It is soluble in water.
Sulfated Castor Oil is created from treating castor oil with sulfate. Castor Oil is an effective moisturizer for skin and hair. Read more about castor oil here.
Sulfated Castor Oil completely disperses in water and does not leave a residue behind.
1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.
In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl GlycolWe don't have a description for Rhus Verniciflua Peel Cera.
This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
It is especially effective at preventing bacterial and fungal growth in low concentrations.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinLecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids. These fatty acids usually are a mixture of phosphoric acid's choline ester connected to stearic, oleic, and palmitic acids. Most lecithins are created from plant ingredients scuh as sunflower.
Lecithin is an emollient. Emollients help soften the skin and creates a barrier to keep moisture in.
As an emulsifier, it also helps prevent water and oil ingredients from separating. Lecithin can help ingredients be better absorbed by the skin. The phospholipids in Lecithin can produce liposomes. Liposomes help other ingredients get through the skin barrier.
Learn more about LecithinCucumis Sativus Fruit Extract comes from the cucumber. Cucumis Sativus is native to South Asia and can now be found on every continent.
Cucumbers are mostly made up of water (95%), and the other 5% is composed of: vitamin C, caffeic acid, fatty acids, amino acids, and other minerals.
Cucumbers have anti-aging, anti-inflammatory, and hydrating properties.
Vitamin C and Caffeic acid are potent antioxidants that may help with anti-aging. Antioxidants help neutralize free-radical molecules, or unstable molecules that may damage our skin cells and DNA.
Cucumbers contain shikimate dehydrigenase, an enzyme shown to help reduce inflammation and soothe the skin. The amino acids help nourish our skin's natural acid mantle. Our acid mantle is formed from the mixing of sebum and sweat. This slightly acidic film acts as a barrier to protect us from bacteria, viruses, and other contaminants.
Unless you have an allergy to cucumbers, it is generally a non-irritating ingredient.
Learn more about Cucumis Sativus Fruit ExtractTocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolAscorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.
Antioxidants help fight free-radical molecules, or molecules that may break down skin cells. Antioxdants help reduce signs of aging.
Ascorbyl Palmitate is a stable version of Vitamin C, meaning it does not disintegrate when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.
Read more about other types of Vitamin C:
Learn more about Ascorbyl PalmitateCitric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.
Read more about some other popular AHA's here:
Learn more about Citric AcidCi 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491This pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.
According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.
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